Marketing Content & Communications Manager

Women in Digital Switzerland

- Analyze the WSD's positioning, implement an action plan to optimise referencing.
- Define the editorial line, create a coherent and relevant content on all social media channels.

Social Media Manager

- Plan and implement marketing and branding strategies and campaigns (online and offline, events, SEO/SEM, social media, direct marketing) in collaboration with an agency and internal specialists
- Carrying out research studies and projects, analyzing the results to identify development opportunities
- Launch new products, identify messaging, create and launch web page, establish go-to-market strategy
- Create and manage content and visual production for all channels: website, newsletters, workshops, paid and organic media, etc.
- Manage a team of 2 people (distribution of roles, animation, annual follow-up, etc.)
- Support other departments (sales, faculty, etc.) by setting up training courses and providing the necessary material (brochures, leaflets, sheets)

Marketing Manager

EHL Group

- Plan and implement strategic multi-channel communication campaigns for several departments
- Implement marketing and communication approaches, including targeting, personalisation of messages etc.
- Drive multiple internal projects to improve the communication process and brand image
- Manage content production (blog and press articles, videos, case studies, etc.) and implement a publishing strategy to increase reader views.

Communications Account Manager

TAG Heuer

- Manage the digitalization of the brand, increase its online presence, diversify the mix (introduce programmatic, 3D campaigns etc.) with a 75% increase in the e-commerce conversion rate
- Lead the global media/marketing strategy and budget: prepare guidelines, advise on KPIs, choice of visuals and budget allocation, launch campaigns, monitor performance, report
- Define and produce the visuals and online / offline advertising content in collaboration with the agencies for 20 international promotional campaigns
- Implement and share monthly best practices to strengthen the communication culture of the teams in 17 different markets.

Advertising Coordinator

Wavemaker

- Develop and implement media and marketing strategies for my client portfolio (CHF 7 Mio), evaluate campaigns, analyze client and competitor performance
- Negotiate purchasing conditions, manage the media budget and invoice promotional campaigns
- Manage and coach junior account managers, create training for internal teams and clients
- Introduce digital to clients and introduce them to this new way of communication through workshops.

Senior Account Manager

- Present annual marketing and media strategy recommendations to international clients
- Develop investment reports, analyse latest market trends, manage budget.

Assistant Media/Account Executive

As an expert in marketing, I have acquired a wide range of experience and a solid grasp of the tools and methods for managing projects. Naturally sociable and open-minded, I easily adapt to teams as I did in the watchmaking world at TAG Heuer and then in the teaching world.
In digital communication, press/media relations and team management in project mode, I have developed the skills and know-how to be operational very quickly.

I am open to proposals and you can contact me on 079 552 81 68 or by email : veronika.mercier84@gmail.com

Taplio

Veronika Mercier's Linkedin Analytics

Veronika Mercier

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Veronika Mercier's Linkedin Analytics

Veronika Mercier

Want to drive more opportunities from LinkedIn?

Veronika Mercier's Linkedin Analytics