Veronica Kazantsev's Linkedin Analytics

Initially, I envisioned a career in banking, shaped by my roles at TD Bank and my economics major at Hunter College. However, as time passed, I yearned for a career that allowed me to make a more significant impact on consumers, leading me to discover my passion for digital marketing. Without hesitation, I applied to the Zicklin School of Business at Baruch College and have never looked back. While pursuing my master's degree in digital marketing, I discovered my interest lies in the dynamic world of social media. Throughout my journey, I've had the privilege of guiding businesses toward growth in brand awareness, followers, and engagement. My approach combines content creation, influencer outreach, and staying at the forefront of industry trends and technologies. My ultimate goal is to work as a Social Media Coordinator, partnering with businesses to not only enhance brand visibility but also to drive engagement and conversions. My experience in crafting effective social media content is a testament to my commitment to achieving results in this ever-evolving landscape. With a knack for multitasking and high adaptability, I am well-prepared to excel in the fast-paced world of social media marketing. Let's connect and explore how I can help your business thrive. My greatest social media marketing accomplishments to date include: • Expedite social media content production for two distinct brands powered by One Firefly by sourcing relevant quotes and statistics to create, on average, 10 custom-designed infographics per week via Canva. • Secured 176 influential partners, exceeding the goal by 76%, within a 60-day period, by crafting a compelling outreach message. • Increased overall engagement by 11.3%, within 100 days, by conducting competition analysis and trend research. Tools I use: • Canva • Asana • Sprout Social • Aspire • Zoho