Vignesh Lokanathan's Linkedin Analytics

I am an adept Data Analytics professional, driven by the art of deciphering insights from data and translating them into strategic business advancements. Equipped with a Master's degree in Analytics from Singapore Management University, my journey has been an immersive fusion of business acumen and analytical finesse. My expertise, honed over a decade, spans diverse sectors, from automotive and banking to pharmaceuticals and hospitality. My fascination with Data Analytics ignited during my tenure at an education services company, where I harnessed analytics to predict student enrollment patterns. This pivotal experience propelled me to augment my business background with advanced analytics skills, leading to my pursuit of the Master's in Business Analytics program at Singapore Management University. With a deep-rooted foundation in digital analytics spanning strategy, implementation, and reporting, my professional voyage culminates in my current role as an Experimentation Lead. This journey through the digital landscape has been a natural progression, driven by my unceasing curiosity and thirst for innovation. The realm of digital psychology particularly captivated my interest, igniting my fervour for experimentation and its transformative potential. A dedicated continuous learner, I have completed over 80 online and offline courses in the past six years, including a comprehensive mini-degree in Conversion Rate Optimization (CRO). My Certified Scrum Master qualification empowers me to navigate transformative journeys seamlessly, a skill indispensable in the initiation of experimentation endeavours—a common prerequisite across industries. Beyond the realm of analytics, I relish cherished moments with my family. Your interest in my profile is truly appreciated. Should my expertise resonate with your needs, I am more than willing to contribute to your endeavours. Here's to a future shaped by data-informed business decisions.