Banque Transatlantique

Head of Digital Marketing and Communication

• Build and execute a marketing plan designed to hit the targets
• Increase visibility and awareness of Banque Transatlantique and its services
• Identify new business opportunities and create new commercial offerings
• Digital marketing acquisition strategy for getting new qualified customers through online and mobile channels : Display, Search, Linkedin…
• Linkedin Ambassador of Banque Transatlantique

Canada Country Manager : 
• In charge of the Canadian Desk at Paris 
• Organise corporate events in France, Canada or Asia as well as attend some of them
• Evangelise solutions where brand recognition is in the development phase.
• Key contact of the synergy with Crédit Mutuel - CM 11 and the partnership with Desjardins

Other missions :
• Develop, negotiate and animate strategic partnerships
• Project Management - International coordination between the different teams in the world
• Analyse market and competition


Active member of the France Canada Chamber of Commerce

Senior Business Development Executive and Partnerships, France & International

• Identify new targets 
• Create and execute inbound & outbound prospecting campaigns to get relevant leads
• Qualify and convert incoming leads 
• Set-up qualified prospect appointments for sales 
• Establish a network of business partners

Business Development Executive, France & International

mobee travel

Board Member and Business Angel

AirCampus

Business Angel

Mutuelle Mieux-Etre

Mutual health insurance :
• Manage a portfolio of SMEs
• Develop and maintain relations with existing and potential customers
• Identify, qualify, develop and close sales opportunities
• Establish a network of business partners

Account Manager

2nd marketing research company in France
• Manage a portfolio of international companies (Beiersdorf, Johnson & Johnson, SC Johnson…)
• Sales analysis and marketing performance
• Elaboration of marketing recommendations to boost sales

International Account Manager

More than 20 years of experience in Marketing / Communication, Digital and Business Development, mainly in Banking & Insurance
✔️ Startup Board Member : Mobee Travel, winner of BFM Académie 2021 (2020-2022)
✔️ Graduated from ESCP EUROPE in Digital Marketing (2020) 
✔️ Speaker in Digital Marketing & Communication at INSEEC (2022 & 2021)
✔️ Speaker in Social Media : IESEG - Master Digital Marketing & Innovation (2022 & 2021)

▶️ Business Angel : Pasha fintech, ex AirCampus (2021) ; Mobee Travel (2019)
▶️ MBA Marketing au Canada (2001-2004)


Member of the circle of business leaders "Cercle des Dirigeants d'Entreprises Franco-Québécoises (CDEFQ)" 
Member of the France Canada Chamber of Commerce

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