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Vasanth Seshadri

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I run a creative agency in Singapore called The Sunny Side. Since our founding in 2018, our offering of top-quality creative work at rapid speed and reasonable cost has helped us attract clients from the FMCG, healthcare, oil and gas, beauty and food tech industries. I'm the author of 2 books: The People From Beyond The Mountains (2021) A short novel in a fictional world that's an allegory for our real world with messages about sustainability, climate change and leadership. https://www.amazon.com/dp/B09C38C5G5 Cultural Engineering (2020) A guide to how brands can future-proof themselves by turning them into catalysts for cultural change. https://www.amazon.com/dp/B08CXKRPMT Prior to starting The Sunny Side, I honed my skills in creative powerhouses like BBDO New York and JWT Singapore, which gave me opportunities to work on the world's biggest marketers such as P&G, Unilever, Diageo, Mondelez, GSK, HP and Microsoft. Along the way, I've picked up metals and shortlists at Cannes Lions, The One Show, Spikes Asia, Adfest Asia, The Facebook Awards, The Mashies, the Singapore Creative Circle Awards and the London International Awards. Feel free to check out my work at the above links to my agency website, personal portfolio and my books.

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