Partner Sales Manager

Thot Leader Labs

Leveraging my thought leadership and personal brand, I established Thot Leader Labs, a catch-all venture encompassing freelance consulting, speaking engagements, and the launch and growth of an ecommerce store. 

My latest venture introduces fractional Head of Partnerships advisory services, assisting businesses in constructing or expanding their partner programs, further extending my expertise in driving collaborative success across industries.

Remarkably, the ecommerce store, featuring a diverse range of merchandise reflecting my popular social media commentary, rapidly attracted over 300 customers within just two years of its inception, all driven solely by organic traffic and minimal social media content.

In addition, I provide strategic consulting services to a diverse array of businesses, specializing in marketing, sales operations, and partnership strategies. My role involves collaborating closely with clients to develop foundational plans geared toward scaling their operations and achieving sustainable growth, offering a holistic approach to fostering business success.

The name 'Thot Leader Labs' represents a reclamation of a derogatory phrase used against me at my first corporate job and is an homage to the first of many formative experiences as a young woman in tech.

Partnerships Advisor, Founder

Revenue Grid 

My position concluded due to a RIF, but in my brief tenure, I made significant strides in cross-functional alignment, fostering collaboration among Sales, Operations, and Customer Success teams to streamline operations and amplify our collective efforts. I also played an immediate role in pipeline generation and business expansion by strategically engaging existing connections.

I initiated the development and early execution of a comprehensive partner program strategy, resulting in heightened partner engagement, increased pipeline, and a growing demand for the Revenue Grid partner program.

Head of Partnerships

Formstack

I successfully led Formstack's partner acquisition and onboarding function, consistently surpassing revenue targets. 

I created innovative partnership strategies and operational frameworks to gain a competitive edge and had a proven track record of fostering collaborative environments and securing cross-functional support for partner program initiatives.

Throughout my tenure, I cultivated extensive expertise within the Salesforce ecosystem, collaborating with SIs, ISVs, and Salesforce professionals, building a vast network of enduring relationships with ecosystem stakeholders. In addition, I served as a valuable product expert, sharing insights and knowledge with partners and to enhance their use of Formstack solutions for Salesforce.

My role also reflected a deep commitment to talent acquisition, development, and coaching, nurturing a culture of growth and empowerment within the department.

Manager, Partner Acquisition & Onboarding

Senior Partner Onboarding Manager

Partner Onboarding Manager

Partner Acquisition Manager

InStore Design Display

Revenue Operations Consultant

New Breed 

I was responsible for scaling partner initiatives by establishing strategic relationships with software and venture capital organizations to increase brand exposure and establish New Breed as an authority in the SaaS space. Additionally, I orchestrated the comprehensive management of marketing initiatives, including monthly webinar development, email marketing, editorial content, multimedia content creation, and influencer efforts to optimize brand exposure and engagement.

I worked closely with sales team to ensure that marketing and sales operations were effectively aligned, pipeline was being generated, new business acquisition targets were being met, consistently exceeded personal revenue targets and supported team members in meeting and exceeding theirs

Notable accomplishments include authoring over 70 articles on the New Breed blog, growing webinar lead generations over 2000% and representing New Breed as a speaker at HubSpot's INBOUND conference, addressing several hundred attendees and sharing insights on leveraging data for marketing strategy

Partner Marketing Strategist

Partner Marketing Specialist

Champlain College Emergent Media Center

I oversaw and generated editorial content across various segments, including the Emergent Media Center, MakerLab, and the Masters in Emergent Media Program. This encompassed managing content on platforms such as Instagram, Facebook, Twitter, and WordPress.

In addition, I developed a comprehensive editorial content strategy, curating and segmenting content to boost engagement and channel growth. My role required seamless collaboration across teams to identify content opportunities and ensure a cohesive approach to content management.

Marketing Strategist

Metal Industries, Inc.

I conducted in-depth research and analysis, focusing on competitors' social media strategies in the HVAC manufacturing industry. This involved creating informative presentations about the technical functionalities of three specific social media platforms and how they can be effectively managed using various social media management software options.

Moreover, I successfully developed a comprehensive social media strategy that included sample content and actionable tactics aimed at promoting company adoption. This strategic approach was designed to enhance the brand's presence in the highly competitive HVAC manufacturing sector.

Social Media Marketing Intern

Thanks to my knack for catalyzing conversations and forging meaningful connections, I thrive on driving growth for companies by establishing, developing, and maintaining relationships with key strategic partners, thought-leaders, and industry stakeholders.

Eager to empower my peers and use my passions for marketing, diversity, and innovation to create positive change, I aspire to leverage my perspective to challenge the status quo and serve as a role model to my community. 

When I'm not helping partners grow, I can most likely be found skiing or mountain biking.

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