Confidential

Start-Up Advisor

Land On Top

Fractional Chief Marketing Officer for Landontop.io, consulting on leading recruiter's brand development in Gaming, AI, Compliance, FinTech, Blockchain, Product, and Web3.

Www.cryptorecruiters.io

Fractional CMO

Gaxos.AI

As Vice President of Marketing for the startup Gaxos AI (Previously known as The NFT Gaming Company, Inc), I combined strategic marketing with creative direction and business strategy, to boost the company's success in Web3 gaming. As hire #2, I played a key role in taking the company public on the NASDAQ and establishing our presence in the NFT gaming space.

•Led the go-to-market (GMT), marketing campaigns, and acquisition strategy for "Gaxos," a multi-genre, Web 3.0 platform with 15+ owned and operated titles, utilizing NFT game avatars.
•Collaborated closely with the C-suite to navigate SEC scrutiny, making us the first NFT gaming platform to go public on the NASDAQ [NFTG].
•Marketing strategy across social media marketing, copywriting, and online marketing. 
•Directed creative efforts, crafting narratives and experiences across various game genres, including puzzles, escape rooms, platformers, combat, FPS, tower defense, PVP, and PVE.
•Applied creative writing to narratives, game design documents (GDD), and business requirement documents (BRD) and creative briefs for globally distributed game developers, game economists, and artists. (Argentina, Romania, Ukraine, UK)
•Chose and directed PR agency. Built media kits and executed PR strategies.
•Navigated Web3 and NFT perception, implementing strategic thinking to shape the company's public image, managing public relations and shift user sentiment during “crypto winter.” 
•Hands-on marketing communications including web design (Webflow, WordPress), UX, and monetization.
•Demonstrated expertise in social media management, marketing campaign management and multimedia content management to resonate with the gaming community via game play trailers and corporate video.
•Wrote scripts and cast voiceover performers.
•Drove product marketing with a unique value proposition and position for each game title based on data-driven forecasts of genre revenue.

Vice President Marketing

iGames, Inc.

As Vice President of Marketing for the start-up, PlayOn Game Marketing, I orchestrated the iGames brand spin-off of a global, full-service marketing agency focused on growing engagement between gamers, brands, influencers, manufacturers of gear and peripherals, as well as game publishers, developers, and studios. Using data-driven product marketing and comprehensive market research, my efforts spanned online marketing, brand management, and cross-functional team leadership.

•Crafted and executed a data-driven Go-To-Market (GTM) strategy.
•Led product development, emphasizing data-driven insights and A/B testing for the Acclaim influencer marketing platform, a custom, proprietary Influencer program that was more than just a directory, it's was an end-to-end solution that matched ideal size of influencers, audience demographics, and channel metrics. 
•Also product managed the launch of the Game Watch analytics tool providing unique insights of player and engagement insights as well as aggregations of industry trends and metrics. 
•Directed marketing communications, employing online marketing techniques to engage 2+ million gamers in branded communities for clients like Intel, HP, Lenovo, Steel Series, Crucial, and Alienware.
•Demonstrated expertise in market research, analytics, and product management to refine brand positioning and customer engagement.
•Managed brand development and customer relationship management (CRM), optimizing lead generation and new business development.
•Fostered cross-functional team leadership to drive successful initiatives and product launches.

Vice President Marketing Strategy

Antioch University Seattle

At Antioch University, I played a multifaceted role, combining my expertise in adult education, journalism and marketing communications to drive measurable change and growth in a dynamic private institution.

Teaching Excellence:
•As an adjunct professor, I developed and instructed courses in research, copywriting, media writing, scriptwriting, and professional writing. My pedagogy focused on fostering critical thinking, public speaking, leadership, and edtech proficiency among working professionals.
•Wrote individual performance improvement programs and outcomes assessments to ensure competency-based learning, empowering students to advance their careers.
•Topics included podcasting, media writing, research, persuasive writing, copywriting, professional writing, scriptwriting, and other communications.

Curriculum Innovation:
•Actively designed curriculum, infusing instructional design, design thinking and user experience principles to enhance acquisition, engagement, student retention, and learner satisfaction.
•Advocated for lifelong learning, aligning courses with Antioch's commitment to nonsectarian, co-educational pathways to innovation and progress.

Marketing Communications Expertise:
•As a marketing communications consultant, I crafted compelling acquisition content for the university's website, course catalogs, and editorials.
•Leveraged storytelling to highlight Antioch's legacy and commitment to a socially just world, aligning with its founding principles and commitment to diversity, equity, and inclusion.

Alumni Engagement:
•Served as the feature writer for "Journeys," Antioch's full-color print alumni magazine, sharing impactful stories of alumni achievements and contributions.

My triple role at Antioch University allowed me to bridge academia, journalism, and marketing, propelling the institution's mission of fostering a socially just world through education while also ensuring the highest standards of learner satisfaction and success.

Adjunct Professor

AtmosFX

As Marketing Program Manager at AtmosFX, I orchestrated a comprehensive online presence revamp, optimized eCommerce marketing, and played a pivotal role in B2B marketing and public relations efforts. This resulted in substantial cost savings, doubled YouTube subscriptions, increased newsletter and blog subscriptions, and enhanced consumer engagement in the digital decorations market.

•Managed hands-on copywriting and YouTube channel content creation, focusing on driving B2C and B2B sales through content marketing.
•Wrote and/or edited hundreds of SEO driven blogs.
•Oversaw eCommerce marketing communication programs, strategically optimizing in-bound and out-bound traffic via SEO, digital advertising, optimized micro-copy, and social media.
•Spearheaded website content and analyzed global marketplace trends for informed decision-making through heavy, multimedia A/B testing. Ask me about the pumpkin-headed puppet.
•Streamlined video hardware and digital goods fulfillment by coordinating marketing funnels with  eCommerce, Amazon stores, Shopify, and third-party drop shippers like Shipwire and Shipmonk.
•Implemented effective B2B marketing strategies, including category creation, to drive business growth.
•Coordinated public relations efforts, resulting in a monthly savings of $6,000 for the company.
•Leveraged consumer behavior insights to refine product differentiation and resource allocation.
•Motivated and led cross-functional teams to excel, fostering innovation and creativity in the global eCommerce landscape.
•Provided data-driven forecasts and insights on customer average revenue per user (ARPU), LTV (life time value), and cost-of-acquisition (COA), as well as retention, reacquisition, and churn metrics.
•Provided creative writing and marketing copy for video, commercials, and web ads.
•Used tools like Gleam to manage sweepstakes and drive customer acquisition.
•Occasionally dressed-up for product film shoots. Sometimes operated the hands of a puppet.

Marketing Communications Program Manager

Trapdoor Technologies

Trapdoor Technologies was a startup app developer in the gaming industry. I was the director of marketing, functioning as the CMO. 

•Developed and executed marketing strategies for the launch of Playbook for Pathfinder, licensed from Paizo Games. 
•Grew the user base by 200% in 6 months through digital marketing, social media marketing, and content marketing.
•Increased app store rankings by 102% through ASO and A/B testing.
•Optimized payment systems to increase revenue by 27%. through reducing friction
•Led marketing communications initiatives, including press releases, blog posts, and social media campaigns.
•Conducted market research to identify trends and opportunities.
•Managed product marketing to drive awareness and demand.
•Collaborated with cross-functional, remote teams.
•Generated a consistent stream of high-quality leads and spearheaded new business development.
•Implemented B2B marketing strategies within the gaming ecosystem.
•Produced compelling content that engaged players and drove brand loyalty.
•Successfully executed event marketing strategies at leading gaming events such as Gencon.
Oversaw production of brand collateral.
•Monitored and analyzed gaming app industry metrics for data-driven decision-making.
•Achieved double-digit user acquisition, engagement, and revenue.

Vastly improved both my leadership and hands-on in marketing gaming apps, digital marketing, social media marketing, content marketing, A/B testing, payment systems, marketing communications, product marketing, market research, brand management, customer relationship management (CRM), analytics, cross-functional team collaboration, new business development, B2B marketing, content creation, market planning, leadership, public relations, multimedia content production, differentiation, forecasting, and resource allocation.

Director Of Game Marketing

Wizards of the Coast- a division of Hasbro

At Wizards of the Coast, I fused creativity and strategy to elevate iconic gaming brands including Magic: The Gathering, Avalon Hill, Dungeons & Dragons 5th Edition, through hands-on and strategic multimedia campaign creation, audience insights, and marketing communications. As an outcome, D&D 5e became one of the most profitable verticals within the Hasbro family. 

Multimedia Campaign Leadership:
•Collaborated in a multifaceted, cross-functional creative team, orchestrating concept-to-execution campaigns spanning video production, advertising, packaging design, and event collateral.
•Created captivating in-game ads, campaign trailers, and event promotions, driving player engagement across tabletop role-playing and PC gaming.

Revenue Growth and Campaign Success:
•Contributed to billion-dollar IP revenue, including Magic: The Gathering, with monthly revenues exceeding $50 million.
•Achieved a remarkable 45% boost in sales growth, executing 24 annual campaigns, establishing Wizards of the Coast as a top-performing vertical for Hasbro.

Legendary IP Campaigns:
•Led teams of up to 15 copy and creative writers to execute iconic Magic: The Gathering campaigns like Theros, Ravnika, Zendikar, and Innistrad, captivating the global CCG enthusiasts.
•Played a pivotal role in the launch of the new Dungeon Masters Guide, Monster Manual, and Player's Handbook as well as D&D campaigns: Hoard of the Dragon Queen, Rise of Tiamat, and Princes of the Apocalypse.

Global Coordination and Localization:
•Coordinated with production studios across the United States and Canada, ensuring seamless campaign execution.
•Crafted creative briefs and collaborated with localization teams to deliver campaigns in 10 languages.

Marketing Expertise:
•Applied B2B marketing strategies and consumer behavior insights to create campaigns for ~4700+ retailers.
•Navigated market planning and product differentiation, allocating resources for maximum impact.

Marketing Creative Producer

Kovar Consulting

We offer concept auditing, pre-market valuation, Go-to-Market (GTM), pre-pitch investor prep, PR, and launch advising for emerging technologies and transmedia entertainment.

Marketing Strategy · Copywriting/Scriptwriting · Brand Consulting · Social Media Marketing · Email Marketing · Creative Direction · Content Marketing · Marketing Automation

Managing Director

Adobe

Designed global multimedia eLearning programs with a distributed team to launch Adobe Creative Suite (SaaS) into the Cloud. Focus on Production Suite (video) including After Effects, Premiere Pro, Audition. B2B. B2C. B2B2C.

Senior Instructional Designer - Global Field Enablement

Web3 Marketing Leader in Gaming | A.I. | Education | Bridging the gap between real people and new tech

Driving Growth & Profitability for Tech SMB:

⬆️ 5x Startup Exits: Led GTM strategies including a Web3 gaming industry first NASDAQ IPO (>$7M raised).
⬆️ Data-Driven Marketing: Microsoft & LinkedIn certified in AI, machine learning, and data analysis. Skilled in Akkio, SQL, Power BI.
⬆️ Web3 Expert: 3+ years experience in crypto, smart contracts (ERC20, 721, 1155s), dApps, & DeFi.
⬆️ Omnichannel Marketing: Championed digital, growth, content, influencer, UI/UX, monetization, PR, video for multi-channel engagement and retention.
⬆️ Proven Growth Strategies: Achieved profitable growth using OKRs, dynamic roadmaps, data-driven KPIs.
⬆️Skilled Team Builder: Built and led high-performing marketing teams across all growth stages.

#Marketing #SaaS #Mobile #Web3 #Gaming #Growth #EmergingTech #Leadership

Confirmation: ptqmugpbcvfbe - I am using TruAnon to claim my LinkedIn account.

Areas of Focus: Web3, mobile, SaaS, marketing, growth, VP, SVP, CMO, data-driven, AI, machine learning, blockchain, smart contracts, dApps, DeFi, gaming, monetization, GTM, OKRs, KPIs, leadership, technical and instructional design, team building and phased growth.

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