Mwanga Hakika Bank Limited 

Initiate and develop a marketing and branding strategy consistent with MHB’s  strategic plan for both internal and external customers.
Develop annual marketing calendar in line with the business strategy
Prepare annual marketing budget. (Defining customer experience, annual operating plan & product lifecycle)
Plan, execute and measure all digital marketing including SEO, email, social media, website and display advertising campaigns.
Conduct market research, gather, and analyze information to identify new markets and get customer insights.
Manage the Go to Market strategy, Marketing mix, events, sponsorships, product launches, strategic & tactical interventions.
Manage the Brand strategy to achieve top of mind awareness and brand saliency score, controlling marketing communications budget, recommend promotional cost budgets and ensures that promotional activities do not exceed approved budgets.
Instruct and coordinate third party vendors like marketing, digital, advertising and events agencies. 
To ensure consistent implementation of the bank's products awareness in the market 
Lead in designing and ensure availability/visibility of appropriate business promotion materials for various customer engagement activities.
Assist branches in business and sales-promotion activities.
Coordinate in-house marketing training initiatives.
Coordinate the bank's marketing initiatives in order to meet revenue growth objectives.
Forecasting and identifying customer needs through marketing programmes.
Ensure all marketing activities are in compliant with applicable laws.
Organize, attend and represent the bank in exhibitions and other special events with commercial nature

Senior Marketing & Corporate Communication

1. Evaluate advertising and promotion programs for compatibility with public relations efforts
2. Identified strategic partnerships and gathered market information to gain competitive advantage
3. Developed and implemented digital marketing plans to incorporate SEO, social media platforms and video campaigns 
4.Proofed marketing content to deliver highest quality of writing
5. Recommended product changes to enhance custimer intetest and maximize sale
6. Partnered with sales representatives during customer consultatioms to build agency and custimer relations
7. Conducted research and development on existing and emerging products to highlight benefits and attract retention

Marketing Executive

1. Facilitate growth and increased brand awareness by working with sales team to build and maintain key business relationship
2. Advised on development of new service and product offerings to increase shares in emerging markets
3. Increased revenue by designing and enacting marketing strategies within budget parameters, as well as studying key consumer and market data.
4. Organized development and implementation of diverse marketing videos,social media posts and blogs
5. Create product promotion plans and marketing initiatives to increase brand awareness

Marketing And Business Development Coordinator

NMB Bank Plc

1. Develop and strengthen internal and external relationships of partners to achieve collective goals and  objectives
2. Provide comprehensive writing and editing service for complex projects involving web and other media platforms
3. To support CSR activities and media relation
4. Support the Bank's PR stategy through visibility, media relations, printed and digital content

Public Relations Officer

Social Security Regulatory Authority SSRA

1. Assist in planing short and long term goals for PR programs
2.  Assist in collecting public opinions about the authority through surveys, observation
3. Assist in internal and external communication for employees ad the public respectively through audio,visual and printed means
4. Assist in coordinating media platforms appearances of stakeholders on TV and radios

Public relation and promotion Officer Trainee

Veila Swai, a trailblazing young marketer, revolutionized the industry with her innovative strategies. Armed with an experience in marketing, she swiftly climbed the ranks, leaving an indelible mark through data-driven campaigns and a keen understanding of emerging trends. Turner's ability to seamlessly integrate digital platforms has set her apart, earning accolades and admiration as a rising star in the dynamic world of marketing. 

I have extensive experience in developing, implementing and managing communications relations and diplomacy also strategies and activities. Possesses a great ability to work independently, in divers cultural settings and has obtained experience in a variety of sectors including the financial sector and public sector.



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