KARAMAN Digital

After more than decade working in marketing, I decided to build a growth marketing business with the aim of becoming the first in the world top of mind growth marketing agency for iGaming and Fintech industry. 

Watch this space, we're coming!

Founder & Growth Strategist

Pasino.ch

In my role within Pasino.ch, I was responsible for creating the annual marketing plan, budgets, and GGR forecast to ensure profitability and optimal budget utilization. I managed the budgets and marketing strategies for the Swiss market across a range of channels, including Paid Search, Social, Display, YouTube, and Affiliates.

One of my key areas of focus was also CRO optimization with the BI and CRM teams. Together, we also built the first LTV model, and we continually tweaked and refined this model to be able to optimize channels accordingly and get maximum returns.

Since I started in this role, we made Pasino the fastest growing operator in the market. We tripled paid FTDs and Sign-ups while decreased CPA for almost 50%, which brought business to the record months ever when it comes to acquisition and GGR.

Head of Acquisition

Superbet

I built Superbet's in-house performance marketing hub and worked closely with country managers to create and implement localised multi-channel marketing strategies. 

Hired and trained marketing channel owners and team managers and set processes and reporting.

Built and managed CRO processes across Web & App and oversaw budgets and strategies across Affiliates, PPC, Paid Social, App Marketing and Display & Programmatic.

Created and analysed launch-strategy phases, defined KPI's and ensured that business targets were met.

Increased Superbet's Digital Acquisition budget by 10x, maintained CPAs while managing multi-milion EUR monthly spend. Launched Android and iOS app in stores and delivered 200k+ monthly installs and App Sign-ups and FTDs.

Global Director of Performance Marketing

LeoVegas Group

Established baseline for LeoVegas SEM department, created processes, workflow and relation with other stake holder departments.

Halfed LeoVegas CPA in Sweden and Denmark while maintaining FTD volumes.

Global SEM Lead

Raketech

Building and leading the global marketing team, creating acquisition and retention processes and ensuring growth and development.

Establishing marketing channels, managing budgets and developing marketing strategies for existing and new markets. 

Hiring and training marketing channel owners, establishing reporting and tracking implementation.

Planning, executing and evaluating marketing activities for internal and external brands and working with CEO to align marketing and commercial strategies.

Head of Paid Marketing

BetVictor

Managing digital acquisition department, multi - million £ budgets and strategies across PPC, Display, ASO, Social Acquisition, App promotion, SMS and e-mail marketing. Owning acquisition activities for both Casino and Sportsbook product.

Ensuring that all acquisition channels are working together in the mix, aligned with the overall business strategy and delivering business targets. 

Built the in-house PPC team from scratch and finished full transition of PPC accounts from the agency + increased PPC conversions for 50% YoY while maintaining healthy CPA's.

Established Display as a significant channel for the company and scaled social activity. Increased Display conversions YoY for almost 70% while reducing CPA.

Head of Digital Acquisition

Created PPC strategies, plans, budgets, targets and overall activity while managing the agency.

Planned and executed PPC transition from the agency, recruited new hires, trained them and established PPC processes, tracking and reports.

Ensured that ROI, FTD and CPFA targets are reached and full P&L support. Managed landing page, offer and creative A/B tests.

PPC Manager

GiftsDirect.com / TheIrishStore.com

- Developing PPC strategies and plans
- Mentoring and coaching PPC executives
- Managing budgets and achieving set targets on Revenue, ROI & CPA
- Managing large scale of PPC campaigns; Search, Shopping, Display, DSA, Remarketing, Social Media Campaigns
- Optimizing all PPC activity, bid management, copywriting, competitor benchmarking, improving quality scores and conversion rates
- A/B testing
- Tracking landing page's performance with tools such as Hotjar
- Performance analysis and reporting on KPI's

- Creating, management and optimisation of  PPC campaigns
- Reporting and analysis on performance of Bing, Google and Amazon PPC campaigns
- Google Shopping
- Bing Shopping
- Product Feed Optimisation
- Google Sponsored Promotions
- Amazon Internal Ads
- Facebook PPC campaigns
- Managing budgets and achieving set targets on Revenue, ROI & CPA
- Optimisation of website landing pages to improve their conversion rate
- Keyword and market research
- Competitor analysis per market

PPC Specialist

SAILING.HR

- Paid Search - Bing and Google PPC campaigns planning, creation and optimisation 
- Paid Social - Facebook paid campaigns, creating offers and testing various prices / discounts
- Landing page conversion optimisation and analysis (using tools such as Crazy Egg, Hotjar)
- Developing and managing digital marketing cross channel strategies
- Reporting on KPI's and ensuring that business targets are delivered

Digital Marketing Specialist

eLlama

- Creating client's digital marketing strategies
- PPC Campaign optimization
- Paid Social campaign creation and management
- Landing page conversion optimization
- Reporting on KPI's
- Ensuring that client's targets are delivered

ROI Specialist / Co - Founder

AIESEC Osijek

Vice President for Incoming Exchange 

- Managing 16 people student team which was responsible for all the internships of international students in Osijek, my hometown

- Ensure development of each Incoming Exchange subsystem. Incoming exchange team had 3 main sub-teams: 
a.) Recruitment - part of incoming exchange team which was responsible for recruiting and bringing international students to our hometown
b.) Company relation - part of incoming exchange team which was responsible for relation with companies where international students are coming for an internship
c.) Reception - part of incoming exchange team which was in charge of students when they come to our city - ensuring that they have decent accommodation, that they are feeling comfortable and in general always being on standby if students need anything

- Deliver necessary tools that will ensure growth in quality and quantity of exchanges.

- Ensure quality of account management.

- Coordinating ICX subsystems.

- Tracking of team members.

Vice President

Reception Manager

Organising Commitee of project "Career day"

iGaming & Betting Growth Marketing

Senior Growth Marketer with over 15 years of experience and a proven track record of success. I have had the opportunity to manage a digital marketing budget of over €100M in the iGaming & betting industry, gaining valuable insights and knowledge through hands-on experimentation in different areas. 

Over the years, I have built highly effective Digital Acquisition teams for leading European iGaming and Sports Betting operators such as BetVictor, Superbet, and LeoVegas (acquired by MGM). During my time there, I was able to drive substantial player growth for these organizations while ensuring their profitability remained well-balanced.

With a strong focus on delivering results and a desire to help businesses succeed, I founded a growth marketing firm specializing in the iGaming and Sports Betting industry.

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