Vincent Lusardi

Content and experience build modern brands. How do I know? My process as CCO & CDO of Catch Co made 130k Instagram followers in 10 months. Here is how I can help:

Consulting services include: 

• Brand and creative discovery framework: Find your brand's uncommon demonstrator and determine what deliverables make the most impact

• Content framework: Develop strategy for cross-pollination to maximize omnichannel presence

• Pitch deck design
 
• Creative team hiring: content creators, writers, designers, photographers, and film

• Creative team mentorship

• Brand consultation: positioning, identity, voice

• E-commerce / Lead-generation user experience analysis and implementation

• Onsite experiential strategy and implementation  

• Retail / Experiential strategy and implementation  

• Campaign creative planning and implementation

• DTC and Retail packaging strategy and implementation

• Executive Coaching

Brand Development Advisor

Everest

The independent outdoor marketplace with a mission to help people thrive outside.

- Product Revamp: Complete marketplace redesign with a rebuilt front-end (core vitals from 10 to at launch 82 Mobile / 92 Desktop), road map planning, visual merchandise strategy and research and implementation of Klevu AI search engine returning contextualized, seasonal, and paired results for ubiquitous outdoor catalog. Launch wins: Revenue: +158.6%, Completed Orders: +141.2%, Goal Conversion: +347.83%, Users Growth: +87.2%, User Retention: +93.33% 

- Brand Positioning: From beta site research, segmentation, and user interviews, created sticky brand position and redesigned brand visual language crafted to the independent passion economy to serve all outdoors with a focus on mental health

- Hero Private Label Product: Crafted private label brand that delivered record low CPC onsite (316.67% lower CPC than the Instagram CPC average) and Instagram follower growth of +293% in 1 month

- Beachhead Segmentation: Crafted 5 core data-driven personas and process to map overlapping categories for critical data-bucketing 

- Social Content System: Developed scalable owned content system that builds algorithmic overlapping category relationships, highlights: Instagram, doubled social follower growth on main account, (Fall 2023:) total reach +495% MoM and profile activity +713% MoM / Viral organic Tweet 412k impressions / +25.6k YouTube Reels views in 1 month with overall YoY result of 900% follower increase

- Influencer Building: Crafted influencer onboarding strategy, with redesigned packaging and collaborative apparel with community-building results such as moving demographic into younger 25-34 and 35-44 age ranges (both onsite and social)

- Building Partner & Creator Multiplier Relationships: Led in pitches that developed partner relations accessing +100,000 impressions

Chief Experience Officer (CXO)

Ad Club Colorado

Focused on serving and nurturing Colorado's Adverting community through building engagement on social. Developed content strategy on 1-1 engagement and contextualization to platforms. Notable organization wins:

• IDed underperforming channels and refocused energy on growing LinkedIn and Instagram communities so that the org could reach new members and engage current members 

• Impressions: LinkedIn First 30 Days: +6% / Last 30 Days: +412% | Instagram First 30 Days: +8,126% (Reach +5,011%) / Last 30 Days: +538% (Reach +603%)

• Followers: LinkedIn: First 30 Days:+246% / Last 30 Days: +907% | Instagram First 30 Days: +1.2% / Last 30 Days: +3.7%

• Additional: LinkedIn Engagement: Last 30 Days: +840% | Instagram Engagement: Last 30 Days: +675% (Reels interactions +1,500%)

Board Member | Social

• Team developed 3 new programs for partners

• Designed outreach framework

• Building awareness of community and relationships with partners

Board Member | Sponsorship

Catch Co.

CCO of Catch Co. | Mystery Tackle Box Subscription DTC - over 5M boxes shipped | Shop Karl's member-focused E-Commerce

• Mentored teams of copywriters, designers, and videographers. Coordinated with external agencies & managed freelance resources

• Unified content strategy system across 8 social profiles & Facebook group (700k+ followers combined. 2019 saw one social profile grow 130k followers in 10 months, 90k TikTok followers in 7 months) blog (36% user growth YOY 2019-2020, 12-18 blog posts per month). 300%+ organic traffic growth in 2019 

• Built project management process, including editorial calendar covering e-Commerce product detail page 60-80 descriptions & 5 subscriptions in-box magazines per month 

• Designed & nurtured the strategy 8 private label brands & 3 influencer collaboration brands (20+ products for Googan Squad)

• Designed 5 retail collaboration projects with Dick's Sporting Goods (DSG) & Walmart 

• #1 & #2 Fishing Retail Skus at DSG & Walmart in 2020 & 2021 

• Retail POP experience design at 6 major retailers

• Led and designed onsite product launch experiences resulting in 56% higher conversion 

• Projects featured in Field & Stream, AdWeek, CNN, New York Times & listed in Newsweek’s 2020, 2022 Best Online Shops in outdoors

Chief Creative Officer (CCO)

• Built team of copywriters, designers, and videographers

• Developed and managed content strategy across 8 social profiles (700k+ followers combined)

• Designed & nurtured 7 private label brands
 
• Owned user experience across direct-to-consumer subscription and eCommerce sites

Chief Design Officer

Leading the visual experience for an awesome subscription startup that provides a monthly box of top-quality fishing baits and outdoor products

Focus: Branding Design | Packaging Design | Advertising / Promotional Design (online & offline) | User Interface Design (UI)

Design Director Consultant

Notable Projects:
• Design Director for Catch Co.
• Senior Art Direction / UI Design for MysteryTackleBox.com
• Senior Experience Designer (UX, UI, Art Direction) for LuckyVitamin.com e-commerce site
• Senior Art Direction / UI Design for CraftJack.com (lead generation)
• Lead Designer for the National Go Red For Women Campaign
• Senior Art Direction / UI Design for Gamefools.com
• Art Director for Edelman
• Art Director for major Pharmaceutical Advertisement
• Art Director / Lead Designer for B2B Newspaper’s Ad Department
• Art Director for The American Petroleum Institute’s TV & Print Campaigns
• Art Director for BP Alternative Energy Print Campaigns (PR)
• Digital ads for Leading Hotels of the World
• Designed 2 social apps
• Design for Native Brain educational app

Digital Design Consultant 

LuckyVitamin

E-Commerce site focusing on nutrition and well-being

• UI/UX leadership for GNC Acquisition (2011) and later during TSG Consumer Partners (thinkThin, Vitaminwater) investment (2017)

• Lead UX & UI Designer: lead 2 major site designs, product research, low/high fidelity prototyping, user testing (in-person and remote), layout and design system development for adaptive environment

•  Quality Assurance (QA): Working with both front-end and back-end Developers to make sure the look / feel, interactions and behavior matched and preformed as expected

• Visual Design: Produced digital promo campaigns including landing pages, email and animated banner ads

Senior Experience Consultant (UX, UI, Art Direction)

CraftJack

Home improvement lead generation. Acquired by IAC's HomeAdvisor in 2012.

• Art Direction, UX & UI design for 5 home improvement lead generation sites
• UX & UI design for CraftJack's lead management web app
• Designed & nurtured for the CraftJack brand identity

Co-Founder & Senior Digital Art Director

Tribe9 Interactive

Led the design in multiple startups and brands. Industries include heavy work lead generation and ecommerce.

Senior Digital Art Director

Maven Concepts

Web design and development firm. Worked on a range of industry projects including social networks, real estate and ecommerce.

Interactive Art Director

With a track record that includes creative ventures in co-founding home improvement lead gen leader CraftJack, steering UX e-commerce at LuckyVitamin, and redefining outdoor social retail success with Catch Co., I’m Vince, now dedicated to the evolving active lifestyle creator economy.

Industry experience:
- Outdoor
- Sporting goods
- Fishing
- Fitness
- Vitamins & Nutrition
- Home Improvement
- Lead generation 
- Direct-to-consumer
- E-Commerce 
- Marketplace
- Experiential Retail
- Packaging Design
- Brand strategy & experience 
- Campaign strategy
- Content strategy
- Presentation design

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