Varun S.'s Linkedin Analytics

Digital Analytics and Implementation professional with 10+ years of experience with a demonstrated history of working in the information technology and services industry. Developing strategy for consistent metrics, reporting, testing, analysis, and forecasting to support marketing decision making and improve understanding of marketing performance for individual channels and across all channels. Skilled in implementing web analytics Solutions like GTM, GA4, Server Side Tagging, Site Catalyst, Omniture, Adobe Analytics and Adobe Launch, Snowplow Analytics, Tealium. Strong understanding of Database Technologies i.e. Bigdata, PL/SQL, Big Query, Cloud SQL, Tableau, DataStudio, Cognos, Microsoft Power BI. Providing end to end solution for Analytics which includes Implementation, recording and Business reporting. Industry experience includes: Health Care / Insurance | Retail | Auto Mobile| E-Commerce | Non-Profit. Tools : Google Analytics|GA4 | Google Tag Manager | Adobe Analytics| Dynamic Tag Manager|Tableau | Tealium|Salesforce | CRM | Cognos | Microsoft Power BI| Big Query| Cloud SQL | PL/SQL| SAS EG | BASE SAS| UNICA | Mail Chimp Scripting : HTML/CSS, Java Script