Alma

Platforms and Data Ops Lead

Director of Marketing Operations

Marketing Operations Lead

Marketing Operations Manager

As an Independent Marketing Ops Consultant, I help companies maximize the use of their marketing tools and processes. My focus is on 3 areas: 

➼ Platforms - tools selection, implementation, integrations
➼ People - user training
➼ Processes - ensure all platforms and people work in concert


I love creating and optimizing marketing automation ecosystems, enabling companies to scale.
Favorite part of the job: ensure all marketing and sales systems work in concert to provide reliable data. 

My preferred MAP is Marketo and I spent a fair deal of time in SFDC too.

Marketing Operations Consultant

Hotelbeds Group

Hotelbeds Group is the world's leading travel services provider. My main responsibilities included:

• Manage all marketing automation-related processes with a focus on Acquisition, Onboarding, and Lost Client Recovery. The programs run across 7 time zones,15 languages and sum 50+ touches (email, retargeting, in tool messages and sales actions)
• Develop the main marketing operations infrastructure including attribution, lead scoring, nurture programs, segmentation
• Drive data cleaning efforts, enrichment and validation to ensure an accurate marketing database and consistency across tools. Reduce DB size by 30%
• Work closely with Salesforce admins to monitor and further improve sales pipeline, data points and sync between Marketo and Salesforce. Reduced sync errors by 70%
• Build best practices, governance and processes for marketing automation and use of Marketo by our global team of 30+ members. This translates to program templates, naming conventions, approval flow and correct use of assets/segmentation
• Develop global training programs in the use and administration of marketing automation. Deliver the sessions to our growing community of 30+ Marketo users 
• Support the migration of 2 other large businesses (Tourico and GTA) to Hotelbeds via automation programs - both marketing and operational. Build the onboarding program for all migrating clients
• Develop our Martech stack by acquiring new tools and integrating them. Empower the marketing team to become more efficient by using technology
• Build the first Marketing Automation team at Hotelbeds and manage the workload of 3 MA Specialists

Marketing Automation Manager

Falcon.io

Falcon.io provides a unified SaaS platform for social media management. 

My role spreads across the overall design, execution, and optimization of activities across the customer lifecycle journey.

 • End to end campaign management. Develop and deliver weekly email marketing campaigns with a focus on awareness, adoption, and engagement. 
• Build workflows and trigger campaigns to drive the implementation of main automation tactics.
• Support marketing strategy and lead gen through analysis and segmentation/targeting recommendations for marketing programs.
• Create weekly performance reports and continuously monitor the health of KPI’s.
• Manage database hygiene.
• Work closely with Salesforce Admins to ensure optimal data flow to/from Marketo and Salesforce across all objects including leads, contacts, opportunities, and accounts.
• Train other 3 team members on the use of Marketo and marketing automation.

Marketing Automation Specialist | Marketo Certified Expert

• Facilitate SLA lead processing and sales task assignments. Ensure lead requests and lead types are properly tracked across the marketing and sales funnel (Marketo - Salesforce)
• Support the implementation of marketing automation initiatives including email campaigns, webinars and nurture programs using Marketo.
• Ownership of marketing email inboxes - manage direct incoming messages, soft and hard bounces, unsubscribes.
• Ensure a clean and accurate database from all data sources.
• Support the creation of Request for Proposal documents.
• Report on Marketing Inbound KPIs weekly. 
• Support inbound marketing intiatives through audience building.

Marketing Operations Specialist

• Audience management for all paid ad campaigns (Google, Facebook, Linkedin, Twitter)
• Marketing revenue reporting 
• Monitor database quality and lead management processes

Marketing Research Assistant

AW Media

Aw Media is an online marketing agency, specialized in SEO and Google Adwords. During my time with the company, I have worked with digital marketing, in particular:

• Planning and executing content strategy - renewable energy industry focus
• Keyword and content research 
• Copywriting and publishing content via WordPress and Umbraco CMS
• Link building outreach activities 
• Content promotion through social media, PR and e-mails
• Build weekly reports using MOZ and Google Analytics

SEO and Communications Specialist

Envirosmart

Envirosmart is a private property service company, with focus on environment-friendly solutions. My key areas include building brand awareness, expand the customer base, and overlook the daily operations of the business. During my time with the company we saw a 45% uplift in revenue,  attributed to the tactics I implemented. 

• build the GTM communication strategy
• plan, design and build marketing materials
• plan and coordinate work schedules for a team of 5 full time employees

Business Development

STAPLES Canada

Staples is North America's largest office supplies retail chain. During my employment I had the opportunity to learn a great deal about the retail industry and new business development. My main work tasks comprised of:

•  prospecting and closing new business accounts
•  B2B and B2C Client support

Sales Consultant

Taplio

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