Whatagraph

Whatagraph is a marketing intelligence platform that connects, standardizes, and reports on multi-source marketing data in one place. It helps agencies deliver accurate, customizable reports at scale, and get actionable insights for growth.

VP of Marketing

Exit Five

Member

Slite 

Head of Marketing

Building and driving Slite's brand and product marketing functions. Owning brand and product positioning, driving product launch campaigns, increasing brand awareness and affinity through strategic content initiatives, social media, community and other channels.

Head of Brand and Product Marketing

Oyster®

- Responsible for brand’s visibility and affinity through amplification and strategic projects in PR, social media, community, events, and partner marketing.
- Established brand awareness measurement practices. 
- Defined brand narrative and worked on brand personality foundations.
- Led Series C announcement communication campaign with first ever OOH campaign in Silicon Valley.

Director of Brand Strategy

xentral ERP Software

Worked on building the foundations of brand and product marketing like buyer persona research and content strategy.

Omnisend

- Drove marketing strategy focused on building brand awareness.
- Defined brand foundations: narrative, personality, archetype. 
- Set brand KPIs and implemented the first brand tracker research.
- Led brand visual identity refresh and first brand video ad with outsourced creative and production agencies.

- Built marketing strategy focused on driving new MRR via content, SEO, product marketing, demand gen and PR initiatives. 
- Built the team from the ground up to 15+ distributed marketers.

- Led end-to-end rebranding and repositioning project which involved new brand name, positioning and messaging, visual identity and implementation in all the channels.
- Owned customer communication and onboarding after the signup to lead to faster conversion to paid subscription.

Product Marketing Manager

Body Story

- Full scope activities managing women clothing brand Body Story, including brand development, marketing campaigns, local and international sales. 
- 2 special collaborations with Apranga Group, the biggest clothing retail chain in the Baltics.

Co-Founder

Freelancing

- Marketing, communication and events management focused on lifestyle, fashion and beauty brands. 
- Clients included tour operator AirGuru, online fashion retailer Butiq.lt, emerging clothing brand Apoteca and others.

Marketing and Communication Consultant

Vinted / Kleiderkreisel

- Worked in newly established Global Community and Content Marketing team with a focus to use current internal marketplace's community as a marketing channel to drive organic growth in US, UK, FR and DE markets. 
- Launched and developed #VintedTreasures and #FromVintedWithLove campaigns.

Global Marketing Manager

- Drove local Lithuanian market operations: monetisation, marketing and PR strategy, community building, budget control, team management.

Country General Manager

Soundest

- Built service portfolio for full scope digital marketing agency.
- Strategic planning and management of digital marketing projects including social media, direct marketing, online advertising and different kinds of sites & apps.
- Led projects for key accounts like Sprite and Eurovaistine.

Account Director

B2B SaaS brand and product marketing enthusiast with a hands-on, generalist mindset—I love building from the ground up and thrive in early-stage environments. 

Within 10+ years in tech, I’ve been lucky to build alongside some incredible teams—joining Vinted as one of the first 30 people, scaling Omnisend to $20M ARR bootstrapped, riding Oyster’s hypergrowth unicorn journey, and shaping Slite’s positioning while driving the launch of AI assistant Ask, now a product of its own.

Currently leading marketing at Whatagraph, making data work for agencies (instead of the other way around).

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