Efes Moldova 

Leading the process of bringing to market a digital product for a classic physical product focused company.

Senior Product Manager

US Energy Solutions INC

Product Manager

Felicia

Leading a completely new sales channel for the company. In this role I have managed to:
– Deploy the website on eCommerce platform to a fully functional state in collaboration with IT;
– Directly hire and manage a full stack of sales & operations team including Help line operators (3), phone/chat sales operators (5), logistics team (3),  sales/operations manager;
– Develop a sales compensation system based on performance KPI’s;
– Implement a new CRM (Bitrix24), in collaboration with IT and train the staff to operate it;
– Make the website the leading online pharma platform in the country (according to alexa.com);
– Start work on a mobile app with an external supplier.

Director of online sales

Founding member of the Marketing department in the organization. Over three years I’ve built a full stack marketing team. I’ve managed to:
– Build a team of 14 to cover pharma, cosmetics and optics in Classic marketing, PR, Social media, other Online advertising;
– Develop a communication platform to base all out messages and actions on;
– Develop and successfully launched the first loyalty program in pharma industry in the country;
– Launch the company’s first image campaigns and brought the level of awareness to 99% of population and preferred brand for 25% of population.

Director Of Marketing And Community Relations

Moldtelecom

Leading the comms in larger Marketing department, reporting to Marketing Director. Among other things I have:
– Lead the restyling of the brand from a 70’s look to a contemporary one;
– Dramatically raised te quality of the advertising materials (design, print, conciseness);
– Hire a professional advertising agency (Ogilvy Moldova) to produse a series of high profile communication campaigns.

Communications Manager

Monocrom

Set up all operations for a video production startup. Achievements:
– Recruited all staff (3D specialists, designers, motion animators);
– Designed the pipeline of projects productions;
– Launched a very successful YouTube project that is still ongoing (7 years, 446 episodes);
– Produced campaigns for global brands such as Orange (Postpaid, PrePay).

Director Of Operations

Publicis Moldova

Overseeing all accounts and projects, business development, reporting to CEO, preparing reports for central office in Paris.
– Recruited all staff of account managers (many of them are still employed till this day);
– Designed and described internal processes;
– Managed to attract a few key clients which allowed the agency to develop at that stage.

Clients Director

Orange Moldova

Leading the communication department into a new era under Orange brand. In 2007 formerly known as VOXTEL the company was acquired and rebranded to Orange which totally changed the way we have been approaching communication. I have been:
– Ensuring that Orange Communication guidelines are respected in all communication:
– Collaborated with central office in Paris on adapting global campaigns in Moldova;
– Coordinating all comms. with Publicis central in Paris;

Advertising Manager

Passionate about technology, music, cars, design & architecture.
Professional use of both Windows and MacOS based PCs. Heavy usage of various online platforms.

• Extensive use of AI powered platforms: ChatGPT, Midjourney, copy.ai, DALL-E, etc.
• Adobe apps (Photoshop, Illustrator etc.)
• Any CRM & project management apps
• All Microsoft, Apple & Google online apps
• Website building, HTML, Wordpress

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