Taco Bell

Director, Cultural Strategy and Integration

McDonald's

Field Marketing Officer

Director, Multicultural Marketing and Cultural Engagements

With the mindset of a ‘mini CMO,’ develops consumer centric regional programs and marketing strategies. Liaison between Franchisee Owners, company, and agency partners. Leverages marketing strategy and menu innovation to exceed KPIs. Ensures local content aligns with brand voice, the customer’s journey, multicultural consumers and the national strategy. Develops relationships and influences outcomes.

Marketing Manager

Dr Pepper Snapple Group

Led brand strategy driving volume, brand awareness, and product frequency. Managed the brand budget for Canada Dry and Clamato. Developed and executed innovation initiatives for GCM and HCM consumers. Collaborated with cross-functional teams and agencies. Brand content reviewer and approver for multiple agencies.

Associate Brand Manager

Hanesbrands Inc.

Developed long-term strategic programs and short-term business-building initiatives for the Men’s Red Label underwear division. Marketing lead for retail account’s product lifecycle development. Reviewer and approver for collateral and sales materials. Developed packaging, new product strategy along with consumer research approach.

Assistant Marketing Manager, Men's Underwear

Lead for new program launches, packaging development, product portfolio, and inventory management. Provided marketing/brand alignment feedback on commercial branding shoots.

Marketing Assistant, Men's Underwear

McDonald's Corporation

Field Marketing: Led the overall development and implementation of marketing strategies for regional co-ops by creating local tactics to plus-up National Strategy for my region. Oversaw local store marketing plans and provided feedback for grand openings. Created competitive action plans and worked cross-functionally with several departments and agency partners.

Marketing Supervisor

Marketing Specialist

Market Development Associate

Schneider National

Sales Executive

I’m a Marketing Strategy and Creative Problem Solving professional specializing in developing and executing marketing strategies, programs, projects, and campaigns that launch new products, expand category growth, and generate revenue. Specializing in the development of multicultural strategies, I use data and analytics to inform decisions and enjoy working cross-functionally. 

I have an eye for content and collateral that aligns with the brand voice, customer journey and reinforces the overall strategy.



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