V Holmes Consulting

Marketing operations consultant and MarTech architect, strategist, and thought leader.

Director/ Principal Consultant

BluprintX

Principal consultant - MarTech, CRM, Data Strategies, Strategic Advisory, Business Analysis 
Head of Solutions Architecture and Integrations/Technical Consulting
Managing and mentoring up to 15 direct reports
Pre-sales and solutions engineering
Training and enablement
Key technologies supported - Adobe Marketo, Salesforce, Microsoft Dynamics, Salesforce Marketing Cloud, Workato, Adobe Workfront, Adobe Analytics, Workato, Snowflake, Adobe CDP

Consulting Director ANZ

Adobe

APAC Marketing Operations Lead

Marketing Operations and Database - Digital Media - Contractor

Verdant Marketing Automation

I'm the Director and Principal Consultant at Verdant Marketing Automation, contracting in the areas of:
- Marketing automation strategy (Marketo, Salesforce Marketing Cloud, other related MarTech applications)
- CRM sync strategies (Salesforce and MS Dynamics)
- Full marketing stack solutions architecture
- Integrations and technical architecture (Workato, APIs)
- Customer data platforms
- Basic and advanced training

I work direct with clients and subcontract to other Marketing Automation and CRM agencies. I have over fifteen years experience in Marketing Automation and CRM across ANZ, SE Asia and the USA.

Industry experience in Retail, Financial Services, Legal, Professional Services, Technology/SaaS, Manufacturing, Automotive, Healthcare, NonProfit/NGOs

Morphate

Morphate is a consulting firm supporting Not-for-Profit clients by implementing cost effective, transformative business solutions across CRM (Salesforce) and Marketing Automation.

As Director my role is to:
- ensure the on-time and on-budget delivery of solutions for all clients to meet requirements
- work alongside Sales Director to sell Morphate's service offerings and build solutions
- manage the P&L of the core consulting business
- recruit, enable, manage, and mentor all customer-facing staff
- develop effective relationships with application partners
- develop efficient processes to streamline quality solution delivery

I am also the Marketing Automation practice lead, working as Solution Architect and technical expert on all marketing automation implementations.

Consulting Services Director

Marketo, an Adobe Company

Reporting to VP Customer Success, ANZ.

As ANZ Team Lead my job was to:
- Manage resource assignment and workloads
- Recruit, onboard, train and mentor consultants, ensuring consistency of delivery
- Design and enforce delivery processes
- Manage ANZ PMO
- Manage client escalations
- Pre-sales for consulting and education

As Lead Consultant I was responsible for:
- Enterprise and Mid-Market customer onboarding and implementation
- Business and technical solutions design
- Requirements gathering and business analysis
- Data strategy and systems integration
- Marketing automation and CRM best practices.
- Lead ANZ Marketo user groups (Sydney, Melbourne, Brisbane, Auckland)

In the Education space I was responsible for:
- Education sales, strategy and management
- Delivery consistency of all Marketo ANZ education and training
- Education administration and operations

Professional Services Manager/ Lead Consultant / Education Manager

Responsible for SMB and Enterprise consulting in the ANZ/APAC region, including:
- Implementation
- Education and training
- Requirements gathering and business analysis
- Technical solutions design
- Data strategy, enrichment and migration
- Systems integration
- Campaign strategy and execution
- Industry best practice

Covering B2B and B2C organisations.

Senior Business Consultant - ANZ

Nuix

Reporting directly to the CMO.

Responsible for three global regions (APAC, EMEA and Americas) for the following:
- Digital marketing
- Content development
- Marketing automation (Exact Target, Marketo)
- CRM administration (Salesforce) and sales operations
- Telemarketing/Inside sales operations
- Marketing and sales alignment
- Website development and management
- Process development
- Go to market strategy contributions
- Project management
- Demand generation and retention campaign management and execution
- Campaign/tactical, ROI and revenue analytics

Senior Marketing Operations Manager

Integrated Research

Reporting directly to the General Manager for Product Management and Marketing.

Responsible for: 
- recruitment, mentoring and performance management of global marketing team
- marketing strategy and execution, budget management, P&L
- CRM and marketing automation strategy, delivery and operations (StrategyMix, Marketo, Salesforce)
- database management
- thought leadership and content development
- go-to-market strategy and execution
- website development and management
- digital strategy and email marketing
- public relations and corporate communications
- brand management
- campaign strategy and execution
- online and print advertising
- regional marketing support
- product marketing
- sales enablement

Global Manager - Marketing Communications

Reporting directly to the VP of Marketing.

Team lead and senior marketing content developer and editor. Marketing automation, database and CRM management. Global campaign management and production. Regional marketing support. Website strategy and management. Managed team of five marketing communications professionals.

Marketing Team Lead

Reckon

Reporting directly to the General Manager, Products.

Product Management Lead for QuickBooks and Quicken product lines, responsible for the product roadmap and development strategy. Acted as cross-functional team leader for PM, QA, Support and Marketing of Reckon's product lines. Worked as product evangelist within channel and customer base. Wrote product launch positioning and messaging. Led team of 4 product managers and business analysts. Subject matter expert in small business accounting, payroll, tax.

Product Management Team Lead

Responsible for the product roadmap and product design for the Quicken and QuickBooks Payroll product lines. Worked as product evangelist within channel and customer base. Wrote product launch positioning and messaging.

Product Manager

Responsible for the writing, editing and research for in-product help, technical user guides, and customer training materials for all Reckon product lines, including Quicken and QuickBooks range of products.

Senior Technical Writer

Attache Software

Wrote online technical and marketing content. Managed all corporate websites, including partner and customer portals. Managed SEO. Worked with communications team on print and online marketing and technical material.

Web Writer/Web Developer

Services delivery leader, expert MarTech and CRM Architect and Strategist, Adobe SME

I am a subject matter expert at marketing and sales operations, training and enablement, marketing automation and CRM, having deployed over 250 complex technical, business and education/enablement solutions for enterprise, SMB and Nonprofit customers throughout Asia Pacific, Europe, and the USA.
I am a thought leader for the adoption and growth of Marketing Automation and associated marketing technologies in Australia and New Zealand, advocating the use of advanced technologies to drive digital transformation and grow revenue.

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