Vention

Daily responsibilities:
-Lead and manage a team of AEs/BDM in a full cycle sales process: Defining territories, sourcing leads & opportunities, closing new business, nurturing the business and growing accounts from $315k(avg deal) to over 7 figures (land and expand)

2023:
-18% YoY growth of West book of business. 
-96% customer retention

Previous accolades:
-Grew sales by 37%+ YoY in my previous role
-Closed $1.47 million in ARR in year 1 at iTechArt

Skills and expertise:
Strong startup advisory skills
Deep understanding of software development process
FinTech and HealthTech AppDev speciality

Director of Sales And Business Development

iTechArt Group

- Fully Revamped the West team. Hired, onboarded and fully trained a team of 5 Business Development Managers.
- Helped grow West team revenue 37% YoY 2022
- Re-architeched the West Sales process end to end. Beginning with the Outbound sales motion, through close, and post sale engagement.

Director of Sales, West

Software Development Consultant
Q4 2022 - 103% to Quota ($750k Quota)
Q3 2022 - 116% to Quota ($750k Quota Goal)
Q2 2022 - 99.85% to Quota ($750k Quota Goal)
Q1 2022 - 119% to Quota ($750k Quota Goal)
Q4 2021 - 279% to Quota ($250k Quota Goal)
Q3 2021 - 190% to Quota ($250k Quota Goal)
Q2 2021 - 131% to Quota ($250k Quota Goal)

Business Development Manager

Sumo Logic

- Own the full sales cycle, from prospecting to close, in order to fill Sumo Logic's pipeline
- Create and deliver accurate sales forecasts
- Perform product demos using web tools to prospect and customers
- Partner with internal resources to provide a stellar experience for prospective customers and ensure their needs are being met
- Leverage a modern lead generation tool stack, including Discover.org, Linkedin, ZoomInfo, Outreach, Lusha, and Drift. 
- Collaborate closely with Sales Managers and Demand Gen to establish a territory "plan-of-attack," including target companies, target prospects, and messaging/talk tracks.
- Learn, leverage, and help evolve our demand generation process
- Qualify opportunities and handle objections
- Conduct high-level conversations with Senior Executives in Target and Prospect Accounts
- Create, prioritize, and qualify strategic target account lists within a defined territory
- Research and build new and existing accounts (i.e., adding contacts, sending regular emails, coordinating strategic discovery meetings)

Account Executive

LA Fitness

·	President’s Club 2018– 100%+ to quota 11/12 months
·	2019 100%+ to quota 4/7 months
·	Monthly Quota $875,000 ($10,500,000 Annually) – 90% of goal attainment generated from Net New Customers
·	Regional MRR growth of 119% YoY 2019 vs 2018
·	Day to day management of 14 Sales Directors and team.
·	Daily 1x1 and Conf Calls to discuss productivity goals and how each individual performer on the team is tracking for monthly quota attainment
·	Doubled the regional ARR growth vs company region average YoY 2019
·	Trained all members of the sales staff to exceed quota by the second month of employment regardless of previous industry experience.

District Vice President - Sales

·	2017 - President’s Club
·	2017 - Sales Director of the Year (National): 164% growth MRR YoY. 162% to goal for the year.
·	2017 - 100%+ Quota 12/12 months – ($480k Annual Quota)
·	2016 -  President’s Club
·	2016 - Sales Director of the Year (Bay Area): 138% growth MRR YoY. 136% to goal for the year. 
·	2016 - Hit personal quota 10/12 months – ($420k Annual Quota)
·	Ongoing recruitment of sales team members – 14 Hires Onboarded in 2 years 8 promoted to Manager Roles
·	Individually trained sales counselors to prospect for net new business.
·	Managed accounts for and designed individualized training programs for over 300 clients to achieve their health goals in the safest, most enjoyable way possible.

Director of Sales - Personal Training

SALINAS HIGH SCHOOL

Design and implementation of a high intensity strength program for football, baseball, basketball and track and field athletes. Emphasis for all programs is power, strength and flexibility primarily from the Olympic lifts infused with some kettlebell, yoga, plyometrics and traditional "power" lifts.

Director of Strength And Conditioning

24 Hour Fitness

Perform initial client assessment and create exercise and nutritional programs, guidelines for client success.
Execute exercise program and teach clients proper technical aspects of strength training and muscle proprioception.
Assist in client execution of good nutritional strategies necessary for fat loss and muscle gain.
Prospect and sell training to new members to increase company  profit and surpass sales standards,
Maintain a high level of personal fitness sales and assist in the development of good business practices in accordance with our mission statement.

Personal Trainer 3

·	Sales Manager of the Year 2013.  105% to goal for year
·	Increased sales revenue vs 2012
·	Responsible for the hiring, training, and separation of employees to maintain full staff levels throughout the year. 
·	Retail sales of high-quality supplements.

Retail Store Manager

Whittier College

Student-Athlete

•	Fulfilled through ideals of excellence, discipline, service and community, the manager/intern implements and assists with the training and conditioning of intercollegiate athletes and general students.
•	Assist with teaching and assessment of individual training.
•	Open and close weight room during the assigned shifts.
•	Maintenance of safety and cleanliness standards within the training areas.
•	Design and implementation of training programs for athletes and individuals.

Weight Room Manager/ Strength and Conditioning Intern

Vector Marketing

·	President’s Club
·	Set Regional record for personal sales volume Q3 2009. 190% to goal on quota.
·	Handled and presented the direct sale of high-quality cutlery and culinary products to consumers.

Senior Sales Advisor

Hartnell Community College

Cloud Enthusiast | Disney Dad | AppDev | DevOps

Vaughn is the Director of Sales, West at iTechArt, bringing several years of B2B and B2C sales and business development management expertise to the company. With a record for building high-performing teams in the information technology and services industry. With a passion for AppDev, cybersecurity, and DevOps, Vaughn specializes in customer-centric sales and account management across all sectors. Through his deep understanding of client needs across levels and knowledge of next-gen tech, Vaughn quickly learns, leverages, and evolves demand generation processes to qualify opportunities and strategic target accounts. Prior to joining iTechArt, Vaughn was District VP of Sales at LA Fitness and owned full sales cycles at SaaS analytics platform company, Sumo Logic.
Whittier College Alumni (GO POETS!).

Just as true today as ever…

“ as GOES the leader, so GOES the team… And if it’s broken at the top, then it’s broken!

Loved this post from John Maselli  today.

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