Tempo2

Senior Research Lead 

Head of Research and Operations

Independent Market Research & Brand Strategist 

Cultural Strategist / Researcher 

Facebook

Multi-method research / UX Researcher 

Flamingo

Senior Research Executive

INSITUM

Responsible for Qualitative Market Research in different areas as healthcare and beauty, food and beverage, products design, trend research, launch new products, marketing and branding. Methodology used in order to achieve better results to clients and projects are secondary researches,  in depth interviews and ethnographic researches based in Human-Centered Design.

Researcher/Consultant

Editora Novo Meio

Responsible for: Market Research (Top of Mind - Maiores e Melhores, ISC - Índice Novo Varejo) in partnership with Ipsos. Logistics distribution of publication Carro e Vida - a partnership between Novo Meio and Petrobras. Marketing actions supporting comercial area, involved in Branded Content Project and new business. Planning and organizing events in partnership with Reed Alcantara.

Marketing Assistant

Gama Filho University

Responsible for promoting the postgraduated courses across the country; prospecting new partners and co-operation partners as well as new business partners as new clients; dealing with students, partners and new clients in order to eliminate their doubts about these programmes; Market Research ; Strategy development and implementation; Organisation of different events, e.g. congresses and activities in order to promote Gama Filho University as a well reputed brand. Site structure and product repositioning.

Petrobras

Researcher in HR about mental health inside the company

Internship

I explore and understand cultural aspects & consumer needs/behaviour to best create project solutions to my clients

Working with Market Research and Consumer Insights for more than 7 years I have acquired experience in different categories such as Innovation, Branding, Cultural Futures and Social Purpose working for a range of segments such as Food & Beverages, Beauty, Technology, Healthcare and many others helping global and local clients to find and create the best solutions for their project according to market needs in South America, specially in Brazil. 

I've worked with clients such as Spotify, ELC, UL, Mondelez and Diageo helping them to create the ideal solutions for their products and targets. As a freelancer I'm also working in partnership with consulting companies in Brazil, Colombia, Argentina, New York and London. 

Expertise in:
Branding & Communication
UX research & Innovation

Taplio

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Taplio

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