RELEX Solutions

Content Marketing Manager/ Web Copywriter

FarEye

I am a data-driven content writer and a certified SEO content strategy manager. As a content writer, I create compelling stories that rank on Google, sell ideas, explain concepts and enhance product information. As an SEO content strategist, I provide in-depth keyword research focused on improving organic search results, domain authority, and creating a marketing pipeline. Worked cross-functionally with Digital, Product Marketing, Campaigns, Industry Strategy, and Product teams. 

SEO: Wrote SEO posts ranked in Google top 3 for 85+ keywords and over 130 keywords ranking on Google page 1. Worked with the Digital team to analyze trending keywords and optimize existing content. Co-owned website content strategy projects across product, thought-leadership & industry content. Helped maintain a content calendar based on content cluster production for keywords specific to the business. 

Campaigns: Wrote website landing pages, industry, and product marketing pages.  Wrote display ads for paid media lead generation on LinkedIn and Google paid search. Wrote email nurture campaigns to drive demand to create SAO, SQOs. Utilized HubSpot to track email and asset metrics.

Thought leadership: Ghost wrote long-form CEO thought leadership articles for Forbes, LinkedIn Pulse & multiple industry publications including IT Supply Chain, Inbound Logistics, ARC Logistics Viewpoints, Courier News. 

Brand marketing assets: Helped maintain a content calendar for brand assets. Wrote ebooks, case studies, infographics, video scripts, and blogs.

Content Strategy Senior Manager

AIM Writers, LLC

Project Manager and Writer: I wrote on-page SEO content and provided content strategy for a variety of clients. I provided site audits for clients to get them quick wins to increase their organic traffic and increase their domain authority. I utilized Ahrefs and/or SEMRush for keyword research and to do competitor analysis. I increased domain authority by ranking multiple posts in Google top 5 for several clients. Managed relationships with all stakeholders to keep them informed as to the process and progress. 

SaaS B2B human resources client: created lead magnets for demand generation/marketing department, updated previously written white papers. 

Healthcare clients: wrote on-page SEO-compliant long-form pieces, translating medical jargon to usable, digestible information for customers.

SaaS digital health records management: wrote multiple blog articles, e-guides, and e-books on breast cancer, bile duct carcinoma, colorectal cancer and pancreatic cancer immunology and clinical trials.

Veterinary science/Pet health: wrote an ultimate guide for pet owners to understand canine fibrosarcoma.

Insurance: wrote on-page SEO-compliant long-form pieces about life and auto insurance, simplifying complex insurance issues for multiple types of insurance products.

e-commerce clients: wrote on-page SEO long-form pieces about products, how to use them, and topics surrounding the products.

Content Marketing Strategist & Writer

Best Version Media

I provided content strategy and management for a monthly startup B2C print magazine. I drove the growth of the magazine for two years by increasing ad space and content sponsorships. I wrote, edited, and executed planning for monthly cover stories while also creating content marketing pieces for local business stakeholders.  The magazine page count grew during my tenure.

Content Manager

Hurricane Hutch Corp.

Responsible for all Operations and Commercial efforts 
•	develop and optimize operational processes 
•	coordinate manufacture & transport of product
•	manage vendors and sales team
•	write, edit marketing tools including website & brochures

Contract Freelance Positions

Freelance contract positions with NYC media companies and educational institutions. Wrote and edited proposals, marketing materials, press releases, articles and websites. Taught Adobe suite of new media software to individuals and corporate groups.

Freelance Writer/Editor/Media Trainer

I'm a highly motivated, data-driven content marketer/SEO specialist with experience in writing and managing content for various SaaS companies. As a creative word nerd, I'm driven to write engaging, educational content that engages potential clients. As an analytical manager, I'm eager to create strategies to improve campaigns for successful outcomes through the use of data while mapping performance to targeted goals.

Taplio

Vicki Andersen's Linkedin Analytics

Vicki Andersen

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