Varun Varadarajan's Linkedin Analytics

I currently head digital marketing at LatentView Analytics, India's first publicly listed Pure Play Analytics Firm. A passion that began in college for design and copywriting gradually turned to embrace all aspects of marketing over the years. In 2013, I began an agency called Productive Solutions, working with diverse businesses to up their branding and digital marketing function. Six years later, I merged it with another digital agency. Since then, I moved out and I have overseen the marketing of both B2B and B2C companies, products and services, with extensive cross-functionality collaboration and a sound understanding of tech and business software, including buyer behaviour, user experience, and the marketing landscape.