ACETUM SPA

• Overseeing the successful launch of Mazzetti into Tesco, ASDA, Booths and other grocery retail
• Building the category expansion strategy working in partnership with retailers to drive growth
• More than doubling the size of the Mazzetti brand in the UK in 12 months

Head of Sales & Marketing - UK & France

• Responsible for all aspects of sales & marketing across the UK & Netherlands 
• Responsible for growth strategy & category management
• Building & executing the marketing plan, including trade, PR, media, influencer, events & digital 
• Expertise across both Private Label and Brand
• Distributor, retailer and agency relationship ownership and management

Country Manager - UK & Netherlands

• Responsible for all marketing & category development in Australia & New Zealand
• Responsible for planning and execution of all marketing activities including trade, PR & digital
• Built & implemented a brand strategy and category vision from the ground up 
• Created and executed a mid-term marketing plan
• Responsible for data & insights, reporting on sales performance and identifying growth opportunities
• Responsible for business development and channel expansion 
• Collaborated with buyers to unlock category opportunities 
• Managed key account relationships, both distributor and retailer

Brand Marketing & Category Manager - Mazzetti L'Originale, Australia & New Zealand

Jordans Dorset Ryvita

• Planned and implemented product launches across three brands from business case to launch
• Managed digital platforms from strategic planning phase to implementation
• Developed portfolio strategies and brand blueprints across three brands
• Tracked brand, competitor and market performance across two categories 
• Managed brand budgets for 3 brands 
• Planned and delivered marketing campaigns in store and out-of-home 
• Supported the development of strategy and marketing plans annually
• Worked on major supply chain project, moving WHD, centre from tender process to implementation

Assistant Brand Manager

Digital Marketing Coordinator

Trotters Childrenswear Limited

• Planned & implemented a marketing strategy, both internal and external, for 25th anniversary
• Led a partnership program with sponsors to implement cross-marketing strategies
• Managed social media platforms
• Planned & implemented an acquisition strategy to increase data capture and database size

Marketing Coordinator

Jordans Dorset Ryvita 

• Planned & implemented internal brand relaunch strategy
• Researched, created and presented a new product performance review to a panel 
• Led the copyrighting process for new product descriptions for a website relaunch

Marketing Intern

Havas EHS

•	Developed digital marketing knowledge & skills on CRM and data insight
•	Liaised between clients & strategy teams to meet deadlines & monitor campaign performance

Digital Marketing Intern

Trotters Childrenswear & Accessories

Retail Manager

Accomplished sales and marketing leader with a proven track record of launching and growing brands in grocery retail. I have successfully developed and executed growth strategies across different markets including Australia and the UK, building range and distribution in major retailers. I take a hands on approach, stemming from my upbringing in a family business. 

My expertise spans both Private Label and Brand, and I thrive in dynamic, competitive environments. 

Swimming the English Channel at the age of 15 left me hungry for challenges, reinforcing my drive and determination.

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