Victoria Haidamus

Genie

• Drove end-to-end product strategy and development, shipping flagship features (Saved Views, Dashboard, Purchase Orders 2.0, Shipment Tracker, Cashflow) which expanded core value, supported product-led growth, and boosted customer LTV.

• Launched Genie on the Shopify App Store and sustained 20 % MoM user growth post-launch.

• Spearheaded no-code automation tools within Genie’s onboarding workflow (e.g. supplier importing, excluded products, bundle mapping), contributing to reduced setup manual workload and higher data accuracy. 

• Instituted weekly releases + dual-track discovery with an six-person squad, which shortened feedback-to-fix cycle and lifted customer trust & satisfaction.

• Guard-railed quality via rigorous QA/UX reviews and kept a 5-star Shopify rating 12 months after launch.

Lead Product Manager

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• Orchestrated full redesign of Design System, Admin, & Store Editor, which improved UI consistency and dev efficiency.

• Built cross-team workflow processes, which tightened product-design-engineering hand-offs and raised delivery predictability.

• Recruited & coached two PMs and a UX researcher, which scaled product capacity and fostered a high-performing culture. 

• Rolled out a project-management dashboard, which increased sprint velocity and provided real-time visibility to leadership.

• Founded the PM discipline (processes, hiring, rituals, tools) and halved idea-to-launch cycle time. 

• Prioritised & shipped roadmap features tied to user needs and business KPIs which guided and protected product-market fit.

• Authored living roadmaps, PRDs & product documentation repository, which boosted cross-team alignment and eased onboarding.

Senior Product Manager

• Translated founders’ vision into differentiating UX flows and crystallized the product’s USP for investors. 

• Built & mentored a two-designer team which then freed bandwidth for transition into PM role and leadership.

Product Designer

Impulso

• Led an end-to-end rebranding effort and delivered brand guidelines and assets which ensured 100 % visual consistency across assets. 

• Created a component-based web design system wich then slashed landing-page build time and improved company website scalability.

Lead Designer

• Ran persona discovery, 25 interviews & +100 participants survey which refined value prop and boosted lead-gen conversion.

• Designed internal tooling UI which improved operational efficiency across teams.

• Overhauled recruitment-platform onboarding which raised user engagement and reduced drop-off.

Officeless

• Validated value prop through rapid experiments and shipped MVP in eight weeks, capturing enough users for the first paid workshop. 

• Productised team expertise into digital courses which opened a new revenue stream for the venture.

• Championed remote-first culture and async workflows in meetups, events and social media which built authority and set the standards for model to be later adopted by client teams.

Co-Founder & Product Manager

Startae

• Delivered full-stack design across 10 client projects which consistently lifted user-engagement & satisfaction scores.

• Adapted UX patterns to high-tech & e-commerce verticals which then accelerated ramp-up and increased user conversion.

• Conducted UX research (surveys, usability tests) to produce insights that cut churn for key clients.

Digital Product Design | Product Management

6+ yrs shipping B2B/B2C SaaS products from 0 to 1. Proven track record leading fast-paced teams and launching 50+ features across web, mobile, and Shopify ecosystems.

My unique blend of design understanding and product management expertise enables me to approach problems both creatively and strategically. Adaptable and growth-minded, I thrive in complex roles while actively seeking new challenges. 

With a keen interest in product management's evolving landscape, I'm seeking opportunities to apply my distinctive skill set within innovative, dynamic teams.

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