Userled

Growth Marketing Lead

Source Ventures

Co-Investor

Pletor

Investor

Najar

Advisor

Topex

Clients: OrderCast, Topo, Dialog, Guideflow, Knock, Flexliving, Defacto.

Reveal

Employee #8 (Seed stage) 

- joined at the early business functions phase to lay out the processes and tools before hiring customer-facing members (operations); launch the first marketing initiatives and experiments to get traction, identify performing channels and approach to scale (sales, marketing); and iterate throughout the funnel to improve conversion rates and increase virality (product growth). 

North Star metric: Network growth.

Growth Lead

Growthletter

Co-Founder

Spendesk

Led project squad (engineers, operations, sales) to capture, engage, and convert ICP through intents and signals. Left at 200 FTEs.

Growth Manager

Lead Gen

Storefront

Growth Marketer

Charp

Lead Generation and data enrichment of potential customers for clients like Microsoft, Google or Waze.

Lead Generation

👋

Want to chat*? Send me a DM!

*talking all-things-growth: account-based strategies, go-to market, demand gen, content, outbound, marketing and sales ops, 360 prospect journey, PLG motion, process automation, and more.

If LinkedIn did an ABM Wrapped for 2025, here’s what mine would look like:

Top voices I kept going back to:

1. Davis Potter with ForgeX – great content and a great community

2. Corrina Owens – when you think about ABM, she's usually around

3. Kacie Jenkins – has so much to share and it’s always pure authenticity

4. Jess Cook – brings such a good vibe with Vector

5. Steve Armenti – always sharing practical, valuable insights from experience

Rising stars worth following:

1. Madeleine Work – telling it like it is, no BS takes on ABM

2. Isaac Ware 💎 – doing great work over at UserGems

3. Sofia Alexandra Silva – really knows her ABM stuff

4. Sam Hall – launched ABM Answered (great initiative for the community)

5. 👨‍🍳 Elric Legloire – always breaking down smart ABM playbooks

Love seeing the ABM community showing up with content that’s both valuable and fun. I’ve probably missed a bunch of great folks here – but this is what stood out on my 2025 feed.

Vincent Plassard

One of the biggest points of friction between sales and marketing in ABM comes down to this:

→ Sales works in deal timelines – days, sometimes hours.

→ Marketing works in campaign timelines – weeks, even months.

And this difference creates resistance.

Because when tools or processes slow down sales velocity, they rarely get adopted (even if they’re strategically sound or beautifully built).

And I get it.

Marketing teams need space to operate – to think, to create, to design experiences that are relevant, on-brand, and engaging.

That kind of work can’t be rushed.

But sales teams don’t have time to wait: they need resources that drive conversations today, not next quarter.

It’s a classic misalignment:

+ Marketing wants to build something meaningful.

+ Sales wants to close something fast.

And if we don’t bridge that gap, ABM never really gets off the ground.

That’s a big part of why I’m excited about what we’re building at Userled.

We’ve been working on a new way to give salespeople the power to create personalized, 1:1 content at scale – without waiting on marketing to step in.

No back-and-forth. No bottlenecks. No brand risk, either.

It’s not about replacing marketing.

It’s about letting both teams work at their own speed while staying aligned on what matters: turning touchpoints into real conversations.

More on that next Wednesday.

Just wrapped up an intense week at 6sense Breakthrough with the awesome team – Charlotte Stone, Geneviève Ladouceur, Georgia Cohen. Absolute legends.

We came as attendees last year, not long after becoming a 6sense partner. This year, we showed up as a sponsor.

Much more exciting. Even better being right next to our friends at Reachdesk (👋🏻 Ben Smith 💜). Had some great conversations throughout.

I’m really bad at sales, but I genuinely love talking to other marketers – sharing how I manage to be seen, be read, be considered, and seen as a trusted partner to our target accounts by delivering 1:1 experiences with Userled.

I had a bunch of great chats this week, and it was cool to see how curious and impressed people were when they saw the Userled platform in action, along with results from live campaigns.

6sense completely nailed it with a conference that brought together 1000s of really solid attendees, great talks, and a party that delivered.

And thanks again for the new profile pic – unexpected bonus! 

Last shoutout to the NinjaOne team (Megan Lee, A.J. Yelen, Kaitlyn Marzolf Petra Zsömbölygei, Kevin Carr) – you made it ridiculously fun.

This is one of the most exciting ABM announcements I’ll make this year – especially for enterprise marketing and sales teams that want to move at the speed of now:

For the longest time, marketing teams using Userled have had the means to create powerful 1:1 experiences, and access rich insights on target accounts.

But sales have been stuck trying to break through with the same old tactics.

That changes today.

Last week at 6sense Breakthrough, we gave attendees a sneak peek at our latest innovation for sales teams.

Just like marketing can launch high-quality experiences and tap into real-time signals, we’re now putting that same power in the hands of Sales – without asking them to log into anything new or change how they work.

Just smarter outreach, right where they already are.

This new capability goes live on early December...

And because I know how fast things move, I’m opening up a few 15-min slots for teams who want to see how this works – and how it can empower Sales with better, more relevant touchpoints.

Book a time here: https://lnkd.in/e9rdhGjc

10 years ago, you needed an agency or in-house team to produce high-quality branded content.

Today, you can look like a full creative studio – for $75/month.

Here’s my go-to visual marketing stack as a 2-person team:

- Jitter ($12) – for motion design that doesn’t look like PowerPoint

- Pletor ($19) – lets you use the best AI models for your brand voice

- Riverside ($25) – record professional interviews you can turn into reels, shorts, or blog content

- Screen Studio ($9) – fast, smooth, beautiful screen recordings

- CapCut ($10) – video editing without a learning curve

I’m not saying these tools will replace expert-level production. But if you don’t have the budget for that, you have zero excuses to not show up visually.

This stack makes you dangerous – and consistent.

You don't need more gear. You need to hit publish.

"I've seen your ads... it just wasn't the right time."

That one sentence says a lot.

If you work in mid-market and enterprise, you know how much is hiding inside it:

– long sales cycles that unfold quietly
– buying committees you’ll never fully see
– the need to build brand just to stay in the room
– trust that often gets built in person, not online

You don’t see most of it in your CRM, but it’s still happening.

While people debate attribution models, the real work is happening in between the numbers.

That one event someone remembered.
That LinkedIn post someone forwarded internally.
That brand campaign that warmed them up six months ago.

It all adds up.

When you’re only behind a screen, all you see is the data – impressions, clicks, sourced pipeline.

But the people behind their screens?

They’ve been seeing you. They just weren’t ready yet.

Make every touchpoint count.

I 200% disagree with the claim that ABM can’t scale.

If someone says that, they’re likely not operating in a fast-moving, ambitious environment. Or worse, they’re mistaking scale for spam.

To scale ABM the right way, you need 3 things:

1. Purpose, clarity, and vision

You’re not targeting random accounts. You’re going after them for a reason – and every play, every touchpoint should ladder back to that reason.

2. Smart people, tech-enabled

Scaling ABM isn’t about replacing people with tools. It’s about amplifying their thinking and freeing them from the repetitive work.

3. AI with humans in the loop

We’re past the point of pretending AI is optional. But the real unlock isn’t "one-click ABM". That doesn’t exist. The real power is in AI-supported teams who know how to orchestrate relevance, at speed.

If your ABM motion takes months to activate, you’ve missed the moment.

Today’s best teams are moving with urgency and relevance – at scale.

That’s what "ABM at the speed of now" really looks like.

The best salespeople I have worked with do these 3 things:

1. They go the extra mile (or what should actually be the standard) by showing prospects they care. Think Loom videos, spontaneous and valuable follow-up, human touchpoints (social reactions, voice note, etc).

2. They work closely with marketing to understand what content matters to their audience so they’re seen as a trusted, educated partner.

3. They stay on top of account insights and engagement to act at the right time – ensuring the highest likelihood of starting or re-starting conversations.

And now we’re making it possible for EVERY enterprise BDR and AE to do their best and stand out at every touchpoint with the Userled Sales Plugin.

A browser-based extension, it brings context, insight, and powerful, tailor-made experiences into one place, so account-based outreach becomes PART of the workflow – not a side project or a forever idea.

DM me if you’d like more information or a live demo of how we’re using it daily with the sales team!

Tell me you are lifting engagement inside target accounts without saying you are doing it with 1:1 ads, at scale, and with no extra spend or headcount...

I keep seeing 3 types of enterprise salespeople.


1. The one that will never change (or neander-sales)

↳ They still have one hand on the landline.

↳ They still call the wrong numbers.

↳ They still follow up with a template they made in 2016.

They think marketing is just there for “branding”, rather than something that could help them stand out to buyers.


2. The one that wants to do better, but doesn’t have the setup (or the stuck modernist)

↳ They’re trying stuff.

↳ They send Looms and follow up when they see email activity.

↳ They ping marketing for content to share – but ultimately end up waiting, digging through folders, or giving up.

They’ve got taste, but they just can’t scale it or track it.


3. The one who leans into what’s working now (or neo-sales)

↳ They’re posting 2–3x/week. This includes their own stuff – short takes, learnings, little wins.

↳ They attend invite-only events, lowkey dinners, niche webinars.

↳ They don’t just follow up – they find ways to re-engage audiences with something new.

↳ They work with marketing, product, and CS.

They’re not just handing things off, they’re actually building them.


Now, the first one’s probably not reading this.

The second one is closer than they think to becoming the third.

Especially with what we’re launching next week, with Userled.

Sales will finally be able to:

→ Accessing marketing-ready assets

→ Personalize microsites for prospects

→ Keep track of buyer engagement

All without switching tabs, or asking for help

Stay tuned.

P.S. more about it here: https://lnkd.in/eyh39XXt.

You're planning your 2026 marketing plan? I’ll send you the forecasting sheet I’ve been using.

It might save you a few hours, and help you shine in front of your CEO before that strategy meeting.

Here’s what’s inside:

1. Annual Forecasts

↳ Best / Realistic / Worst-case scenarios across ARR, pipeline, customers, conversion, and activity metrics.

2. Quarterly Forecasts

↳ Detailed plan for Q1–Q4 with breakdowns across revenue, staffing, and pipeline activity by source.

3. Marketing Breakdown

↳ Spend allocation across organic, paid, social, outbound, events, and search – quarter by quarter.

4. OKRs

↳ A head start on aligning GTM and marketing with measurable goals.

Not saying it’s perfect, but I’ve found it super helpful when aligning with GTM, Finance, and Leadership.

Happy to send it over to anyone who comments "2026". 

Just make sure we're connected.

P.S. this is all fake data :)

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