Vara P's Linkedin Analytics

At HighRadius, my role as Manager Creative Servcies revolves around pioneering AI-infused design strategies for B2B marketing that not only amplify brand consistency but also mentor a robust team of junior designers. Our collaborative efforts have led to successful website redesigns, resulting in a two-fold increase in click-through rates and a significant improvement in conversion metrics. With a focus on KPI Reporting, Team Management, and Peer Mentoring, the vision is to create impactful designs that resonate with users and elevate the brand's digital presence. The journey at HighRadius has been instrumental in overhauling to bring brand consistency on key visual assets like blogs, case studies, eBooks and white papers, which has notably increased organic traffic and conversion rates. These achievements are a testament to our dedication to the brand and its narrative through context-driven illustrations and comprehensive internal HR collateral. The expertise in UX Design and Branding Strategy, fortified by certifications in 21st Century Design and Usability Analysis, underpins the strategic objectives and innovative outcomes delivered by our team.