Content and Social Media Strategist

Inspire Agency

Director of Strategy Digital & Social 

BaBoom!

A patented teething shoe for babies made from food grade silicone. The birth of my daughter fueled me to combine my passion for marketing, content creation and brand development to invent and patent a product that solves a need for mothers around the world. BaBoom is available on Amazon and is distributed throughout the US and LATAM. YTD 100K units sold. 

•	Spearheaded research and development for product market category, including focus groups and material testing.
•	Submitted research materials, product evaluation brief and business development strategy for patent. Approved under US Patent # 10,639,241 B1. 
•	Developed creative brand strategy, product marketing, affiliate partnerships and pricing model.
•	Established partnerships for digital brand ambassadors under affiliate marketing model.
•	Launched full marketing mix of digital campaign analytical tools across Amazon, Google, Facebook, TikTok, and Bigcommerce. Resulting in over 1000 units sold within the first 4 weeks.
•	Optimized content strategy and media campaign performance combining digital analytics and user feedback channels.
•	Launched and created Amazon storefront with A+ content.
•	Established a partnership with Operation Smile, an international nonprofit focused on providing free surgery to children with a cleft lip or cleft palate and no access to care.
•	Expanded BaBoom operations to a second location in Colombia.
•	Currently positioning business portfolio for prospective acquisition.

Co-Founder/Inventor & CEO -Sold/Acquired

Rock, Paper, Screens!

•	Develop brand focused digital marketing strategies to attract viewers worldwide.
•	Produce and edit videos in both Spanish and English to increase audience reach. 
•	Write fully bilingual copy for print and scripts.
•	Organize filming locations, camera angles and proper lighting.
•	Create revenue from Ad-sales, and optimization of revenue streams by monitoring social platform analytics.
•	Develop and oversee creative brainstorming, concepts, and designs to meet brand objectives.
•	Lead production pipeline and strategy for YouTube, Amazon, and social platforms.
•	Manage production budget to ensure all PPC is allocated to increase brand reach and awareness where needed.
•	Ensure community outreach and partnerships.

Owner & Multimedia Content Producer/Editor (Rock, Paper, Screens!)

Primer

•	Build positive relationships with clients ensuring their satisfaction and retention.
•	Manage direct to consumer brands paid social media Ads with budgets over $75K a month.
•	Craft, launch and optimize ad ops while producing account insights, analysis, and reports.
•	Ensure Ad creative aligns with brand guidelines, resonates with audience and is positioned to drive conversions.
•	Collaborate with Creative and Operations teams to meet or exceed client expectations.

Digital Marketing Manager-Contract

Wild Fork

•	Develop, execute, and align multi-platform quarterly content strategies based on current linear and digital trends.
•	Shape brand voice based on data insights and consumer behavior from analytics platforms like Social Sprout and Shareablee.
•	Engage and interact with the social community across all platforms.
•	Lead Influencer Marketing program including valuation, incentivization, and reporting.
•	Manage annual and monthly budgets to minimize operational costs and meet overall content strategy needs.
•	Track, research, and report on social media trends, tools and competitive activity.
•	Communicate a unified vision, clear direction and shared goals across all consumer facing content platforms.
•	Manage relationship with creative agency producers, designers, and editors to develop engaging brand content.

Content Strategy Manager

NBCUniversal Media, LLC

•	Develop creative assets to activate online campaigns on Facebook, Instagram, and YouTube from an assisted planning stage to completion at the direction of the VP of Audience Strategy.
•	Manage online advertising budget of $30K+ a month for NBCU Telemundo digitally exclusive brand properties. 
•	Maintain and optimize online campaigns analyzing Omniture, Shareablee, Social Bakers, and Social Flow metrics.
•	Produce original social content to increase organic audience engagement. During World Cup 2018 organic engagement on the Telemundo Deportes page was increased by 240% posting 63 times less daily than usual on Facebook and seeing an increase of actions per post of 852 monthly. 
•	Collaborate with promotions team on social and digital marketing campaigns, content approvals and review, and ownership of digital marketing metrics both organic and paid.

Digital Marketing Audience Development Strategist

Univision Communications Inc.

• Conceive, develop and produce strong and impactful campaigns for on-air promotions of Univision entertainment and news shows. 
• Create and present storyboards of ideas and determine key selling points for campaigns.
• Write creative, compelling and hard selling copy.
• Develop tag lines and presentations focused on a 360 approach with strong focus on social & digital 
• Collaborate with executive producers and teams from other business units to obtain materials and information
• Write campaigns in both Spanish and English language 
• Work under tight deadlines and adjust to last minute programming changes

Copywriter, Entertainment and News - Univision Agency

•	Support Univision agency and Enterprises in coordination of productions (TV, Radio), market research, market analysis, and campaign performance, while aligning with overall strategy and business goals for the organization.
•	Assist with tracking of media valuation for all the Univision brand partnerships by using a modeling matrix.
•	Work with agency production manager to track all traffic and uploads of (TV, Radio) spots across platforms.
•	Serve as media planning secondary events manager backup.
•	Assist in the creation of promotional strategies to enhance on-air shows on all networks.
•	Collaborate with Univision art department to finalize ad overlays, logo bugs, and advertising banners.
•	Schedule secondary events by segment in production log following weekly media plan strategy.

Media Planning Client Coordinator

Florida State University

•	TA for Professor Paul Cohen and his BFA3 Thesis class. A Motion Picture Marketing and Distribution class.
•	Assist in the preparation of student films before submission to film festivals
•	Handle online folders in DropBox and Photobucket for students to submit their assignments. 
•	Organize rosters for attendance and grading purposes.
•	Assist professor with mass emails to students.
•	Arrange available office hours between students and the professor.

Undergraduate Teaching Assistant

•	Consult with a variety of producers, directors, and distribution clients in the film industry through The Torchlight Program.
•	Create powerful messaging for the social media marketing of new feature length motion picture releases, in both Spanish and English.

Social Media Marketer

Southern Audio Visual

•	Supervised 125 employees under the R2 Rental Software Inventory system.
•	Facilitated the integration of over 5,000 assets into the program from 35 hotels. 	
•	Visited off-site locations to help SAV employees learn how to properly use R2 and organize inventory.

Systems Analyst's assistant

Director of Strategy Digital & Social at @Inspire Agency, Creator of @BaBoom!

For over 12 years, I’ve been on an adventurous intrapreneurial and entrepreneurial ride building brands and elevating stories through impactful digital content.  My superpower is to translate business objectives into creative strategy across multiplatform content and refine through predictive analytics.  My deep multicultural marketing background - ranging from primetime television shows, music tentpole events, sports tentpoles, political elections, product marketing and development - has fueled my fierce love for combining technological innovation with storytelling elements. My leadership philosophy has enabled me to build and develop powerhouse marketing teams that have elevated properties across industries such as music, entertainment marketing, product marketing, and sports.

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