The 1% Club

Vice President Event

Head of Events & Partnerships

Informa Markets

At Informa Markets India, I spearhead event management & marketing of  3 largest revenue generating events- Cosmoprof (Beauty&Wellness), CPHI(Pharma) & SATTE (Travel)At Informa Markets, my role involves - 

Develop and implement creative marketing strategies that leverage both online and offline direct marketing tactics to drive business growth and revenue.
 Optimizing SEO keywords in all marketing communications to enhance organic search visibility and utilizing social media platforms to increase engagement and expand brand reach. 
Maximize bottom-line results and drive measurable ROI for the business through targeted marketing campaigns and effective lead generation.
Onsite set-up and logistics: Oversee the setup and logistics of events, ensuring that all materials and equipment are in place and that the event runs smoothly.
Promotional copy development: Develop creative and relevant promotional copy for event marketing programs and sessions.
Strategic planning communications: Develop pre-event strategic planning communications and manage all post-event logistics
Achieved footfalls of more than 15K across all portfolio
Key Influencer Marketing strategies to increase leads, brand elevation & increase footfalls.

Marketing Specialist

Spheron Protocol 

•Define growth marketing for crypto projects across multiple stages 
• Budget allocation for paid growth initiatives 
• Worked closely with Business Development, Developer Relations & Product Design 
• Lead the definition of product marketing strategy, coordination, and execution of cross-functional
initiatives with timely and high-quality launches (NFT LAUNCH, TOKEN LAUNCH)
• Own and manage the creation of pitch materials, 1-pagers, and other sales enablement materials • Understand the needs of projects at various stage of their cycle 
• Collaborate  with partners, consultants, and teams cross functionally 
• Proactively identified blockers, opportunities, and improvements to the Spheron's strategy, messaging,
and product marketing materials 
• Participate in product development and roadmapping meetings
 • Define key product value props for a range of market segments 
• Look for opportunities to simplify our clients product marketing materials to make them more compelling and accessible to a wide range of audiences
• Convert marketing plans into measurable results against specific team and company KPIs

Blockchain Education and Blockchain Advocacy.
Social Media Marketing 
Brand Creation Awareness and Promotion.
Hubspot, Sprout Social, Click-up, Notion, Miro, Jira, Hive, Canva
Cryptocurrency projects research and analysis.

1. Lead generation through content marketing, paid campaigns and partnerships
2. Driving the growth of Twitter Account followers from 18k to 33K in 2 months
3. Collaborating and integrating with eco-system partners for driving community engagements
4. Conducted series of successful campaigns - Web3 Wonder Woman, Ambassador Program, Authorship Program, Hackathons, Bounty Hunts & Beta- Testing Program, series of Twitter Spaces, AMA, Web3 meet-ups and college - events
5. Got Spheron on the limelight in 100  top business publications 
6. Streamlined the Marketing dept from building Brand Story, Brand Guidelines, Brand Voice till Brand Maintenance

Head of Growth Marketing/Events / PR / 

Times Network

❖	Channel Marketing & Branding
●	Handled the ATL, BTL, and New Media marketing for the channel
●	Liaised with different agencies (creative & PR) for brand communication
●	Coordinated with different internal teams (sales, finance, editorial, and programming) for smooth functioning of the channel
●	Created and ideated on different promo plans and break strategies for the channel
●	Interacted with third party agencies and vendors for internal and external communication on the channel activities and properties
●	Implemented various digital marketing initiatives for the channel
❖	Brand Research
●	Participated and initiated various research projects for understanding the brand and product
●	Detailed study and analysis on brand perception study, viewership analysis, and consumer habit and attitude study
❖	Merchandising & Barter Deals
●	Ideating & creating merchandise/corporate gifts in accordance with the product positioning/philosophy

Senior Brand Manager

Brand Manager

Assistant Manager

Republic TV

Successfully launched the Hindi News Channel R.Bharat with strong marketing strategy and strengthening the brand presence resulting in the Channel reaching Number 3 position in its second week. 

• BTL Marketing/Events – conceptualize and execute events including Brand IPs – Behtar India with 360-degree depth including print, OOH, on-ground elements

 •  ATL Marketing – Working on marketing campaigns with the budget capacity of  50L – 1 Crore per campaign ) including Radio, Print, OOH, Digital elements 

• Working in tandem with the Digital Team and other OTT platforms for promoting major Events of National Importance – Budget, Elections, Exclusive News. Tied up with various platforms which resulted in 122 Million watch minutes on the website.  

• Elevating the Brand Salience through 360 Degree marketing tools, Email Marketing and Trade Marketing. Collaborating with various media and trade events, marking a strong presence amongst the clients

 • Branded Content – Working on the client briefs to produce innovative solutions supporting the sales team in revenue generation.  
• Liaising with design teams (internal or external) to drive communication basis brand objective/brief.  •  

Vendor Management 

Merchandising

Marketing Manager

Mid Day

Responsible for creating, implementing and measuring the success for all the leading dailies mid-day, Gujarati mid-day, and Inquilab 
 • Design marketing strategies to maximize revenue, extend the range of business growth and market brand value  • Developing digital content and strategies for online platforms 
 • Contributing to the total effectiveness of the department, communicating openly, solving problems proactively, offering creative ideas and working as a positive engaged team member 
• Vendor Management and strong network
 • Managed events with budgets up to 2 crores with a profit ratio of 50%

MIDDAY BRAND IPs 
 
• Retail Icons • Young Achievers Awards • Health Awards • Inquilab Achievers Awards • Gujarati Gaurav Icons • Mid-day Real Estate Icons • Midday Education Awards • Gujarati Mid-day Cricket Club • Jagran Bikeathon • Jagran Film Festival • Travel Expo • Auto Expo  • Auto Awards • Travel & Hospitality Awards • Inquilab Food Festival • 7- Days Road Show for the launch of Afternoon Daily 

ACHIEVEMENTS 
- Did 6 events back to back in 3 days 
- Solely planned and Executed Roadshow for LAUNCH OF Mid-day PM Edition  
- Tied up with more than 20 films to conduct Mid-day Premiere Night Shows for Midday readers 
- Achieved footfalls of 5000+ on 1st real estate event solely planned and organized 
- Achieved Star of the Month for consecutive 8 months for successfully handling campaigns and events

Whistling Woods International

Marketing: Management of on-street guerrilla promotional activity
-	Sourcing and co-ordinating production of promotional material.
-	Public and media relations – writing and placing press releases in key media titles.
-	Responsible to the Marketing Manager for building awareness and driving sales of WWI brand in the Education consumer market.
-	Management of an on-going events and sampling programme. Strategically planned in key exhibitions, film festivals outside major cities with high footfall. 
•	Industry Outreach: Actively forging corporate relationships and interactions. Overseeing industry-linkages relevant to the institute. Visiting media companies, advertising agencies and production houses to make presentations and pitch them to seek employment opportunities for students.
•	Events: Organizing a bi-annual recruitment drive & career fair on campus. Inviting casting directors, directors, actors and other influential people from media companies to conduct lectures and educational sessions for the film-making and media students.
•	Placement Activities: Organizing pre-placement preparation activities for students like CV Review sessions, grooming, mock interview and GD Sessions.
•	Creatives: Preparing all Placements collateral including brochures, handbooks and websites.

Senior Executive - Industry Outreach-Media & Film Education, Academic Mgt

Beyond

•	Researching from Secondary and Primary research sources – Internet Web 
•	Sector and Industry specific Research 
•	Researching from Company Newsletters and Public Announcements 
•	Making presentations and info-graphics 
•	Client handling and replying to queries.
•	Client Interaction and catering their needs and keeping them updated about their prominence in various media sources.
•	Company profiling and industry mapping using various tools like Google Analytics, Factiva, Meltwaters and Bloomberg.
•	Measuring media prominence of clients , consumer likes through social networking sites.

Research Analyst

S&P Global Ratings

Securities Evaluation Process comprises of several teams that handle various types of Bonds i.e. Municipal Bonds, Government Bonds, Corporate Bonds and Callable Bonds. I am currently a part of Callable Bonds team which is basically a secondary market. Mainly we research the prospectus and notices and accordingly update the database

Also handled add-on responsibility like answering client queries, preparing reports, MIS, handling client requests.

Data Associate

A marketing ninja, passionate and curious about blockchain technology, Web3 eco-system &NFTs with robust knowledge of brand management, 360-degree marketing strategy, event planning and coordination. 13 years of experience and hands-on expertise in driving cross-functional corporate B2B & B2C marketing strategies, leading brands to drive growth. An entrepreneurial thinker with the drive and foresight to go the extra mile. Expert in driving growth through content marketing on Social Media Platforms

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