Victoria Sullivan's Linkedin Analytics

Experienced Paid Social Director with a proven track record of success in the dynamic marketing and advertising industry. My platform proficiency spans the entire Meta ecosystem, TikTok, Pinterest, LinkedIn, and Yelp. Throughout my career, I've worked across campaigns for businesses at the local, national, and global level to drive results spanning objectives like lead generation, purchase conversions, brand awareness, and more. With a keen eye for creative, I've always taken an elevated interest in the creative element of paid social advertising. Crafting comprehensive creative briefs, curating talent for production endeavors, and actively participating in shoots have all become integral components of my strategic toolkit. These practices have consistently fueled explosive paid social successes, breathing life into brands' digital presence. Beyond my technical abilities, I take immense pride in my dual role as a relationship builder and leader. I believe in the power of meaningful connections, within the team I lead, with the clients we manage accounts for, and across the industry to foster continued growth. My interpersonal skills have enabled me to build strong partnerships with clients, develop relationships with creative minds, and collaborate with other media buyers in the industry. By fostering open lines of communication and valuing diverse perspectives, I have consistently nurtured an environment of open feedback and continued education within my team. As a leader, I understand the importance of team members feeling valued, motivated, and driven to exceed expectations and strive to provide the right environment for them each day.