Veronika Bridgman's Linkedin Analytics

Building good things. With good people. That do some good for the world. Although my titles change (Strategy, Product, Founder…) my role is to act as the central point of vision, leading a project from problem to prototype – from data to delivery – be that in a startup, agency or corporate team. Often this starts with a First Principles approach: making sense of information and creating a prioritised business case for best next action. Then aligning teams around an inspiring narrative, and beating the drum of human-centered design excellence. My favourite ‘tools’ are design thinking methodology (and facilitating co-creation), behavioural change principles, systems thinking, and (crucially) storytelling. I have led multidisciplinary teams for Fortune 500 companies overseeing strategy on multimillion-pound projects, both for B2C and B2B products. I spent over 10 years in global experience agencies, then in 2019 moved to run my own consulting practice – creating space for projects with a genuine intention to do good. This has led to launching ventures for climate consultancies, working with governments to tackle social change, and advising tech for good startups to secure investment and deliver a prototype. On the side, I am ‘walking the talk’ – building my own ideas, including two businesses and a documentary. I love tea and good conversation, especially around nutrition and outdoors. Let’s chat. 🍵