Victoria Sullivan's Linkedin Analytics

I'm a performance marketer passionate about using paid social to drive real business outcomes. With deep experience across all social platforms, I’ve helped scale ecomm brands, generate qualified leads for service-based businesses, and tested creative that converts. At ADM, I lead paid social strategy for clients in the ecomm and digital health space, collaborating cross-functionally with creative and search teams to deliver full-funnel results. I thrive in fast-paced environments, especially where data and creativity intersect. Beyond my technical abilities, I take immense pride in my role as a relationship builder and team leader. I believe in the power of meaningful connections, within the team I lead, with the clients we manage accounts for, and across the industry to foster continued growth. My interpersonal skills have enabled me to build strong partnerships with clients, develop relationships with creative minds, and collaborate with other media buyers in the industry. By fostering open lines of communication and valuing diverse perspectives, I have consistently nurtured an environment of open feedback and continued education within my team. As a leader, I understand the importance of team members feeling valued, motivated, and driven to exceed expectations and strive to provide the right environment for them each day.