Preeti Varma's Linkedin Analytics

I harness cultural understanding & nuance to drive brand strategy and innovation. My approach intertwines consumer insights with cultural intelligence and futures, studying societal, cultural, and behavioral changes to deliver future-proofed, impactful business solutions. With a focus on mixed-method consumer research, my work has driven product innovation, informed marketing and advertising strategies, and increased sales. Having lived and worked in 8 different countries, I firmly believe in building connections across cultures to foster new ideas and create positive impact.