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Hi, I'm the Product-Led Storytelling guy. I coined the term, Product-Led Storytelling, and developed its battle-tested execution frameworks. Through this unique content marketing strategy design and story-driven execution approach, I help SaaS Founders and B2B Marketers to: — Attract their target ICPs through story-driven content they'd actually read. — Articulate their product's value and show (not just tell) how it solves problems. — Drive conversions and build owned audiences of prospective customers. What others have said? A SaaS Founder: "We didn’t have the expertise or time to execute high-quality, story-driven content creation that explains the value our product brought to the table. That’s where VEC Studio came in..." —ANDREW WOO [Founder of HoneyCart] A Brand & Product Growth Leader: "We're happy with how these have progressed - thank you for learning our product in this short timeframe, and we like how these have been woven well into the articles." —AMANDA LIEU [Director of Brand & Product Marketing, SEON] A B2B Marketing Leader: "We used VEC to develop a content strategy for our website and digital channels, and we’ve since had nothing but praise for Victor and his team. We saw a lot of little details that have made a huge difference in how we approach content creation... But more importantly for storytelling and being able to help our prospects and customers better understand the value of our product." —KRISTIN HICKS [Fmr. Strategic Marketing Director, Blackthorn]. Two ways I can help you achieve similar results: 1) Grab the Product-Led Storytelling (PLS) Playbook to learn all you need for using relatable stories to craft resonant content that grow B2B SaaS products. The Playbook is my gift to the business world (and you). It's Free! Download it from my Featured section. 2) Work directly with me (and my VEC Studio team) to strategize and execute Product-Led Storytelling focused on helping your B2B SaaS earn buyers mindshare and drive growth. Like to know how we work? Send me a DM.
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