Trelleborg Sealing Solutions

Pricing Excellence Manager

Sears Holdings Corporation

•	Developed own brand to competitive brand network for appliances, optimizing promotional prices for seasonal period using brand and cross-elasticity models, resulting in an overall margin impact of $12.8 MM, estimated
•	Managing neural network pricing approach to price SKUs by category, location, and forecast, which includes hyper locale price positioning, to improve sears bottom line growth by 200 BPS over sales
•	Created End-to-End profitability model based on total cost of ownership TCO for products & Services for each SKU, 300,000 SKUs overall
•	Worked on clearance and inventory blow-out pricing for seasonal items across all Sears and Kmart formats, improving assortment productivity by 100 BPS at season close
•	Analyzed accessories sales performance across United States and identified margin improvement opportunity in                      accessories category, $700,000 top-line growth
•	Lead analytics team to model SKU KVI for online digital marketing Ads, improving e-commerce zone based sales and SKU AD productivity by 280 BPS YoY 
•	Worked closely with merchandising team on business unit alignment on price testing, event planning & forecasting, and everyday price execution
•	Conducted trainings and best practices on Tableau and R for measurement standardization across different Business Units

Strategy and Pricing Manager

•	Developed account based pricing for 70K customers and deployed one pricing strategy across five selling channels, E-commerce (searscommercial.com), Sales account management, contact center, and catalog price list
•	Integrated Lead forensics, CPQ, and Sears Commercial e-commerce platform to enable guided selling, increasing lead to conversion rate by 28% and profitability by 300 BPS
•	Implemented item category profile for shipment services at customer experience center, providing $2.3 million in annual cost savings
•	Developed and implemented new (D&I) delivery and installation service strategy for top appliance brands including Kenmore, Whirlpool, LG and many more, increasing D&I BOP by $1.6 million 
•	Developed inventory & fulfillment based pricing approach for sears commercial BU; streamlined quote to contract process for $70 MM business in Salesforce CPQ and SAP integration
•	Co-ordinated several e-mail campaign initiatives to increase sales performance and project managed several profitability strategic initiatives from formulation, execution, and measurement
•	Developed and Monitored performance management tableau daily reports for Sears Commercial national districts, large account GL performance, which helped to monitor and prescribe profitability, order and delivery status for customers

Business Operations Manager

Skills

Pricing: Subscription pricing, Contract pricing, Perceived Value Pricing, Seasonal pricing, Image Pricing, Every day great price & promotions, Holiday pricing, Offer Management, Coupon stacking strategy, seasonal coupon distribution and impact measurement, competitive bench-marking, customer portfolio tier management, and promotions planning 
Modelling: Business and financial modelling, revenue and inventory forecasting, cross-channel price management and margin maximization  
Customer Analytics: Customer segmentation and tier management, spend behavior analysis, customer portfolio management
Statistical Modelling: Linear Regression, Logistic Regression, Random Forest, Decision Tree, Ensemble Modeling, and Time series analysis, elasticity/price sensitivity modelling, econometric analysis, and clustering 
Analytical Tools: SAS (Coding and Reporting), BI Micro strategy (User), Tableau (Coding and Reporting), R (Coding and Reporting), Advanced Excel (VB coding)
Microsoft Tools: Excel (Coding and Reporting), SQL Server Management Studio (Coding and Reporting), 
Enterprise Tools: SAP ABAP, SAP CRM, Salesforce (Pardot & CPQ), IBM Cognos (Coding and Reporting), QlikView(Coding and Reporting), Hubble (Coding and Reporting)

Functional Experience

Developed pricing model strategy for Sears Commercial (B2B) division to increase business operating profit by $5.1 MM

Performed A/B testing & two-way sensitivity analysis and identified margin improvement opportunity in accessories category, $700,000 top-line growth 

Evaluated price elasticity for Kenmore products and provided pricing analytics to merchandising teams and benchmarked with B2C dynamic pricing

Corporate Strategy Intern

4GMAT GMAT Classes

Designed and implemented marketing campaigns, which increased total enrollments by about 130% between Sep 2012 and May 2013. 
 
Chaired content development team for revised GRE test module and managed the milestones for roll-out of materials

Facilitator

Deloitte Consulting

•	Managed RFPs and developed resource allocation framework for S&OP and utility clients in North American region
•	Spearheaded SAP re-usability tool for downstream oil and gas industry in Canada region, cutting down technology ERP  implementation time by more than 27% and cost by $ 3.3 million on a $ 12 million project scale
•	Led medium-scale ERP implementation for an energy sector client in USA, from business blue print phase to project sign-off phase; developed roll-out plans to 40+ business managers, reducing implementation cost by 11%
•	Improved customer relationships by formulating business process framework in key performance measures of benchmarking service against competitors, increasing first call resolution by 30% and reducing average call length by over 57% 
•	Mentored professional development of over 120 new campus hires and developed training modules as a part of the Deloitte campus to corporate training program

Consultant

Identified business requirements for ERP implementation across 24 manufacturing plants in 3 countries through discussions with stakeholders. 

Created functional and technical specifications in SAP for MRP (material requirements planning) and MM (Material Management) business processes to ensure smooth roll out resulting in 18% productivity enhancement in lean manufacturing process

Recommended increase in operational efficiency by 20% using Advance Metering Infrastructure to US Utility Major after analyzing its operational and device installation processes

Prepared project management documents and business process documents including Project 
Execution Plan, Offshore work plan, Management of Change Procedure for integrating logistics process of $36M oil and gas project in Canada and China accomplished project milestone before time

Business Technology Analyst

Vyakhya

Assessed and Identified the challenges faced by students on an individual basis, and generated a short term career plan that embraced both personal and professional goals of the student

Established a sustainable revenue model through alumni coaching program for high school student education and achieved 18% year on year growth, on an average, in terms of revenue generated

Founder

Siemens

Designed simulation model for multinational automobile manufacturer`s production logistics in India and optimized their MRP (material requirements planning) configuration to reduce investment risks through early Proof of Concept (POC)

Presented recommendations for reducing lead time and cycle time variations by analyzing the impact of production variations to optimize inventory, throughput time, and queue time

Intern

Vignesh is a pricing executive at Trelleborg sealing solutions. He has years of experience in B2C, CPG, and B2B pricing and program management.  Interested in Pricing, customer insights, business model transformation, product marketing, and digital transformation.

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