Edifice Consultants Pvt. Ltd.

Writing Consultant

Freelance Writer

Quartrdesign.com

- Consistently High Engagement: Maintained non-follower engagement above 90% for all managed brands, with top performers like Youneek achieving 99.4%.

- Social Media Growth: Driven significant follower growth

- Exceptional Campaign Results: Achieved an average ROAS of 3.14 across campaigns, generating over ₹4 crore in revenue. Delivered standout performances, such as Aswins (ROAS 6.2) and Urbanitii (ROAS 3.3).

- Creative Execution: Successfully conceptualized, shot, and executed high-performing social media content, including campaigns like Hade’s quirky product renaming and Rebelle’s video projects, which garnered natural engagement and positive feedback.

- Seamless Team Management: Efficiently handled campaigns and social media for 13 brands, delegating tasks, managing shoots, and ensuring smooth workflows, even during extended leave periods.

Content Marketer

Steam-A

- Managed end-to-end digital content for startup, covering creation, planning, and execution.

- Collaborated across teams—marketing, product, design, social media—to ensure cohesive content aligning with brand messaging.

-Led successful content initiatives such as preparing social media calendars and collaborating with environmental activists for features, contributing to overall startup success and growth on social media.

Content Manager

Amrita Vishwa Vidyapeetham

Ongoing research on microfluidic technology at the biosensor lab at Amrita university for my final thesis (Msc)
- Working on Computational Fluid Dynamics 
- Using Comsol version 5.4 for solving Stokes equation and Ficks law for diffusion 
- Setting up different geometries to adhere to the problem statement

Scientific Researcher

Astra club

-The Astra club is the official astronomy club of Amrita University, Coimbatore. 
- We conduct events that explore the realm of astrophysics. 
- Headed an educational trip to Ooty where we learnt more about the Radio telescope which is part of the NCRA 
- Hosted informational talks among which one was given by Mr. Amar Sharma, India's leading Amateur astronomer.
- Editor for the official website

Editor

Homegrown Platter

- Homegrown Platter is an online store bringing the local Indian ‘super-foods’ from farms to your table – in their most unprocessed form, grown ethically by Indian farmers using their traditional wisdom.

- I work as the content writer for their blog to produce on Ayurveda, health, fitness and promoting the usage of organic products in India for physical and mental well being. 

- Website link - https://homegrownplatter.in/

Content Writer

The Global Hues

Guest Column Writer

The Content Zone

- Created a small online community of aspiring freelancers who wanted content and copywriting projects 

- Posted regarding requirements by various clients and built an organic following of aspiring writers through personal connections and LinkedIn direct messaging 

- Conducted consultation sessions for few of the members beginning freelance writing of which the reviews have been uploaded on my LinkedIn page

Founder

I’m a content marketer with a track record of working with 13+ brands across sectors including beauty, hospitality, tech, and wellness—developing campaigns, brand copy, and strategy that align business goals with cultural relevance.

I’m now building a dedicated editorial portfolio in travel, hospitality, and food writing, with an interest in covering boutique stays, regional cuisines, and destination-driven narratives.

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