Alamo Dog Obedience Club

Aligned responsive website design with business goals: 
- Determined areas needing improvement with heuristic evaluation and website usability audit.
- Validated product-market fit with market research and competitive analysis.
- Synthesized and presented data to team and stakeholders to inform design decisions.
- Conducted usability testing to identify areas of difficulty or confusion.

Freelance UX Researcher

Musical Arts Center of San Antonio

I give private piano lessons to students ages 3 - Adult. 
- Increased student retention and engagement by developing adaptive teaching curriculums for students with learning differences.
- Reduced billing errors over 50% by leading re-evaluation and implementation of new operating procedures. 
- Increased student engagement and retention by creating unique learning games to facilitate teaching children with learning differences.
- Educated colleagues on adaptive teaching methods by leading workshops to present research data on learning disabilities.

Pedagogue

E.H. Wealth Management

Collaborated with a small team to create a custom marketing strategy
for the MyAdvisor financial program including:
- Created new branding assets for MyAdvisor financial program.
- Designed a custom sales funnel including landing pages.
- Built awareness for MyAdvisor program by creating custom social media content.

UX Research Consultant

The University of Texas at San Antonio

- Deliver a range of teaching and assessment activities including tutorials directed towards the delivery of subjects at the undergraduate level
- Apply departmental processes related to peer advising/mentoring
- Involved in the development of new material for department courses
- Contribute to the development of appropriate teaching materials to ensure content and methods of delivery meet learning objectives
- Participate in the assessment process using a variety of methods and techniques and provide effective, timely, and appropriate feedback to students to support their learning
- Supervise practical work advising on skills methods and techniques to assist the transfer of knowledge
- Taught group piano classes to undergraduate music students
- Increased student learning by developing lesson curriculums
- Evaluated student learning by administering assessments and exams.

Graduate Teaching Assistant

Contributed to studies for publication by:
- Conducting literature reviews
- Contributing to data entry 
- Collecting data for research studies

Research Associate

UTHSCSA

Contributed to published studies by: 
- Completing statistical analysis of brain imaging data
- Collecting data for motor learning studies
- Conducting literature reviews 
- Contributing to an international database of brain imaging studies
- Contributing to publications by conducting literature reviews & coding data

Victoria Folks Private Piano Studio

- Increased student learning by developing custom teaching curriculum. 
- Showcased student achievements by planning and executing events for student performances.
- Increased student engagement and enrollment by developing adaptive teaching framework for students with special needs.

Piano Instructor

Montessori School of San Antonio

- Increased student learning by teaching 1:1 lessons to students ages 5+
- Showcased student achievements by planning and executing events for student performances

I'm Victoria, a curious and data-driven UX Researcher with 15 years of experience in psychology, education, and research. As a UX researcher, I love designing research methods that help me to empathize with people and uncover what's most important. I am enjoying my role in helping make experiences more engaging, effective and enjoyable.

#uxresearcher #uxresearch #userresearch #usabilitytesting

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