The Fingerprint Labs

Building The Fingerprint Labs in stealth, while having worked with 100+ startups and MSME's across the globe.
From Bajaj to brands you'll hear of - we've been working tirelessly behind the scenes with founders, enabling their success.

What we do:
We build founder-first, purpose-led brands that drive consumer love and loyalty

BRAND STRATEGY
- Competitive Landscape Assessment
- Target Audience Profiling and Segmentation
- Unique Value Proposition (UVP) Development
- Positioning
- Brand Naming

COMMUNICATIONS/ CONTENT CONSULTANCY
- Core Message Crafting
- Content Pillar Strategy
- Tone of Voice Guidelines
- Multi-Channel Integrated Communication Plan

VISUAL IDENTITY
- Visual Brand Language Development
- Style Guide Creation
- Color Palette and Typography Selection
- Custom Logo Design
- Branding Collaterals

BRAND AUDIT AND ANALYSIS
- Comprehensive Brand Health Check
 
Want to chat? - DM me/connect with me for the 1:1 call link
Alternatively, you can self-book out the time on my calendar with the link on my profile

Founder

VanshiChats

⇨ Constructing brand strategy for D2C and Technology companies that are causing a meaningful difference to the world.

I specialize in brand strategy creation and ideation
Together we build your brand's:
Heart: Purpose, Vision, Mission, Values
Body: Name, Logo, Tagline, Colors, Typography
Voice: Voice and Tone guidelines, along with messaging pillars
Public Face: UX Writing for website, Strategy playbook for social media, and Copywriting for your PR releases and/or collaterals

Brands I've worked with:
Tech : PayU, FYND Omnichannel, FYND platform, HROne, Saiyarti, Swiggy, Airmeet, Mentza, CREEK, HeyCloudy, Skill Prodigy, ShopWorx, Crater.Club, DiscoverFIN, Divertica

D2C : Souled Store, Benny's Bowl, Heads up for tails, OriginsNutra, Solethreads, Kaeros

Social commerce: HYPD

Book a 30-minute slot and let's chat business
https://topmate.io/vanshichats/1028884

Fractional Brand Consultant

Thriverse Advisory

Thirverse helps consumer brands form relationships with celebrities - easier, faster, and in a more structured way. 

Thriverse was formed after 15+ years of Rachna, the founder, working in the celebrity endorsements space, where she learned the ropes of the business and where brands and celebrities were struggling. 

Thriverse has worked as a matchmaker on these projects:
1. WhiteHat Jr. x
- Hrithik Roshan
- Asha Bhosle
- R. Madhavan
- ⁠Madhuri Dixit
- ⁠Mahesh Babu
and many more 
2. Novo Nordisk x Kapil Dev
3. Bloom Hotels x Rahul Dravid
4. TagZ Foods x Shikhar Dhawan
5. Masterchef India x Chef Marco Pierre White

Looking for your first celeb? 
Hunting for a celeb for a campaign?
Scouring for the face of your brand?

Reach out on vanshika@thriverseadvisory.com and let's chat about your project.

Brand Partnership Lead

ONECelibre

Event Director and Communications Lead

PeakPerformer

Community Coordinator

Digifynd

⇨ Creating content to build awareness and interest in Digifynd's activities. Additionally, I am responsible for managing their online community. 

My goal is to create memorable online experiences via the webinars we are hosting with market leaders.

Content and Community Lead

Sqrrl Fintech

⇨ Building audience and transactional customers via a multi-channel approach

  - Upgraded customer-facing emails and push notifications on CleverTap to ensure brand language
is maintained

  - Crafted communication to be used for retention purposes along with Content Lead and Growth Lead

  - Assisted with UX content writing on new pages that were created for insurance and lending
        
  - Generated an opportunity with TapChief’s 75K professionals to host a webinar session

  - Advocated for and pioneered podcast presence for Sqrrl on the Paisa Vaisa Podcast - winner of
Best Business Podcast, 2019

  -   Established a thought-leadership Linkedin strategy for the CEO to build a stronger corporate
reputation. 30,000 post views recorded on Yourstory, Tech 30 announcement

Brand Storyteller

onething

Content Writer and Events Lead

PostFold

⇨ Engaging community via brand collaborations, events, content, and email correspondence

  - Led 3 experiential events for audiences, 30-150 people.
        * Salsa Night in collaboration with The Wine Company, Moving Souls and gifting partners
        * Style Your Way in collaboration with Innov8, Merry Käufer and domain experts
        * Do Good Diwali in collaboration with SimplyBlood, Literacy India, Friendicoes and finally, Robin 
          Hood Army

  - Initiated brand collaborations with 4 co-working spaces and food delivery vendors

  - Interviewed and developed content about 3 distinguished individuals from DelhiNCR for the blog section PFAdmires

  - Managed weekly email workflow and upgraded email content and visuals for communications sent via MailChimp

Community Manager

Washify Services LLC

⇨ Launched and directed the marketing strategy for existing clients
 
  - Managed 5 clients' onboarding onto social media platforms.

  - Created a content calendar for each client, ensuring the language resonated with the brand.

Digital Engagement Success Specialist

Hello and welcome! I’m Vanshi, the founder of The Fingerprint Labs (TFL). With a degree in Marketing and Management from Northeastern University in Boston, I’ve dedicated my career to helping businesses turn their offerings from mere wants into absolute needs with a mix of brand strategy, consumer psychology and business strategy.

Over the last few years, I've become Linkedin's Top Voice 2021, I'm a 4x mentor at reputed institutions in India, and I've spoken on 50+ podcasts/webinars/sessions to entrepreneurs all over India - from Chennai to Mumbai, till Delhi.

TFL was founded on the belief that customer centricity + great storytelling at the core of a business is what every founder needs to turn their offerings from wants to needs.
Our brand strategies resonate, inspire trust, and build lasting relationships - the true backbone of business success.

We've worked on industry-leading brands including
Bajaj INDEF, PayU, HROne, Souled Store, Benny's Bowl, HYPD, Swiggy, Heads up for tails, Kladio, The Pant Project, Menoveda.. and approximately 150+ more.

→ Here’s how we can get to know each other:

FREE WhatsApp Group: A vibrant community of 600+ people in brand/strategy/marketing sharing ideas and learning together. Ask me for the link!

→ Here’s how we can work together:

Minimum Viable Brand Strategy Workshop: A hands-on workshop that this is tailored towards learning about your audience persona, finding your reason to win the market, and powering it up with a helpful messaging guide

DIWM Brand Strategy Project: A comprehensive 2-6 month journey to build your ultimate brand toolkit - we'll do it for you, with you.

Helpline Stint: Got a specific challenge? Let’s solve it together in 29 days.

If any of this sparks your interest or if you just want to chat about branding over coffee (virtual or otherwise), feel free to reach out 
→ at Vanshi.tfl@gmail.com 
→ or book a slot from my featured section for a 30 minute chat
→ or drop me a DM. 

Together, let's create a win-win for you, and your customers using concepts from brand, business and psychology.

My younger self would never have thought 
my week could look like this ⬇️
Tuesday at Masters' Union  
Friday at F&F
Saturday at AIESEC at IIT Delhi

Making that girl proud, every day 💜
Trusting in the process and the blessings always ✨

#VanshiChats 🧿💜

Vanshikaa Oberoi

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Friday afternoon is gonna be spent with the best of the best. 

Join us for Founders & Future  — A D2C Leadership Evening

Presented by EntreCon India
 
📅 Event Flow

🕠 5:30 PM – 6:00 PM
Registration & Check-in

🕕 6:00 PM – 6:45 PM
Founder Panel: “The Journey from ₹10 Cr to ₹100 Cr”
Speakers:
Sayantani Mandal
Veeky Ganguly (Anondeep)
Karan Talwar 
Key Insights:
 • Scaling playbooks
 • Team & org building
 • Failures, breakthroughs & brand strategy
 • Operations, retention & profitability

🕡 6:45 PM – 7:30 PM
Investor Panel: “The Future of D2C Investments”
Speakers: Amit Singal - Chahat Aggarwal - Mukesh Malik - Sunil Shimalwal  

Key Topics:
 • The next wave of D2C opportunities
 • What investors are betting on
 • Market expectations & funding outlook
 • Preparing for the 2025–2030 landscape

🕢 7:30 PM Onwards
Networking & Founder Mixers
A curated session for high-quality networking among D2C founders, investors, operators, and ecosystem partners.

#VanshiChats 🧿💜

Things you may not know about me ⬇️

1️⃣ I’ve rebuilt my career from scratch twice. From events -> content and community —> brand
2️⃣ I have 40+ sarees, and I buy one every time I travel to a new place.
3️⃣ My phone has 6,041 contacts.
Don’t ask how….  genuinely don’t know.
4️⃣ I follow an investment rule:
10–15% of every deal goes straight into mutual funds.
No emotions. No negotiation. Just discipline.
5️⃣ I’m obsessed with consumer psychology.
Patterns, buying behaviour, motivations 
6️⃣ I audit brands everywhere I go — cafés, stores, airports.
Even when I’m supposedly “off,” my mind isn’t.
7️⃣ I cut down my drinking massively this year.
I stuck to a once-a-month rule and it made my mind ridiculously sharper.
8️⃣ I don’t doom-scroll.
I scroll to learn.
If I’m not learning, I zone out in less than 10 seconds.
9️⃣ I read product reviews of things I don’t plan to buy.
Just to understand how people think and what they complain about.
🔟 I learn from YouTube and podcasts. I dedicate about 2 hours per week to learn 
1️⃣1️⃣ I can’t sit through a full Netflix episode.
If I’m still for too long, I get restless and irritated.
1️⃣2️⃣ I take way too many “I’ll revisit this later” screenshots and most of them end up in the digital black hole we all pretend we’ll organise someday.
1️⃣3️⃣ I love structure so much that even my holidays have a plan. I cannot travel till I know what I’m doing when. Which may be why I’ve never taken a completely laidback holiday. 

What should I know about you? Comment below. 

#VanshiChats 🧿💜

You know what people remember about you?
What you did for them. 

Ishan Bhanot and his wife put up a stall last week selling basque cheesecake in Gurgaon and like I promised, I showed up 

Sure, I wanted to try the cheesecake IB had been raving about…
but more than that, I wanted to show them something bigger:

That this small dream they’re building?
It might just turn into something real.
Something meaningful.

Something that grows because people showed up when it mattered.

We underestimate how much a simple act of showing up can do.

For someone’s confidence.
For their courage.
For their belief that “maybe this can actually work.”

In business, in friendships, in life…. 
your actions write your legacy far louder than your intentions ever will.

#VanshiChats 🧿💜 
Ps: if you’re in NCR and want amazing basque cheesecake delivered to your door. You know who to contact - Ishan Bhanot

My Instagram is filled with reels about how
2025 was the year of the 🐍 
And 2026 is the year of the 🐎 

I find it fascinating how big a role social media plays in our perceptions, beliefs and ways of life. 

Here’s what I learned after a really long reel 🫣🫠

2025 was the year of strategy, clarity, inner evolution and repositioning.

A Snake year pushes you to think, plan, observe and move smart, not fast.

2026 is going to be the year of speed, growth, expansion, and stepping into your power.

The Horse year is the opposite in energy: fast, bold, expressive.

Not sure why I know this
But I’m all in for this

2026 is gonna be 🐎- leaping forward, big, bold and audacious. 

Thanks Insta for putting this in the middle of  my endless scrolls 🤣☺️🥹

#VanshiChats 🧿💜

Anyone who’s met me knows my dressing sense. 
Solids. Minimal vertical lines. Some graphic tees. That’s been my dressing sense for the longest. Very capsule, very minimal, very subtle. 

Intentionally built over years. But something flipped when I saw this dress from Poppi. 
Poppi is a brand I got introduced to while mentoring at D2CX By Inc42 a few cohorts ago and then I met Pooja Shah Baheti at lil flea I think last year and for the longest, something about the brand and aesthetic caught my eye. 

I’ve been looking at their feed and products
But I’ve always thought “maybe it’s not me” 

Until I saw this dress and instantly purchased it
On a whim
To try and see how it looked 

And I couldn’t have been prouder of me. 

It’s a complete 180 from my aesthetic. It’s bold. Loud. Unmissable.

That’s when I realised, over the last few months I’ve been changing. 
Microshifrs in how I’ve been thinking about myself

Structure and known feels safe
But recently I’ve been feeling lighter, happier, more curious, open to trying new things. 

Just to see how this could look on me
I was almost 99% sure I’d return this dress tbh 

But it was somehow just right
And I caught myself wondering if I was in a shift I wasn’t predicting but the internals were hinting towards

I don’t think I can become this sort of personality 24x7 
But for a few moments

It felt good to know that changing and metamorphosising isn’t about big steps and life changing decisions

Maybe it shows up in these small moments that catch you off guard

As dramatic as this may look and sound, it’s a sign that I’m loving the new person I’m becoming and I’m embracing it to the fullest

#VanshiChats 🧿💜

2023 was when I last taught a course.
2025 I launched Stratrgic Systems Thinking. 

There’s a reason I taught pure brand strategy in 2023. 
It was still picking up steam, it was fun, it was exciting and people kept asking me about brand in my AMA calls. 

FF to 2025
Everyone is a brand strategist 
Everyone is a brand builder
So many brand courses in the market

Which is great

But here’s what is and was missing

Brand and building a brand is not just frameworks and theory and doing the work

Nowadays brands need more and I’ve seen the change at The Fingerprint Labs too 

Founders are smarter
Good strategists are rare
Excessive supply has led to founders being jipped
Brands need more than just a beautiful positioning 

They need beliefs
They need a value system 
They need a reason to be different 

They need more structure and thought 

Being a brand strategist myself I see both sides and that’s why in 2025 I launched SST

Because I know this is what founders and strategists need

Can founders do their own brand strategy 
Absolutely

Can they probably outsmart a strategist
Absolutely 

Can a strategist get better at doing strategy
Absolutely 

That’s the shift I want to see and make

It’s a leap of faith
We start December 2nd 

3 seats left in the cohort for December batch 

17/20 gone 😌

Let’s think before we create
Let’s dive deeper before we think
Let’s think bigger than we know

#VanshiChats 🧿💜

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