Ambassador

Aikido Security

•	Driving LinkedIn Target Ads performance with 500% MoM CTR growth
•	Building customer testimonial-based audience lists for targeted marketing
•	Identification of bottom-funnel leads from competing organizations
•       Employing an Agentic GTM Engineer which analyze TAM, conduct account research, and prioritize opportunities to enhance sales & marketing efforts

GTM Automations

willow

‣ Reporting directly to my CEO & co-founder
‣  Driving strategic projects & alignment across revenue teams
‣ Led the complete GTM tool stack, system maintenance & new software implementations
‣ Owned Data Operations & Reporting for Revenue Teams (Weld.app) 
‣ Designed data model to connect marketing, sales, customer success and product to provide actionable business insights for the revenue teams
‣ Automated OKR reporting
‣ Recruiting & Marketing Automations
‣ Expanded Thought Leadership of our BDR profiles within our ICP
‣ Automated company followers with our ICP audience (1512 new followers in 365 days)
‣ Automated webinar performance (100+ new attendees/webinar)
‣ Crafting marketing audiences for re-targetting through outbound email campaigns
‣ Designed Website-visitors-enrichment-to-sales flows
‣ Qualification system for inbound leads & Lead Scoring
‣  ....




Books I loved:
- What a unicorn knows, Matthew May
- Scaling Up, Verne Harnish
- The Model Thinker, Scott Page

Revenue Operations Analyst

‣ Recruited, interviewed & managed a sales team of 5+ awesome people
‣ Designed the onboarding & training fundamentals of the sales team 
‣ Hubspot CRM super admin & workflow automation
‣ Reporting
‣ Ensuring CRM data hygiene & processes for accurate data
‣ Sales meeting routing system
‣ Contact lifecycle and deal stage automations
‣ Syncing financial data to CRM (Chargebee)
‣ CRM Company enrichment (90%+ accuracy)
‣  Outbound sales automations (Tool stack: Linkedin, Sales Nav, Phantombuster, Make, Lemlist, VideoAsk, PostgSQL & BigQuery, RapidApi, ... )
‣  Reduced time spend of the BDR team, with 40%. Zero time lost to prospection, 100% automated
‣  75%+ of revenue comes from outbound motion
‣  AVG 26,86% reply rate on 14.626 emails in 2022
‣  90%+ email found rate
‣ ...
** Designed a creative outreach automation through: printed letter, GPT-personal-info-feeded-personalization, QR code with embedded video personalization (never launched but really stoked to try this out!)

Sales Analyst & Sales Lead

Started as #1 (sales) employee with the next core deliverables:

‣ Identifying & designing ICP
‣ Crafting sales messaging & story
‣ Designed processes & strategies for the most effective use of our CRM (Hubspot)
‣ Making outbound motion successful & designed repeatable processes
‣ All Time Personal BDR Performance: Lead_to_connect: 32%, Connect_to_meeting: 35%, Meeting_showrate: 90%+, generated 1.440.000€ in pipeline revenue/Year


Books I loved:

- GAP Selling, Keenan
- Insight Selling, Mike Schultz
- Cracking the sales management code, Jason Jordan
- Blueprints for a Saas Sales Organisation & The Saas Sales Method for Sales Development Representatives by Winning by Design
- Predictable Revenue by Aaron Ross
- The Challenger Sales by Matthew Dixon
- Hacking Sales by Max Altschuler
- High Performance Habits by Brendon Burchard

Business Development

Georg Oest Mineralölwerk GmbH & Co. KG

Establishing German business brand Oest in BeLux (under Scentic BVBA)
My main goals were to help companies save maintenance on machines and minimizing their environmental emissions.

-Developing a distribution network (B2B & B2G) & GTM
-Account Management
-Marketing
-Stock management/ Logistics (ADR Clearance)
- Participating in & organizing tradeshows

GTM Belgium & Luxembourg

Distri Pond nv

Product Specialist

Viridi Gardens

Sales Project Coordinator

Stijn Dupuis Landscaping

-Sales
-Attending exhibitions
-Team Lead: Planning & organizing, monitoring team performance, managing project deadlines

Sales & Project  Manager

The guy who made a fuss about the lack of processes,
improvements and CRM usage

Yep, that was me.

Instead of just talking about problems, I rolled up my sleeves to solve them—connecting people, data, and tools to create smoother, scalable systems.

That’s how I found my way into the world of data, revenue, and sales operations. 

Now, I build frameworks for predictable growth and lasting impact.

What’s your story?



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‣ Git Profile: https://github.com/wukimidaire

‣ DAO structured companies
(Read: https://www.generalist.com/briefing/dao#what-is-a-dao)

‣ We'll all be agent managers soon: https://blog.tobiaszwingmann.com/p/the-10k-rule-spot-profitable-ai-opportunities-in-seconds

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‣ HubSpot Super Admin
‣ Advanced Business Automations (n8n.io, go check it out)
‣ Data Engineering & Analytics ( Python, Airbyte, SQL & DBT)
‣ Bow-Tie Conversion Optimization
‣ Data Science & Machine Learning
‣ GTM Strategy



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Credo: “Growth is the absence of Inefficiency"

ENTP

During Belgium's first n8n community event this week, the country's biggest tech hub launched something new.

Growth by Design: the latest Wintercircus Ghent Academy program with one mission: accelerate the next generation of successful companies.

Offering the most cutting-edge of what's available today. Building systems that work for you, not against you. 

Teaching what really makes the bottom line tick faster: the n8n automations, tools, mental frameworks, and techniques to enable every team.

We couldn't do this alone. That's why we partnered with the best of what's available today. Best in class tools such as n8n, Winning by Design, the world's leading voice in go-to-market and many more!

Together, we'll teach you the systems and frameworks AI-native companies use, dissect how your company currently is makes money, so you can make more of it. 


7 days. 

7 weeks. 

You can act on each lesson immediately.

The modules:
- Infrastructure & Data Foundations
- Growth Architecture (led by Winning by Design)
- CRM Intelligence & Database Design
- Revenue Intelligence
- AI-Ready Data & Conversation Intelligence
- Content-to-Pipeline Engine
- AI-Native GTM Systems

You'll learn: 
→ Data strategy (what's real) 
→ Growth hacks (what's fast) 
→ Architecture (what lasts)

Belgium deserves world-class GTM. 

This is it.

Learn more: https://lnkd.in/e8NdvSUE

Wondering if this is for you? Reach out to Bruno Vandegehuchte or me.

In the coming weeks, I'll share more behind the scenes so follow along if you are  curious to learn more.
🎪

Speak soon!

Victor De Coster

🏁 n8n meetup @Wintercircus 24-11 || Building AI-Native Organizations || Certified Revenue Architect || RevOps & Data Engineer 🏁

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Victor De Coster's Linkedin Analytics

Performance ScoreVictor De Coster's LinkedIn Performance

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