Valeria Serrano Hoyos's Linkedin Analytics

Marketing Operations Leader | Marketing Automation Specialist | Digital Strategy & Transformation Expert I am a results-driven Marketing Operations professional with deep expertise in Marketing Automation and MarTech/SalesTech administration. My journey has evolved from corporate communications in the consumer goods sector to leading digital strategy, operational excellence, and platform integrations for marketing and sales enablement within SaaS organizations. With a passion for continuous learning and curiosity about the ever-changing digital landscape, I thrive in building seamless marketing and sales processes that drive growth. My diverse skill set spans project management, CRM management, marketing automation, process design, digital transformation, and change management. I am also experienced in customer journey orchestration, demand generation, product marketing, media planning, content creation/curation, and corporate social responsibility (CSR). I have successfully built and led marketing operations departments from the ground up, collaborating with global, cross-functional teams across LATAM, the US, and Europe. I specialize in delivering tailored solutions that bridge the gap between marketing and sales, improving efficiencies and scaling growth. Tools & Platforms: HubSpot, Salesforce, Marketing Cloud, Zapier, Pipedrive, Drift, ON24, ActiveCampaign, Apollo, Vidyard, Loom, JIRA, Confluence, Asana, WordPress, MixMax, SalesLoft, ZoomInfo, Lusha, Mailchimp, Typeform, Google Analytics, NeverBounce, Photoshop, Illustrator, HTML, and more.