Semrush

Transforming data into insights and brand campaigns. Building meaningful connections between Semrush and the SEO community.

Head of SEO Branding

I was responsible for increasing brand reach and conversions for key products in our core international markets. 

Leading the International Brand team, which consisted of regional brand managers and the localization manager, my team worked cross-channel and collaborated with various internal and external teams.

Our key focus was to launch regional brand activations and campaigns.

Head of International Brand

I was reponsible for managing the Organic Search team and leading our Organic Search program. 

Within the first year, organic visibility went up by over 600%. 

Launched programs to increase organic traffic and conversions in year 2.

Director of Organic Search

Head of Organic Search

Growing Semrush's organic visibility and brand recognition through SEO and content marketing.

Global Content Marketing Strategist

Paddle

I was responsible for launching and growing the content marketing program at Paddle. 

Working closely with the Brand and Performance Managers, product teams, BDMs and CSMs, my focus was to put the right content in front of the right audience, at the right time.

Senior Content Marketing Manager

Search Laboratory

• Manage the International team to improve performance and achieve growth 
• Drive and oversee multi-national and country-specific SEO, Content Marketing and PPC campaigns 
• Analyse SEO, Content Marketing and PPC campaigns to inform future strategies and improve the team’s output
•	Develop proposals and pitches for prospective and existing clients
• Ensure client satisfaction by liaising with relevant internal and external stakeholders
• Encourage effective communication between the International PMs and Digital Marketing Executives and other departments to achieve successful implementation of client strategies and goals
• Liaise with other Heads and Managers of departments to uncover opportunities for efficiencies and growth
• Create successful digital marketing strategies for international clients
• Establish new processes and improve efficiencies  
• Provide training, coaching, and mentoring for team members

International Digital Marketing Manager

Looking4.com

•	Built the in-house, international Content team as part of the newly-created Digital Marketing department
•	Managed the team to meet marketing and commercial objectives across seven countries
•	Spearheaded the development of innovative and efficient international content marketing campaigns to improve the website’s organic performance
•	Grew brand awareness and press coverage in main markets around the world through the creation of engaging content
•	Set up processes to establish the team’s work frame and the ways in which it collaborates with internal or external stakeholders
•	Oversaw the production and sign off all content created by internal and external stakeholders to ensure it fulfils set objectives
•	Developed a strategic plan to deliver social growth and engagement
•	Led the creative process and output
•	Collaborated with all departments across the business, from Commercial, PPC and PR to Design and Development, to continually improve the company’s online performance 
•	Led the planning and delivery of new online assets, such as new websites or interactive pieces of content
•	Developed a consistent brand tone of voice across different platforms and channels

Head of Content

Branded3

• Planned and implemented the Editorial team’s restructure to increase profitability and deliver results
• Formed and headed the agency’s content marketing offering; namely: grew and defined the service; improved the way we devised and delivered content marketing campaigns; set up new processes for the delivery of content marketing campaigns
• Developed new business proposals and pitched to prospective clients
• Managed relations with clients and led client meetings 
• Delivered training to clients as well as to internal stakeholders
• Managed the Editorial team, which ranged from six to twelve members
• Created content marketing strategies for the agency’s biggest and international clients
• Led the agency’s creative offering in close collaboration with the Heads of PR and Design 
• Managed the team’s schedule and deliverables in collaboration with PMs and AMs
• Built the agency’s network of freelance writers and international writers
• Promoted thought leadership through blogging on Branded3’s blog and on third party platforms
• Represented Branded3 in industry events
• Reported to the Director of Search

Content Marketing Manager

•	Created content strategies for the agency’s biggest and international clients
•	Audited clients’ sites for quality and efficiency of content and recommended necessary changes
•	Conducted content gap and competitor analyses
•	Mapped out user journeys and created appropriate multi-touch point and cross channel strategies
•	Managed relations with clients and attended client meetings 
•	Developed new business proposals 
•	Worked with Search and PR Strategists to deliver integrated Search campaigns
•	Worked with PR Strategists and Designers to deliver Creative campaigns
•	Created briefs for the Content Writers and oversaw the implementation of the content strategies
•	Participated in brainstorms
•	Blogged on Branded3’s blog 
•	Delivered content marketing training to clients

Senior Content Strategist

Bigfoot Digital

•	Conducted website reports and competitor analyses with the aim of identifying digital marketing opportunities
•	Created SEO, social media and content strategies for clients and Bigfoot Digital to increase organic traffic to their websites  
•	Implemented SEO campaigns, through content production and distribution across online channels, link building and online listings, in order to increase clients’ organic visibility 
•	Managed social media accounts on behalf of UK and international clients, improving their audience engagement and generating new business leads (Facebook, Twitter, Google+, LinkedIn, Pinterest, YouTube etc.)
•	Monitored campaigns’ performance with the use of specialised software (Google Analytics, Google Webmaster Tools, Majestic SEO, Analytics SEO, Moz, OpenSite Explorer, Bitly, Facebook Insights, SproutSocial etc.)
•	Liaised with and co-ordinated freelance writers, ensuring regular content flow  
•	Edited and proofread written material 
•	Maintained regular client contact for reporting and information updates
•	Project management using Teamwork Project Manager and Basecamp

Online Marketing Executive

Psychologies Magazine

•	Researched, proposed articles and planned each issue’s content during editorial team meetings
•	Planned, researched, wrote and edited “the Dossier” (well pages) and several articles for the monthly issue
•	Responsible for the “Books Review” column: Liaised with publishing houses; kept up to date with latest publications; wrote and edited the book reviews
•	Arranged and conducted exclusive interviews with internationally prestigious personalities (Irvin Yalom, Victoria Hislop and Helene Glykatzi Ahrweiler)
•	Interacted daily with specialists, professors, authors and freelancers to ensure exclusives, interviews and continuous content flow 
•	Edited specialists' interviews and reports, making them appealing to the magazine's target audience without altering the accuracy of the content 
•	Held meetings with the Creative Director and the photographers to generate ideas and plan photo-shoots of high aesthetic value
•	Collaborated closely with the Creative Director to finalise each issue's layout
•	Carried out research for the appropriate photographic subjects and locations; prepared and oversaw the photo-shoots
•	Took the lead on special as well as team projects (Summer's Special, September's “Back to School”, November's “World Kindness Day” and “Psychologies Children” Special Interest Publication) 
•	Proofread each issue's final draft before publication
•	Managed the magazine’s Facebook page and reported to the Editor in Chief weekly 
•	Identified and pursued sponsorship opportunities and represented the title during major publishing events (book signings and literary discussions), psychological and psychiatric conferences 
•	Interacted on a strategic level with the marketing team in order to design and implement successful promotional activities
•	Reported, made presentations and planned future issues' content during joint meetings with the marketing and sales teams and the senior management team from the head office in France

Writer and Editor

www.movieworld.gr, Avopolis Network

•	Key member of the publishing team that was formed in order to improve the website's content and boost digital audience engagement. 
•	Wrote and edited classic film reviews in the “Dial 'M' for Movies” column. 
•	Participated in special projects: “Cannes Film Festival Directors” Special.

Freelance Film Critic

FAQ Free press

•	Researched, proposed, planned and conducted weekly reportages and interviews regarding the latest city trends and everyday life in the city: theatrical shows, film premieres and bars presentations and reviews.
•	Supported and covered the special event “2009 Sleep Out Campaign” for the homeless.

Freelance Editor and Reporter

www.zougla.gr

Member of the “Outdoors” editorial team: Wrote and edited vignettes regarding political issues and everyday life in Greece on a weekly basis.

Freelance Writer and Editor

Hi there,

I'm Erika. I specialise in content marketing, brand marketing and SEO. 
For the past 10+ years, my strategies and programs have generated millions in revenue and traffic for businesses in SaaS, Fintech, IT, Travel, Retail and more industries. 

At Semrush, I was responsible for growing the company's organic and brand visibility worldwide. 
My teams and I consistently delivered results, hitting two- and three-digit YoY growth rates. 

Prior to this, I worked with companies like Paddle, Capterra, Asics, Symantec, HSBC, Travelex, Rentalcars.com, Virgin Holidays, Jet2.com, Visit Britain, Moss Bross, Ladbrokes and many more. 

I am a public speaker, regular webinar/podcast host/guest, marketing tutor and awards judge. 

Unapologetically addicted to coffee, Nick Cave and The Godfather.
Views here have always been and will remain my own.

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