Viktor Popov's Linkedin Analytics

Accomplished Chief Marketing Officer (CMO) with over 13 years of experience in the financial sector, specializing in fintech, banking, forex, and micro-finance. Proven success in launching and scaling micro-finance startups in Asian markets, demonstrating a deep understanding of market entry, expansion strategies, and B2C marketing. Expert in developing and implementing global marketing strategies for sustainable growth, leveraging data analytics to maximize performance and ROI. Skilled in digital marketing, including paid advertising, social media marketing, email marketing, and SEO. Track record of effectively managing substantial annual marketing budgets, ensuring efficient resource allocation to meet organizational objectives. Proven leadership in building, training, and managing international marketing teams, fostering productivity and success across diverse cultures and countries. Possesses robust analytical abilities, leveraging both internal and external systems to drive data-informed decision-making. Combines strong organizational and creative skills with a passion for mentoring and developing talent, resulting in high-performing marketing teams.