von Trapp Family Lodge & Resort

Assistant Reception Manager

Westphal Creative Services

I've enjoyed a variety of long-term and short-term freelance clients in my career. Small, medium, corporate, start-ups, etc. have all been taken on at different times. The Spa ~ Los Gatos, Warwick Schiller Performance Horsemanship, Regale Winery and Vineyards, KLA-Tencor (now KLA), National Life Group, and Womens Care for Life are a few of the more notable. 

Design, marketing, branding, commercial photography - I'm trusted to produce compelling material that speaks clearly to targeted audiences. Established firms rely on me to create fresh, professional pieces while integrating their current identity parameters.

Primary

The Spa - Los Gatos

Developed and executed comprehensive marketing strategies that contributed to an annual revenue of over $2.7 million at a high-traffic spa; spearheaded the award-winning April in Paris promotion, recognized by Day Spa Magazine. 
- Created, designed, and managed all marketing collateral, in-house signage, website content, and promotional campaigns aimed at increasing client retention and attraction. 
- Facilitated coordination and execution of special events, enhancing community engagement and brand visibility. 
- Cultivated a culture of teamwork and communication among a diverse staff of over 50 employees.

Marketing Manager & Creative Director

Manage client interactions, bookings, checking out, staff scheduling and over sight of The Spa. Responsibilities also included staff training, end-of-day bookkeeping and closing down the business.

Manager on Duty Front Desk Lead

Road Scholar

- Managed high-profile marketing projects through collaboration with creative and operational teams, meeting branding needs and staying within budget. 
- Implemented project tracking mechanisms, ensuring timely delivery and adherence to quality standards.

Manager, Marketing Initiatives

Fuel Medical Group

Guided healthcare marketing initiatives across the southeast territory, driving revenue growth through strategic planning and execution. 
- Collaborated with medical staff to design effective marketing collateral that adheres to brand standards.

Account Manager

Robert Half

Executed graphic design projects for multiple divisions, contributing to national ad campaigns and promotional efforts, all while managing large-scale project schedules.

Senior Designer/Project Manager

I am a results-driven professional with over 15 years in the spa and wellness industry, specializing in marketing, customer service, and team/program management.

In my free time, I enjoy travel, hiking, biking, and practicing yoga. I love exploring nature with my dogs and appreciate the arts, always seeking out new creative expressions. I believe that well-being and creativity enrich both personal and professional life.

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