Victoria Russell's Linkedin Analytics

My purpose is to genuinely empower business owners to build resilient, thriving ventures. As Director of Aplin Accountancy Ltd, I lead our firm in providing comprehensive financial solutions for experienced B2B and SaaS limited companies. We offer the clarity, insights, and proactive guidance needed for sustainable growth, meticulous tax planning, and robust financial management that genuinely goes beyond the numbers. Our aim is to help you build a solid financial future. My leadership ensures Aplin Accountancy Ltd operates with a deep understanding of the unique challenges and opportunities faced by growing businesses, particularly those with micro-teams. Formerly VJR Business Support, our firm has evolved to offer tailored financial expertise that empowers your success. This includes meticulous year-end reporting, strategic corporation tax planning, insightful cash flow analysis, and forward-thinking business forecasting – all designed to free you to focus on your core operations and innovation. This client-centric approach is enriched by my experience as a Business Mentor, where I guide entrepreneurs in navigating their unique paths to success. My passion for neurodiversity and inclusion ensures I champion truly supportive, clear, and empathetic financial relationships, helping every business owner thrive by leveraging their individual strengths. Beyond my work leading Aplin Accountancy, I also host 'The Friday Cuppa Podcast': Join me where we discover the stories behind success. We share insightful conversations over a cuppa every other Friday with entrepreneurs, changemakers, and community leaders, exploring their passions, journeys, and the lessons they've learned along the way. Discover the drive behind their achievements and gain valuable insights to fuel your own. Additionally, I contribute my time part-time as a Program Manager at Cherwell Collective CIC, reflecting my personal commitment to sustainability and building stronger, more connected communities.