Vinchenso Kendall

Ghostwriting and content creation services for real estate professionals

Founder

6-figure Real Estate investor | Teaching busy professionals how to build a real estate portfolio, without investors.

For the last 8 years, I built 2 real estate companies to +$100 000 ARR each, while raising less than $1,000,000.

When in 2022, I read a random online post and was shocked at the power of personal brands

So decided to build my own.

Since then the results were phenomenal.

Writing every day for over 365 days changed my life.

I spend my days building offline and sharing online.

My mission is to be my “Optimised self”

My results and what I am doing:

→ Managing a six figure RE portfolio
→ 100% increase in my audience in 45 days.
→ Building apartment buildings every 3 years.
→ Built a powerful online community of RE professionals

Want to learn more about how I did this (and you can too) ?

Follow me here on LinkedIn.

Have a great 2024 and see you on the timeline.

I remember when I hated real estate.

"Did I make the biggest mistake of my life?"

Every morning brought a fresh crisis.

→ Interest rates were high.
→ Tenants were defaulting.
→ Then my utility recovery vendor died, and his family stopped making payments.

My nerves were shot.

What I couldn’t understand was why my father’s reaction.

Here I was, drowning in problems, and he was... smiling? 
Making jokes? 

This was the same man who taught me to take legacy work seriously.

Yet he seemed almost entertained by our crisis.

So I asked him:

"How can you be so relaxed when everything's falling apart?"

He smiled and said:

"You missing the point.

This is not a punishment.
It’s a game.

It’s the greatest game in the world."

I wasn’t immediately satisfied with that answer.

But now, I’ve come to understand it.

Each problem, a puzzle with a solution.
Each crisis, a level to beat.

Now when things go wrong, I hear his voice:

"It’s not a punishment, it’s a puzzle."

But unlike most games, this one pays dividends.

- Vinchenso Kendall

6-figure Real Estate Investor・Ghostwriter・I help busy real estate professionals attract investors with their personal brand・Posts on business and growing a real estate portfolio.

“Why are you so rich?”

Warren Buffet’s response:

“I say no to almost everything.”

With +10 years actively running a RE portfolio, 
I've observed:

Most Investors don’t struggle with a lack of opportunities.
They struggle with chasing too many at once.

(And, die from constipation)

→ One week , they’re analysing multifamily deals.
→ The next, they're diving into fix-and-flips.
→ Then, all of a sudden Airbnb is the way to go.

The point is this:

All your business problems stem from distraction.

・Don’t chase:

Every deal. Every strategy. Every market.

・Go all in on:

One strategy. One market. One game plan.
(until you win)

The best investors don’t have better deals.
They have better focus.

- Vinchenso Kendall

Why first-time business owners can’t stop working.

(Even when they need to)

The most dangerous thing to neglect (after cash flow) is the invisible boundary between work and life.

At my corporate job, when I closed my laptop. 
The workday ended with a satisfying click.

My time was my own again.

My mind was free.

Then I started working for myself.

Suddenly, there was no click.
No clean break.
No signal that it was okay to stop.

Work continued into dinner.
A companion at the table.
My wife’s stories were just background noise to endless emails.

Weekends became catchup days.
Then they became just another workday.
The concept of "time off" felt foreign and irresponsible.

This silent destruction goes unnoticed because you love your work.

But soon the irony became clear:

I was killing off my relationship with the people I was this doing for.

So, I put guard rails on my calendar with work slots.
I respected those boundaries, and others soon did too.

Not a single tenant complained.

I’m sure we even grew faster because I was rested and made better decisions.

Building a business shouldn't mean destroying your life.

Just because you can work 24/7 doesn’t mean you should.

- Vinchenso Kendall

Why 97% of real estate investors on LinkedIn are wasting their time.

They try to serve everyone.
And end up broke, serving nobody.

Here’s what I do for 6-figure real estate clients:

1. Get clear on who you want to reach.

You need to be specific.

For example:

“I help American architects quit their job in 5 years through real estate.”

Some questions you can ask:

→ What is their life stage?
→ What do they do for a living?
→ What’s their bleeding neck problem (, they need solved now)?

2. Set up your LinkedIn profile as the start of a journey.

Your LinkedIn profile isn’t a resume.
It’s a landing page.

→The headline must call out your perfect client.

→The banner is your visual headline.

→The about section is who you help, why you help them and why you're the best to help them.

→ CTA's to your website using custom buttons or links.

If you can, ask for reviews and recommendations.

Steps 3-5 are in the carousel below.

- Vinchenso Kendall

P.S ♻️ Repost this post, if someone in your network will benefit from it.

97% of real estate investors on LI waste their time

The greatest work you’ll ever do is the work you do for your kids.

Last month, I discovered, during a tense meeting with our eviction attorney, that my wife and kid were stuck on the main road.

As I stepped out of the boardroom, juggling investment decisions with rescue logistics. 

I realized, work-family balance is more than just time.
It’s about managing hearts. 

• While building a company means long nights analyzing spreadsheets.

• Building a family means longer nights soothing nightmares.

Both are required.

So I try not to think of work as a sacrifice.

To me, they are masterclasses.

→ Every missed bedtime story is a lesson in presence.
→ Every emergency call is a reminder of what matters most.

In the end, parents don't measure success in quarters or fiscal years.

It's measured in the moments when:

• Your child's eyes light up because you made it to their picnic.

• Or, when they discover nighttime shadow puppets.

• Or, the best yet, in the quiet smile of your partner when you finally make it home.

Your greatest work isn't in boardrooms or spreadsheets.

It's in the delicate balance of being there for both your dreams and theirs.

Have a wonderful Valentine's Day

Vinchenso Kendall

Why did presidents respect Nelson Mandela?

In 1992, Bill Clinton saw something strange:

He saw a man who spent 27 years in prison treating his former jailers with respect.

・Not calculated forgiveness.
・Not political courtesy.
・Genuine respect.

That's what integrity looks like in its purest form.

When your actions align perfectly with your words, even when it costs you dearly.

I see its opposite every week in business deals.

→ A CEO talks about transparency while ignoring direct questions.

→ A founder preaches company culture while quietly planning layoffs.

→ A seller emphasises trust while hiding critical information. (Happens way too often in Real Estate)

The body knows the truth before the mind catches up.

That flutter in your stomach during a pitch meeting?
The tension in your shoulders when reviewing a contract?

These are your integrity sensors firing.
Trust them.

They're correct.

I used Mandela's example not to just show forgiveness.
But to show alignment.

Integrity isn't a label.
It's a practice.


- Vinchenso Kendall

7 simple questions you can ask yourself to generate a week's worth of real estate content for LinkedIn.

Your experiences are intellectual property. 

Don’t let it rot in mental storage.

Ask yourself:

→ How did you help a client?
→ Any wins, how did you do it?
→ What are you learning or testing?
→ Any losses, and what did you learn?
→ Any client results you want to share?
→ Any screw ups, and how did you recover?
→ What insights came from meetings this week?

The beauty of this approach is, it requires no research.

You're not pulling information from external sources.
You're mining your own life.

Why waste hours researching when the best stories are already in your head?

- Vinchenso Kendall

I used to be terrified of posting on LinkedIn.

For months, I would:

・Write drafts that were never posted.
・Agonise over sentence length, instead of relatability.
・Spend weeks studying copywriting instead of writing.

Then I hit post on my masterpiece.

Guess what happened?

1 likes from my childhood neighbour.
1 comment from an old friend.
363 impressions.

No one cared.
The world didn't end.
No one mocked my writing.

So I hit post again.

5 likes.
2 comments.

Then again.

11 likes.
2 reposts.
0 comments.

Then it clicked for me:

The only posts that fail are the ones never published.

Now I:

・Post daily. (okay, mostly daily)
・Share real estate and business insights.
・Have fun learning and teaching others over Zoom.

This led to:

・Real connections with people I enjoy chatting to.
・Meetings with many interesting business people.
・Opportunities that allow top-tier schooling for my kids.

All because I stopped being afraid.

—

If you liked this, ♻️ repost it.
And give me a follow → Vinchenso Kendall

Silly advice real estate investors receive when they need LinkedIn content ideas.

“Just be creative.”
“Write what you feel.”
“Content ideas will come if you just think hard enough.”

No. That’s not how it works.

Creativity doesn’t come from thin air.
It comes from problem-solving.

Here's what I do:

I go through my emails for the last month.

For each email sent, I ask 2 questions:

1. What problem was I solving?
2. How did I solve it and why?

Having written 100's of post for clients, I realised:

Great content isn't manufactured. 
It's assembled.

- Vinchenso Kendall

Why the HUGE price difference between real estate ghostwriters?

Some charge $25 a post.
Other $2,497 a month.

People think ghostwriting is about putting words on a page.

It’s not.

The real challenge isn’t writing, it’s translating:

• Your thoughts into clear, interesting views.
• Your expertise into something that resonates.
• Your voice into something people recognise as you.

Cheap ghostwriters write words.
Great ghostwriters translate intent.

That’s why AI can’t replace the best ones.

AI gives you words.
But, we impart understanding.

Want content that sounds like you, but better?

Find someone who gets it.

- Vinchenso Kendall

In 2008, Derek Sivers sold CD Baby for $22,000,000.

Then gave it away. Why?

People called him insane.
I call it the ultimate expression of independence.

Most people define independence as:

• Having a good job.
• Paying your own bills.
• Making decent money.

But that’s not real independence.

When your entire life depends on:

• one employer.
• one paycheck.
• one approval system.

You're still self-imprisoned.
The bars are invisible, but they're there.

Derek Sivers once said:

“All misery comes from dependency.

If you weren't dependent on income or people or technology, you would be truly free.

The only way to be happy is to break all dependencies.”

He is right.

I’m happiest when I’m free to explore my curiosities. 

Without worrying if my kid's school fees will be paid this month.

It’s why I gravitate towards real estate and online business.
To me, they are my freedom fighters.

Investment funds love to sell financial freedom.
But I that's only a small piece of the puzzle.

Independence is also:

- mental.
- emotion.
- geographic.

All found on the journey of self-reliance.

- Vinchenso Kendall

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