The Branding Fox

In an age of information overload, it pays to have a focussed brand and a clear brand identity that uniquely represents your business and connects with your target audience. I work with ambitious female founders who want to grow their brand and value the impact that a professionally brand identity can have on their business.

Founder

Creative Minds

Creative Minds needed a logo and brand refresh to help implement consistent visual identity across all their communication channels and touchpoints. I have been working with them to create new guidelines and designs for all their marketing materials, that help to communicate their brand values with clarity and professionalism.

Freelance Graphic Designer

Funding for All

Funding for All is a charity that exists to mentor small to medium charities, voluntary and community groups and social enterprises across Kent (and Medway) in bid writing skills, funding strategy, business planning, tendering, legacies, social media and developing budgets.

My role is to mentor on best practices in social media and train charities and not-for-profits to manage their own profiles.

Social Media Mentor

Atomium - EISMD

I ran a European wide Social Media Campaign for Atomium's REIsearch initiative to measure European's preparedness for the digital future. This was done through an online gamified survey where users could test their knowledge in 4 main topics: Big Data, Internet of Things, Social and New Media and Cybersecurity.

I implemented a strategy and content plan for Twitter, LinkedIn, Facebook and Instagram and ran Facebook adverts to help boost awareness and participation.

HIGHLIGHTS:
- We reached approx. 1M people across all social media channels. 
- The website had 16,393 sessions and 29,602 page views
- The Facebook advertising campaign resulted in 240,761 impressions
- Twitter received 8,300 link clicks

Social Media Manager

Artskickers Awards

Now in its 2nd year, The #Artskickers Awards recognise and reward individuals and organisations whose hard work, dedication, passion, slog and effort inspire communities to engage in and with the arts in East London. 

My role was to  design and brand the whole event, which includes: flyers, posters, video graphics, stage visuals, invites, web assets and social media visuals. As well as managing the social media strategy and output on Twitter, Instagram and Facebook.

Social Media Manager and Graphic Designer

Vardeep Edwards

I specialised in providing social media solutions for the creatively led small business. This included providing day-to-day social media activity, strategic planning, social advertising and designing & implementing social media campaigns. As well as using analytics to make sure goals are being met. I used my design background to provide a coherent visual look across all platforms, as well as create customised visuals.

Strategic Social Media Manager

Vardeep Gahir Design

- Excellent organisational and project management skills
- Regularly liaising with existing / potential clients and maintaining good working relationships
- Creating briefs and interpreting aims and requirements for each project
- Confidently leading on a variety of design projects and providing effective solutions
- Bringing in new business and pitching for new work
- Working on creatively-led projects with leading design studios: ODEON, Pentagram, Marie Curie & EMAP
- Having had the opportunity to work for a range of high profile clients including: Co-op, Akzo Nobel, RIBA, DLR, Persil, Puma, CNBC, AXA insurance, Samsung & Vodafone
- Reliably and continuously meeting deadlines whilst working on several projects simultaneously

Senior Graphic Designer

MONTES AND CLARK LIMITED

Montes & Clark make inspiring contemporary homeware pieces from handcrafted Mexican textiles. They work with artisan women’s cooperatives in Mexico who design and craft amazing traditional cloth, that is then turned into stunning, modern pieces for the home. By working with cooperatives, they ensure they get the highest quality of fabric, are able to pay the workers a good wage and support their wider development.

My role is to create and implement a social media strategy for Instagram and Pinterest, as well as manage their email newsletters.

Expansion Records

Expansion Records provide the level of quality soul largely abandoned by the American major companies many years ago. Their purpose is to offer artists, both new and veteran, a platform for their music on the UK soul scene, and where helpful, an international stage through our vast network of music fans and business affiliates.

I devised a social media strategy and manage their Facebook and Instagram channels, which also includes advertising and running promotions for new releases and events.

Social Media highlights were: Reaching highest organic reach on a single post of over 3,000; Improved the response rate on the Facebook page from 6% to 100%; Increased their page views from 11 to 449.

For a pre-Christmas campaign, I created a strategy for their Facebook and Instagram channels that involved running a competition, Facebook advertising and email marketing, in an effort to boost online sales and reach.

Social Media highlights: Increased Facebook post reach by 622%, Increased number of weekly likes on Instagram by 1118% and Increased number of weekly impressions on Instagram by 668%.

ELEVATE YOUR BRAND AND MAKE A GREAT FIRST IMPRESSION

👉 In an age of information overload, how do you create a standout brand?
👉 This is what I help my clients with.
👉 My branding services are focused on helping you to create a strong brand that will grow with you, reflect your values, personality, and goals and help you cut through the noise.

I’m an independent Branding Specialist with 20+ years of experience specialising in crafting unique Branding solutions for businesses. I am proud to have worked with some amazing clients over the years, including ODEON cinemas, Marie Curie, Pentagram and EMAP.

Visit my website https://thebrandingfox.com or email me at vardeep@thebrandingfox.com to find out more.

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Vardeep Edwards's Linkedin Analytics

Vardeep Edwards

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.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Vardeep Edwards's Linkedin Analytics

Vardeep Edwards

Want to drive more opportunities from LinkedIn?

Vardeep Edwards's Linkedin Analytics