Superprof

Offresasaisir

Founder of Offresasaisir.fr, a community website with over 200k monthly visitors where people help each other save money. We work with over 1,000 brands including Amazon, Cdiscount, Fnac, Darty, ASOS and many more!

CEO & Co-Founder

Malt

Malt is the leading freelance consulting marketplace that helps businesses find and hire top-notch freelancers for their projects. A few figures: +700,000 freelancers, +70,000 clients, +600 employees from 44 different nationalities.

Manage a 15+ growth team focused on Field Marketing, Demand Generation, Website / CRO and Marketing Ops across 5+ countries (DE, UK, FR, ES and BENELUX)

VP Growth

ManoMano

ManoMano is the European marketplace leader in online DIY, Home and Garden.
Key figures: 10M+ products, 8M+ customers, 50M+ monthly visits. Valued at $2.6Bn (2021).

Managed a 25+ Growth team focused on performance based acquisition, B2B lead generation, outbound, SEO, CRM automation, ASO, content marketing and loyalty across 5 countries (DE, UK, FR, ES and IT).

VP Growth & Digital Marketing

Head Of Digital Marketing

Travel Nation

9 months RTW trip (16 countries) with a 1 year old baby. Itinerary : Jordan > Egypt > Dubai > India > Hong Kong > Cambodia > Thailand > Singapore > Bali > Australia > New Zealand > Japan > Hawai > USA > Canada > Costa Rica

Around The World Trip (9 months) 🌎✈

Cdiscount

Cdiscount is the #2 ecommerce website in France (behind Amazon) with a turnover of 3,3 billion € (2017). Key figures: 40M+ product, 30M+ organic monthly visits (~ 55% of Cdiscount overall traffic and 40% of its total revenue).

Trained and managed a cross-functional SEO feature team of 15 people. Won the 2017 SEMY Awards of the best French SEO progression.

Results: YoY SEO Traffic Growth: + 6% (2017) + 5% (2018)

Head of SEO

ESCEN Ecole Supérieure de Commerce et d'Economie Numérique

CRO & Growth Hacking Teacher

iGraal

Graal is Europe's leading cashback and coupon platform, boasting a community of over 12 million members, partnerships with 4,000 online retailers, and attracting over 4 million monthly visitors. The company was acquired by M6 in 2017 and subsequent acquisition by Global Saving Group in 2019 at a valuation of €135 million.

Permanent member of the Company Executive Management Committee.

Recruited, trained and managed a team of 8+ people dedicated to all digital growth levers: Paid Acquisition, SEO, Partnerships, Emailing, Display, B2B, Influence Marketing and Content Marketing.

Bootstrapped and executed new growth strategies, including white label partnerships with leading French newspapers (01net, Le Figaro, BFMTV), innovative partners' checkout page monetization, and strategic collaborations with influential YouTubers.

Results: acquired 1M+ active (and profitable with a CAC payback < 9 months) customers and reached > 1,5M€ of SEO ARR.

Head of Acquisition & Growth

Dassault Systèmes

EMEA Marketing Project Manager

Passionate Marketing & Growth Expert with a strong entrepreneurial and data-driven mindset. 15 years in digital marketing and business strategy in fast-paced environments from successful startups & scaleup to big leading software and marketplaces.

Areas of expertise include:
• Business unit P&L responsibility
• Enterprise-wide transformations to build high performing cross-functional agile teams
• Growth Marketing: SEO, paid search, CRM, automation, social ads, influence, remarketing & content marketing
• Customer loyalty: reach & data collect strategies, LTV based segmentation, transition matrix & multi-channel activation

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