GrowRev

🌟“Let Varun know I’ve been singing his praises.”

This client, a women's supplement brand in the UK faced challenges growing with FB ads after some initial success. 

The major hurdles were a smaller audience pool compared to the vast USA market and a lack of winning ads.

Despite these challenges, we grew their account to mid 7-figures through constant testing and tweaking. 

This case study details how we achieved their first £10,000 sales day:
📈 varunsharma.co/10000-per-day-case-study

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As part of my role at GrowRev, I managed most eCom accounts with a monthly ad spend of $100,000 to $150,000. 

My responsibilities included:

📊 Building growth strategy for Meta ads
✍️ Writing compelling ad copy

🎨 Brainstorming the design of powerful ad creatives
🛠️ Auditing and improving client funnels

Manager, Meta Advertising

Standout Social

Imagine learning football directly from Lionel Messi! ⚽

That's how I felt working with Tyler Garner 🐐, a top expert in Media Buying and Brand Building.

Working directly with Tyler, I mastered scaling ad accounts, helping grow various eCommerce and digital product businesses.

At Standout Social, I handled all the ads stuff for our clients 

- Creatives, ad copy, messaging
- Client communication
- Media buying on FB & IG

A proud achievement was adapting to the changing landscape in 2021 after the iOS14 updates 🛠️. 

During this period, I helped scale a ‘Personal Development’ digital product to over $100,000 per month in ad spend, with a return on ad spend (ROAS) of 1.4.

A personal highlight was receiving this compliment:
👉🏻 "You are by far the best media buyer I have worked with." - Paul Mascetta

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Besides Meta ads, I occasionally helped with email marketing for Tyler’s personal supplement brand.

Standout Social was later acquired by GrowRev, where Tyler became a partner. 

I then joined their Media Buying team.

Media Buyer

Over The Top SEO

I managing on-page and technical SEO for various clients paying up to 5-figures monthly.

A personal achievement was reviving a beauty eCommerce store.

After we started working, we increased their user base by 37.8%, boosting revenue by $227,199 (a 57.4% increase) 📈

Manager, On-Page SEO

ixigo.com

Absolutdata Analytics

What if you were thrown into deep waters before you knew how to swim 🏊

That’s what happened when I joined AbsolutData immediately after completing my B.E.

One night in 2013, during a data analysis project, our PM, Viplov, said,

“Guys, this doesn’t make sense. All the numbers I am getting, all the cross-tabs I am running, they don't add up.”

“Tumne quality check kiya ki nahi?” 
(Translation - “Have you been doing quality checks?”)

I replied, “yes, we’ve been doing that.”

Viplov said, ”okay, let me deep dive into this dataset and check again.”

🌍 Working on a big project for a beer company (owner of Budweiser), our goal was to standardize and combine customer data from 20 countries to find global growth opportunities.

Viplov ultimately found that we made a small mistake while merging all the datasets. 

A small error, but given the project's size, made the whole dataset useless.

This meant three weeks of effort was wasted.

It was a stressful moment, to say the least. 

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We informed the senior management and the client, who appreciated our honesty and acknowledged the complexity.

We rolled up our sleeves and started from scratch.

Working 12+ hour days, including weekends, we finally fixed the error and completed the task as intended.

This experience taught me a lot about the intricacies of data and the need for a good process.

In the end, the project was a big success, winning our team the Platinum Excellence award 🏆

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Overall, my stint at AbsolutData was a great learning experience. 

✅ It helped me hone my data analysis skills in various tools and techniques like Segmentation, MS Excel, and SPSS, among others, while working with some amazing global brands.

AbsolutData has since been acquired by Infogain.

Data Analyst

Hi, I am Varun 👋

I create money-making email campaigns for digital products - courses, communities, info products.

I can help grow your revenue by writing engaging emails that 

➡️ build trust
➡️ connect emotionally
➡️ drive action 

so your readers look forward to your emails and buy with a smile.

Think of me as your “Email List Profit Extractor” - turning your email list into a steady river of profit 💸

If you want to turn your email list into a revenue powerhouse, let’s talk. 

You can DM me here or email me at varun@varunsharma.co

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