vincenzorizza.com

I help companies to build and launch their products, improve their UX and product performance or completely re-imagine their customer experience. I always work with a clear timeframe toward specific deliverables and outcomes, so even though the design is a creative process, it’s always aligned with the business objectives.

Digital Product Designer

TEDxEmpoli

This is a side-project I am proud of. Started as the dream of a group of friends, we were able to bring such an ambitious event to the small town of Empoli. Alongside Marco Bronzi, Co-Creative Director, we develop the concepts of the annual events working on the visual and experiential components of TED's brand identity and we coordinate the communication activities.

Co-Creative Director

Isendu

I founded and led the company from day zero to the first valuation of € 6.4 million, with 50+ employees and 250+ monthly active users. I designed, launched, and validated the MVP by interviewing and collaborating with the early adopters, then I defined a product strategy that made Isendu the most loved e-commerce order fulfillment platform in Italy.

Cofounder & Head of Product

Aptus.AI

My goal was to transform the company's technology into digital products to be launched on the market. We used the potential of Machine Learning and Natural Language Processing to launch three different products on the market in different fields: Banking & Finance, Healthcare, and SEO. I also dealt with the brand identity of the company and its positioning in the market.

SimpleBooking.travel

Responsible for designing the UX/UI of the hotel booking engine. I was responsible for designing and validating the wireframes, flows and interfaces and developing the team's first Design System.

UX/UI Designer

Travel Appeal

Frontend development in HTML, CSS, and Javascript. Supporting the design and the marketing team. Responsible for user tests, app responsiveness, cross-browser and cross-device compatibility. Retrospective facilitator and Sprint Review organizer.

Frontend Developer

Pinseri Società Cooperativa

I founded my first start-up at the age of 23. We were selling typical Sicilian food specialties and I was coordinating the team, coding the website, and running the digital marketing campaigns. Failure came early but that's where I fell in love with the crazy startup life.

Co-founder

King's College London

Erasmus student at the Digital Humanities Department of King's College of London. I had the opportunity to meet students from all over the world and understand new study methods. I had the opportunity to access the digitization laboratories of the most important libraries in the city, witnessing the most innovative processes in the world regarding the digital processing of the oldest English books.

Studente

University of Pisa

My studies in Digital Humanities have given me a solid cultural foundation in the literary, linguistic, philological, historical, geographical, and artistic fields and, at the same time, an autonomous operational capacity in the representation and computerized processing of languages, texts, images, and general cultural content.

I graduated with a thesis in Responsive Design by proposing a restyle of the University of Pisa website.

Digital product designer with 9 years in tech start-ups and consultancies. I help companies focus on what matters to their customers and make products and services that people love.

I'm a design leader with a solid track record of inspiring teams to tackle big problems and launch winning products and experiences.

* Extensive experience with early-stage startups and navigating the unique challenges of growth and acquisition.
* Background in UX/UI, Product Management, and Front-End Development;
* Cross-functional leadership abilities; highly effective at communicating and collaborating with engineering teams and business stakeholders.
* Meaningful experiences in projects spanning from B2b SaaS, artificial intelligence, e-commerce, travel, and PropTech.

My Skills:
✅ UX/UI Design
✅ Design Systems
✅ Ideation & rapid prototyping 
✅ Product Strategy and roadmapping
✅ HTML, CSS, JS
✅ Work in Agile environments

Tools:
Figma, Jira, Miro, Mixpanel, Slack, Loom

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