THE MADRAS ADVERTISING COMPANY PRIVATE LIMITED

In my current role, I manage end-to-end communication for client campaigns across events, exhibitions, branding, digital, social media, and media. I translate business objectives into clear marketing actions and ensure delivery through well-aligned execution.

I work closely with clients, internal teams, and vendor partners to plan and implement campaigns that are timely, relevant, and tailored to specific needs. The role blends relationship management with production oversight, ensuring consistency from brief to completion.

Key Responsibilities

• Planning and execution of events, exhibitions, media campaigns, and on-ground brand activations
• Coordinating production, art, and content teams for cohesive campaign delivery
• Managing digital and social media campaigns as part of broader brand strategies
• Interfacing with clients for briefs, approvals, and feedback
• Tracking timelines, budgets, and quality across all deliverables
• Supporting business development with presentations & proposals

Manager – Client Service & Business Development

As a consultant, I worked across client servicing and project coordination for events, exhibitions, branding, and digital campaigns. My responsibilities included strategic planning, managing client communication, and facilitating execution with both internal teams & external partners.

I was closely involved from brief to rollout — ensuring that deliverables were timely, aligned with expectations, and met quality standards. 

Key Areas:

• Planning & coordination of events, exhibitions, brand campaigns
• Working with creative, production, and digital teams to align execution
• Managing communication flow between clients and internal stakeholders
• Tracking timelines and overseeing final delivery

Consultant – Client Servicing & Business Development

unnamed (News App project)

Worked on a news app project aimed at transforming how news is consumed. Responsibilities included conceptualization, strategy, outlining product features, and planning brand and marketing communication. The project is currently on hold for now.

Startup founder 

Worked independently with MSMEs and early-stage startups, consulting on branding, digital presence and marketing communication strategy. The role involved helping businesses define their positioning, refine messaging, and establish consistent visibility across digital and offline touchpoints.

During this period, I was also associated with Wunderman Thompson (brief stint), for a specific project.

Key Areas:
• Brand positioning and identity consulting
• Digital presence planning and content direction
• MarCom strategy for early-stage and regional businesses
• Messaging & tone-of-voice alignment
• Short-term strategic support for campaigns and brand rollouts

Freelance Marketing Consultant

Astral Pipes

Managed branding and visibility initiatives across Tamil Nadu, Puducherry and Kerala. The role involved planning and executing brand-building activities, ensuring consistent presence in key markets through effective vendor coordination and timely rollout.

Worked closely with production partners and regional teams to deliver on-ground branding as per company standards and timelines.

Key Areas:
• Regional brand visibility management across 3 southern states
• Vendor sourcing, coordination, and quality oversight
• Planning and execution of branding rollouts (retail, outdoor, etc.)
• Coordination with sales and marketing teams for market-level activations
• Monitoring execution timelines and ensuring brand compliance

Executive Branding 

The Madras Advertising Company Pvt Ltd

Managed end-to-end planning and execution of events, exhibitions, and B2B marketing campaigns across various formats. The role involved working closely with clients, internal teams, and vendors to deliver communication and activation solutions aligned with business goals.

Maintained day-to-day coordination, ensured timely delivery, and supported ongoing business development efforts through consistent execution and relationship management.

Key Areas:
• Event and exhibition planning for corporate and trade-focused initiatives
• B2B marketing communication across on-ground and print formats
• Project briefing, coordination, and reporting
• Vendor management and production oversight
• Execution tracking, quality control, and cost management

Sr. Executive - Client Service & Business Development

Axiom Gen Nxt India Pvt Ltd

Supported the execution of on-ground marketing activities, including events, roadshows, and retail promotions. The role involved managing field teams, coordinating logistics, and ensuring that all campaign elements were delivered as planned across various regional locations. 
Played a key role in aligning ground operations with campaign objectives, with a focus on seamless execution and timely reporting.

Key Areas:
• Coordination of field teams for event and activation rollouts
• On-site supervision during promotional campaigns and roadshows
• Logistics planning and vendor coordination
• Implementation support for client-driven marketing initiatives
• Monitoring execution quality and post-activity reporting

Operations Supervisor

TRINETRA ADDS

Handled planning and execution of rural promotions, roadshows and merchandising activities across southern markets. Oversaw field team coordination, vendor management and campaign logistics. The role involved managing multiple activations simultaneously and ensuring timely, ground-level delivery of client requirements.

Key areas:
• Planning and rollout of rural roadshows and promotional campaigns
• Team deployment and field staff supervision
• Vendor coordination and production follow-up
• Execution tracking and reporting
• On-ground quality checks and issue resolution

Operations Specialist

Cipla

Worked as a management trainee handling prescription product sales across retail and hospital pharmacies. Engaged with general practitioners, internal medicine specialists, and pharmacists to promote Cipla’s respiratory and general medicine portfolio. Gained initial exposure to pharmaceutical sales cycles, product detailing and doctor engagement practices.

Management Trainee

Events marketing and promotions

Started as a promoter and gradually took on responsibilities as a coordinator for event and brand activation projects. Worked on-ground with agencies and brands, handling execution, team coordination and setup support. This phase helped build a practical understanding of how events are run, vendor coordination and client expectations at the grassroots level.

freelance - Brand Activations

With over 15 years of experience in advertising and marketing, I’ve worked across events, exhibitions, branding, digital, and B2B communication. My strength lies in taking a brief and turning it into something practical, well-executed, and aligned with business objectives — whether it’s a single campaign or a multi-channel rollout.

I’ve handled a wide range of mandates: from managing timelines and budgets to collaborating with creative, production, and media teams. I enjoy being close to the execution, while also keeping an eye on the strategy that drives it. My approach is structured, responsive, and solution-oriented — built around getting the job done without overcomplicating the process.

Currently, I work at the intersection of events, branding, and digital — helping brands stay visible, relevant, and well-represented in both physical and online spaces.

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