Provided consulting services to organisations to transform their businesses by leveraging digital and emerging technologies. Led projects across various industries and domains, such as data, cloud, AI, blockchain, IoT, cybersecurity, and more. Collaborated with multidisciplinary teams of experts and professionals to deliver high-quality digital transformation solutions.

Director, Consulting

香港財經時報 Business Times

Columnist of 《在商彥商 》sharing business and technology subject matters: 
https://www.businesstimes.com.hk/column/business/%E8%8C%83%E4%BF%8A%E5%BD%A5/

Contributing Columnist

HKU SPACE

Lecturer for postgraduate and undergraduate programs

Areas of focus: Business Strategies, Digital Transformation, Strategic Market Planning, Marketing Management, International Marketing, Marketing Research, Operations Management, Project Management

Lecturer

Zeek

As Chief Strategy Officer to drive the growth eCommerce & SaaS business. Led group business strategy and performance, market and product positioning, overseas expansion and fund raising.

Chief Strategy Officer

S.F. EXPRESS CO. LTD

Launched and led SF's last-mile parcel delivery and food delivery business in Hong Kong. Started from scratch, expanded and spin-off to become an internal incubated startup in 2019. Shaped and implemented the growth strategy based on competitive landscape and represent the brand in Hong Kong and in other SEA markets.

Head of BU, O2O Business

Formulated strategy of SF Express Group and worked with leadership team to perform regular strategic planning with various Business Groups, Business Units and functional groups.

Associate Director, Group Strategy

Member of EY’s Program Execution Services, the in-house global advisory team with management consultants, positioned to enable the successful execution of EY’s strategic priority projects and transformation change initiatives. Provides project management, change management, process improvement, organizational design, benefits management, transition management and technology deployment services to leadership team across EY.

Assistant Director, Global Advisory

IBM Global Business Services

Consulting manager in the Strategy and Transformation Practice of IBM Global Business Services in Hong Kong. Developed expertise in corporate business strategy, organizational change and operations and process re-engineering. Experienced in leading consultancy engagements with organizations both in the private and public sectors.

Managing Consultant, Strategy & Transformation

Global Business Institute (GBI Consultancy)

Business Analyst and later Business Consultant of the research-led boutique consultancy GBI. Administered management consulting projects including market expansion, product extension, service improvement, growth strategies, business process re-engineering, price sensitivity and sales analysis.

Business Consultant

Instore communication for B&Q's 60 outlets in China and new store opening for its expansion in the region. Stores opening included market researches of customer demographic profile, buying behavior, brand selection criteria and media preference.

Marketing Manager

HK Electric

Enabled effective communication between business stakeholders and technology team for various corporate strategic initiatives.

Business Analyst

Management consultant, corporate strategist, transformation professional, columnist, educator and wine lover. With extensive strategy consulting and corporate transformation experience across Greater China and APAC. 

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