Petrikov Publishers

As a marketing and strategic director at a family-owned publishing house, I am responsible for overseeing the creative direction of the business, managing the editorial team, and developing strategic marketing campaigns. With almost three decades of experience in the publishing industry, I have a deep understanding of the market trends and how to adapt to them. Over the years, my family and I have managed to build a team of art specialists, book lovers, and experienced book publishing professionals, united by our passion for quality and exquisite book design with a deep appreciation for literature and art.
Our mission can be described in two words – to educate and inspire!
Along with publishing our non-fiction books on mythology, psychology and religion, we try to constantly raise the level of our book publishing by creating unique collectible art books that, in addition to showcasing the best of art and visual culture, in themselves they are works of art and their value increases over time, making them a good financial investment.
We are dedicated to creating informative and expertly crafted books, and by combining the highest quality standards with cutting-edge design and printing innovations our books are designed to deliver pure aesthetic delight and inspiration to our readers. In addition they present the highest peaks of art and craftsmanship developed on Bulgarian soil for millennia, as well as present world literature and art to Bulgarian readers, art lovers and collectors.
In addition to our publishing activities on the Bulgarian market, and following our strategy to expand and diversify our business to some extent, starting from 2023 we are in intensive preparation to publish books in the field of comparative mythology and psychology for the German-speaking market.

Chief Operating Officer

Lambro Media

15+ years experience developing and driving insight-fueled marketing brand strategies and plans. This includes program creation and strategy, project management, budgeting, tactical execution, content development, coordinating with internal teams and external partners, and results tracking and reporting. Experienced with both strategic planning and creative development, and experienced diving into research and insights, as well as thinking quickly and testing new ideas. Capable to accurately prioritise and ensure key initiatives move forward, managing multiple campaigns at the same time, and working with many different internal and external teams to ensure programs launch. Solutions-driven project leader with a focus on maintaining and cultivating healthy, productive relationships through strong communication skills and resource management.

Brand & Marketing strategist

A TEAM, PR&Advertising, part of VM Finance Group

• Creating advertising and communication concepts and strategies of brands.
• Developing and executing end to end marketing strategy.
• Observating and analysing of brand behavior according to the brand development strategy.
• Monitoring and analysing of competitive brands.
• Leading key aspects of brand and marketing communications, including Social Media, Web Content, Content Marketing, and Events.
• Managing and leading brand level content strategy and briefing process for large campaign projects.
• Translating communications strategies into actionable messaging for acquisition, loyalty/retention and creative team.
• Building and executing timely and relevant marketing/influencer-PR programs.
• Defining the opportunity space for specific brand marketing initiatives.
• Articulating a strategic content framework and holistic content calendar ensuring alignment of most strategic marketing messages including new advertising and promotions.
• Delivering programs and activities to improve sales and profitability.
• Responsible for strategic decision making and the successful management of CRM programs.

Senior Key Account Manager

CAB Factory

CREATIVE I CONTENT I COMMUNICATION
Key responsibilities:
• Planning and delivery of the Key account management function.
• Determination and delivery of key account strategies, plans and targets.
• Business planning and business leadership as part of the Senior Leadership Team.
• Solution design and development.
• Client contract negotiation and financial closure.
• Client retention, contract extensions and contract re-tenders.
• Delivery of appropriate and relevant financial targets.
• Accountable for the gross profit performance of the SPS business. 
• Direct contribution to the net performance. 
• Accountable for gross margin profit 
• Accountable for financial performance of all key client accounts through all stages of the contract life-cycle.
• Accountable for retention rate for all key clients accounts

Client Services Director

Balkan Media Group 

• Conceiving and developing efficient and intuitive marketing strategies.
• Organising and oversee advertising/communication campaigns (social media, TV etc.).
• Overseeing and developing marketing campaigns.
• Conducting research and analysing data to identify and define audiences.
• Devising and presenting ideas and strategies.
• Promotional activities.
• Compiling and distributing financial and statistical information.
• Writing and proofreading creative copy.
• Maintaining websites and looking at data analytics.
• Organising events and product exhibitions.
• Updating databases and using a customer relationship management (CRM) system.
• Coordinating internal marketing and an organisation’s culture.
• Monitoring performance.
• Managing digital and social media campaigns.

Director Marketing Communications

Bacchus Magazine

• Monitoring and analysing market trends.
• Exploring ways of improving existing products and services, and increasing profitability.
• Identifying target markets and developing strategies to communicate with them.
• Preparing and managing marketing plans and budgets.
• Producing reports to monitor results.
• Presenting findings and suggestions to company director.
• Travelling to trade shows, conferences and sector events.
• Providing support and assistance in planning, developing, producing, and delivering marketing and communications materials.
• Managing development, production, and distribution of promotional and collateral materials.
• Developing and oversee the communications calendar to ensure timely execution of the program.
• Using contact management system and other social media to create and send emails, newsletters, etc.
• Participating in budget development and support budget management
• Using independent judgment to execute marketing and communications plan.
• Preparing  written materials including some marketing copy, business
communications, reports, and presentation scripts.
• Writing and distribute press releases.
• Responsible for ensuring accuracy in information and proofreading.
• Analysing marketing and communications programs and make recommendations.
to adjust strategy and tactics to increase effectiveness

Marketing Manager

A client-centric executive with more than 15 years of marketing experience. Work closely with Enterprise brands, across all key verticals, to develop marketing strategies and solutions that deliver measurable results. Thrive in both fast-paced and high-pressure environments. 

Specialties Include: 
- Client Service / Relationship Management
- Film & Video Producing
- Marketing Operations
- Strategic Planning
- Project Management 
- Solution Development


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