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Marketing Operations professional and HubSpot Admin, always curious and continuously learning about the digital landscape. My career path has evolved from corporate communications in consumer goods to digital strategy, operational excellence, and platform integrations & implementation for marketing and sales enablement in SaaS companies. Proficiency in project management, MarTech/SalesTech administration, marketing automation & process design, digital transformation, customer journey orchestration, demand generation, product marketing, change management, event management, media planning, content creation & curation, and CSR. I have worked with multidisciplinary teams from LATAM, the US, and Europe which has enriched my professional and personal experience in many different ways. Experience and expertise in: Hubspot, Salesforce CRM/Marketing Cloud, Zapier, Pipedrive, Drift, ON24, ActiveCampaign, Apollo, Vidyard, Loom, JIRA, Confluence, WordPress, MixMax, SalesLoft, ZoomInfo, Mailchimp, Typeform, Google Analytics, NeverBounce, Photoshop, Illustrator, HTML and more...
Check out Valeria Serrano Hoyos's verified LinkedIn stats (last 30 days)
Content Inspiration, AI, scheduling, automation, analytics, CRM.
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