Nestlé

• Responsible for the governance and coordination of retail audits within the Consumer Insights structure and especially in the interface with data user structures;
• Design and develop a Performance and Analytics structure.
• Accelerate ROI initiatives, developing and executing marketing effectiveness measurement assessments on several fronts;
• Identify business analytical opportunities and competitive implications that drive market dynamics;
• Ensure quality and continuous improvement of access and usability of market audit data.

Data Intelligence Manager

Mondelēz International

• Extracted, Transformed and Modeled complex data for impactful insights.
• Leading the development of the analytics structure and Execute the business analytics program agenda, designing and developing interactive dashboards and reports to understand the performance  brands and business units, for the entire organization in Brazil.
• Using different technologies to connect different sources of information in an automated way, ensuring democratization and quality data in a single source of truth.
• Conducted effective sessions and analyses, maximizing the use of all available information to improve the strategic planning categories and influence the leadership team for decision making.
• Managed reporting needs for BR Business Unit, steering the migration to a digitized organization.
• Project Management and lead of internal and external partners.

BI Specialist | Analytics Manager | Tech Lead - Analytics Solutions

Market Mix Modeling (MMM), Marketing ROI and Optimization:
• Led several marketing mix modeling projects that are identified as priorities for the company's main categories.
• Linked MMM learnings to categories' needs and plans to influence spend allocation. Together with Nielsen, I optimized the media plans via the Optimization tool, generating a plan for Chocolates, not only focused on ROI but also ensuring a greater gain in market share during the holiday season.
• Responsible for ROI reports for global, regional and local teams.

Reports and Scorecard:
• Managed reporting and scorecarding needs for the Brazil Business Unit, supporting the migration to a more digitized and faster organization.
• Incorporated ETL tools and automated Dashboards, supporting greater scalability and granularity of the analysis made for the categories. In addition to ensuring a faster process of identifying insights and decision making.
• Led effective sessions and analyses, maximizing the use of all available information to improve the strategic planning of our categories and influence the leadership team for decision making.

BI Specialist | Analytics Manager | Tech Lead - Modelling Analytics

Procter & Gamble

•	Led insights and decisions for Media and Brands teams. Resulting in +15%  efficiency per year.
•	Created and scaled to other markets regionally, The M.A.P.A., an Innovated solution to keep ahead of media KPIs with geographical granularity that allows more powerful insights and a reduction of CPR in -42%.
•	Led a major business transformation in Brazil Media Data Structure to improve granularity, data quality and reduce media planning cycle from 2 weeks to 1 day.
•	Develop a new process to planning granular media for Digital and OOH focusing in connecting with the consumers where they live and where they shop, changing the mindset of media team, Increasing sales 125ix in Avg Sales Test X Control Stores. 
•	Supported multiple initiatives with granular insights. Focus in expansion and KPIs improvement.
•	Creation of exploratory analyzes of masses of data and critical analysis of metrics and indicators;
•	Analyze data in order to identify insights, production and presentation of analysis and reports to senior management;
•	Use of BI tools for production and automation of reports with quantitative and qualitative data analysis;
•	Creation and maintenance of data extraction, transformation and loading routines (ETL);
•	Integration of different data sources and creation of analyzes
•	Development of statistical models.

Recognitions:
•	Recognized by entire Brand Leadership team for the innovation to the business with the creation of media tools resulting in improvement of the efficiency of all Brands.
•	“Execution with Excellence” award recognized by IT Leadership Team in 2018;
•	Data Automation Trainer for P&G Brazil and Latin America with ~250 people trained;
•	Brazil Culture Organization Pillar Member recognition for “truly making a tangible difference for the Brazil IT community”;

IT Business Intelligence / Analytics & Insights Associate Manager

•	Developed an automated system for granular market analysis, to highlight opportunities for the Brazilian leadership team and creation of new plans and strategies for brands. Bringing granular insights for total company in 1 hour.
•	Led the execution and improvement of each category KPI’s in the store with targets tailor made by store focused in improve sellout.
•	Part of Brazil's Data Governance, as a representative of the Analytics team to ensure granularity and quality of Data within the company's new data ecosystem.
•	Developed a single DB covering all BI led processes, with internal and external data, replacing local masterdata, resulting in a reduction of 70 hours monthly in BI team work.
•	Creation of exploratory analyzes of masses of data and critical analysis of metrics and indicators;
•	Analyze data in order to identify insights, production and presentation of analysis and reports to senior management;
•	Use of BI tools for production and automation of reports with quantitative and qualitative data analysis;
•	Creation and maintenance of data extraction, transformation and loading routines (ETL);
•	Integration of different data sources and creation of analyzes
•	Development of statistical models.

Recognitions:
•	IT Intern of the Year (2016/17) with projects and contributions recognized by Leadership Team.
•	Data Automation Trainer for P&G Brazil with ~100 people trained;

IT Business Intelligence / Analytics & Insights Analyst

BKO Incorporadora

-Contact and close business partnership agreements with real estate companies
-Product training for sellers
-Sales KPI definition and analysis
-Analysis and definition of consumer focus group
-Competition performance analysis
-Endomarketing
-Service to partners and their customers
-Negotiation
-Monitoring and drafting contracts and signatures

Sales and Partnership Coordinator

L&R Santista Transportes

-Leadership teams leadership
-Elaboration and monitoring of new contracts
- Customer orientation
-Follow up of the operations of each contract with the client
-Leadership of operations teams
-Elaboration and implementation of new systems for: organization of processes, improvement of - Results and optimization of time.
-Elaboration and implementation of new market strategies with strategic and procedural vision.

General Operations Supervisor

Result-oriented and Curious Analytics Manager with significant experience on Digital Transformation, Data and Analytics, and innovative solutions to drive business growth. Lead and participate on multiple projects with complex commercial data ecosystems like Nielsen, Store POS, Offline Media, Digital Platforms data, and different technologies like Power BI, Spotfire, Knime, Alteryx, RPA, Azure to develop valuable Business intelligence / D&A solutions. Ability to work in diverse, multifunctional teams, including external partners. Adaptable and Agile, always working with a critical thinking and taking smart risks to solve problems and transform the business. Recognized many times by IT and Business Leadership Teams for my projects, innovative mindset and contributions to business growth.
Curiosity, Good Communication, Ownership, Team Work, Critical Thinking, Innovation, Challenging the status quo, Problem Solver, Discipline, Data Visualization, Data Management, Process Transformation, Data & Analytics, Business Intelligence, Project Management 

MBTI: ENTP (Innovative) 
Email: victor.ruas.costa@gmail.com

Taplio

Victor Ruas's Linkedin Analytics

Victor Ruas

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Victor Ruas's Linkedin Analytics

Victor Ruas

Want to drive more opportunities from LinkedIn?

Victor Ruas's Linkedin Analytics