Laand

In my spare time, I build this product to solve a problem I witnessed first-hand while skimming hundreds of applications when hiring for my team or for clients. 

By leveraging strategy over spam, the people I hired landed their dream jobs by rethinking how they applied. Laand reverse-engineers what they did differently to standout, delivering tailored Job Application Kits (JAKs) to help you do the same. 

I ideated and built the entire Laand product from the ground up, handling everything from UX to product design, product marketing, customer acquisition and retention.

Chief Product Builder

VEC.studio

VEC Studio isn't just another content marketing agency. We help B2B SaaS Founders tell their brand and product’s story through Product-Led Storytelling. Our North Star is that you’ll earn B2B buyers’ mindshare and top their shortlist when they’re ready to buy (or expand).

Our detailed process helps you:

>Amplify your strategic narrative & PoVs, 
>Convey your product's unique value, 
>Earn your target buyers' mindshare, 
>Build owned audiences of prospects and customers 
>Create & capture demand.

Learn more here: 
https://vec.studio/product-led-storytelling-process

Founder, Lead Content Strategist 

GrowthMentor

I mentor SaaS founders, B2B marketing executives, and content marketers on Product-Led Content Marketing Strategy design and Product-Led Storytelling execution. My sessions are practical, and you'll leave with new ways of thinking about B2B content execution through relatable storytelling.

But don't take it from me. 

Here are some 5-star feedback by mentees: 

"Finding an expert like Victor is rare! He knows his stuff and guides you in the right direction within minutes. He asked for relevant info and prepared ahead for our call. The way he asked the right questions to personalize for my desired outcome showed that he is genuinely invested in the success of his mentees. If you have any questions about content strategy and storytelling, just get on a call with Victor." --Swaathishree Sridhar; Product Marketer, FreshWorks. 

"Victor really went the extra mile in coaching me and gave me 1hr 45min of his time! We went really deep into how to craft a story and great copywriting, starting with the right framework, questions, and foundation. I have a ton of homework to do and am excited to implement a lot of new copywriting changes based on the advice he provided. I consider myself very lucky to have met a storytelling/copywriting coach who can give such clear and insightful instructions. Thank you so much, you're amazing" -- Michael Cheng, SaaS Founder. 

Book a session with me here: https://app.growthmentor.com/mentors/victor-eduoh

SaaS Content Strategy Design & Product-Led Storytelling Mentor

Growing with Content

I hosted and produced the Growing with Content show exploring how experts grow brands (and their careers) through story-driven content people actually want to read and share with peers. I also doubled as director of the podcast show across audio, video, and newsletter repurposing.

Director & Host

Curt.studio

An offshoot of VEC Studio, the company I founded, Curt helped marketing with designs. Especially lean B2B marketing teams with no dedicated designs. I provided the strategic marketing direction, while the Curt Studio team got all customer-facing marketing assets quickly designed without adding headcount through vetted B2B marketing designers, available 24/7.

Strategic Marketing Advisor

Product Marketing Alliance

Product Marketing Alliance is a collective of passionate product marketing managers committed to driving demand, adoption, and the overall success of their products.

Ambassador, Product Marketing Alliance 

Engage Messaging

I joined Engage.so as Head of Marketing (and Co-founder). During my short time with the startup, I worked with the Founder to build initial product awareness, design self-serve user onboarding flows, handled site-wide copywriting, and directed the design team in implementing design layouts.

Head of Marketing

DigitalSproutNG

I led DigitalSprout's creative thinkers to help forward-thinking companies create data -and growth-driven customer experiences people LOVE and BUY. 

Our philosophy to digital (growth) marketing is simple: if we move hearts, wallets will move, too. And we do this by leveraging the only competitive advantage any business can depend on today: Executing Differentiated Customer Experiences. 

We're on Clutch's 2019 list of the top B2B agencies in Africa, just after eight months of our founding. Basically, DigitalSproutNG is a knit-team of creative & innovative customer experience experts, growth marketers, brand strategists, UX designers, and software developers.

Co-Founder

Wonder (AskWonder.com)

Joined the remote consulting AskWonder team from across the world to deliver 500+ five-star secondary research projects for clients including P&G, We Are Social, PwC, and others. 

My job scope included sourcing for information to complete client queries, writing research briefs, and copy-editing. 

During my time with AskWonder, I graduated from the entry-level stage of Sourcer (one who gathers research info) to Copy-Editor, and Senior Research Analyst, based on reaching a personal work Quality score rating of 4.9/5.

Senior Research Analyst

Bizintelng.com

I developed, implemented and handle the supervision of the Digital Marketing Strategy for the company.

Digital Marketing Strategist (Consultant)

Product-Led Storytelling for Pre-seed to Series A B2B SaaS Founders | Founder, VEC Studio

They call me the Product-Led Storytelling guy. 

I coined the term, Product-Led Storytelling, and developed its battle-tested execution frameworks (ICP StoryScripts and StoryBriefs & Outlines) at VEC Studio, the company I founded.

Through this combined product and content marketing strategy design and story-driven execution approach, my team at VEC Studio has helped SaaS Founders and B2B Marketers to:

— Attract their target ICPs through story-driven content they'd actually read.
— Articulate their product's value and show (not just tell) how it solves problems.
— Drive conversions and build owned audiences of prospective customers.

Today, VEC Studio doesn't just do Product-Led Storytelling. 

We've metamorphosed into a product studio, building AI-powered software that solve the problems we encountered firsthand while running VEC Studio. And I lead these initiatives.

Our first product, Frayma.ai (still in the works), enables GTM teams to frame random ideas & thoughts into strong POVs and contextual, narrative-rich GTM-driving assets. 

Our second product, Laand.me, is built to solve the problems of candidates applying to the roles we posted at VEC Studio in ways that didn't really capture their best experiences. 

In a nutshell, I: 

Craft product-led stories that power GTM motions.
Build products to solve problems I experience first-hand with AI.
Share everything I learn via the Product-Led Storytelling Newsletter

Want to work or collaborate with me?

Shoot me a DM.

I'm hiring an intern. 

First, some context. 

VEC Studio is gradually transitioning into a product studio. With one engineer and AI, we're building solutions to problems we suffered first-hand while running and growing, yeah, VEC Studio. 

Laand is one such products. 

I've been building Laand on the side. 

Think 2–3 hours per day. 

But it just crossed 40 users.

It still feels surreal. 

The feedback so far proves the product is solving a real need, meaning I can commit another 1–2 hours per day to building it further. 

According to one user: 

"I've never thought of applying to jobs like this. No wonder I've not been landing interviews all this while."

That's why I'm hiring an intern to come work hand-in-hand with me.

You'll come out of this internship not just a more strategic B2B SaaS content marketer, but a product storyteller with product marketing manager (PMM) receipts. Because, together, we'd grow Laand through product storytelling.

Just ask people like Ubelejit Dandison, Tamilore Sonaike, Victoria B. Willie, or Jeremiah Ajayi what it means to intern with me. You'll roll up your sleeves and work, yeah. 

But you'll accelerate your career so much doing that. 

Think you're the lucky one? 

Apply in the comments 👇

Victor Eduoh

the Product-Led Storytelling guy | Helping you become a better product marketer and B2B SaaS storyteller.

I have a problem with AI. It’s not about what it gives me. 

It’s about what it is taking away from me.

When I create with AI, I get results. 

A polished draft. 

A clear structure. 

Words that work very well. 

That’s what it does for me.

But it doesn’t do anything to me.

And that’s the real loss I keep pondering.

Every act of creation should transform you. That means it should hurt a little. You should struggle to find the words, fight with the sentences, wrestle with your own mind. That suffering is part of the gift. It shapes you. 

It forces you to dig deeper. It makes you become better.

Think of a blacksmith. The fire doesn’t just shape the metal. It shapes the blacksmith. Every strike of the hammer leaves its mark, not only on the blade but also on the hands that swing it. 

Writing and storytelling is no different.

With AI, I often feel like I am trading that fire for convenience. 

Like trading becoming for simply auto-generating.

Yes, prompt it well and you end up with something good enough to show the world. You may end up prompting better next time. 

But you don’t end up with a transformed, better self. 

And in the long run, that’s the greater loss.

Because life isn’t about what you already are. 

It’s about who you are becoming.

And you can’t truly improve a process you never owned. 

You can’t grow from something you only prompted into existence.

That’s why sometimes I hold back. That’s why sometimes I resist. Because creation should do more than serve me. It should also transform me.



*wrote this to myself; thought someone may like to see*

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