Vicki Saunders's Linkedin Analytics

Let’s be honest, many EVP ‘projects’ don’t make it past the slide deck. It gets signed off and then gathers dust in a shared drive 🤦‍♀️. I help organisations avoid that fate. I’ve spent 15 years in Employer Brand — first in-house at Boots, BAE Systems and Currys; now as founder of The EVP Consultancy. Before that, I worked in brand, marketing and customer proposition — not the fluffy kind, the type that drives outcomes that matter. Since then, I’ve supported organisations across sectors, partnering with everyone from legacy UK brands to purpose-led organisations and high-growth scale-ups; helping them build the kind of EVP that works. The kind that feels true to employees and holds up under pressure. The kind they feel proud of. Getting there….to something distinctive and durable , takes more than a good workshop and some sharp wordsmithing. It takes structure. And at the heart of that structure is something deceptively simple: getting obsessed with what makes people tick and why they behave the way they do. That’s why psychology and behavioural science are baked into everything I build. (Not in a TED Talk way, just in a way that works.) 😉 That thinking runs through the frameworks I’ve developed to support every stage of EVP design and activation: 🗝️ The EVP Key — A structured, psychology-informed method for building EVPs that are authentic, resonant, differentiated and future-focused 📈 EB Optimise: Strategy support across content, creative and channels, so your employer brand shows up consistently, credibly and with standout 🧭 Culture Clarity: A way to connect your EVP with how your culture is really experienced, so one doesn’t sabotage the other 🗣️ The Advocacy Blueprint: For activating employee voice in supported, sustainable ways — built with neuroscience front and centre Clients tell me I bring sharp thinking, rigour, and a way of working that makes the complex doable. They say I get the internal complexity, the pivots, the politics, the people dynamics, because I’ve been there, and I help them navigate the tricky bits. And because I genuinely love the work, I bring energy and just enough lightness to make the process something they actually enjoy. All of which gets us to that moment where they look at the work and say, “we’re really proud of that.” 📩 [email protected] 📅 Book a discovery chat